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The Brand Botanist
Carina Martin
,
Great Milton, United Kingdom
Experience
Other titles
Skills
I'm offering
... Strategic thinking and content creation. I use my experience in marketing (BBH, Channel 4, Capital Radio, Dare, Garsington Opera) and expertise in copywriting (Sticky Content, Dare and freelancing) to bring brands to life and help businesses flourish. I've worked with some of the world's biggest brands and global advertising agency networks but am just as happy helping smaller brands and funded start-ups. You can find glowing testimonials on my website and I'm always happy to have a free introductory call.
Markets
Canada
(Remote
only)
United Kingdom
France
(Remote
only)
Germany
(Remote
only)
Ireland
(Remote
only)
Denmark
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Australia
(Remote
only)
Industries
Language
English
Fluently
French
Good
Ready for
Larger project
Available
My experience
2011 - ?
freelance
Senior Copywriter & Screenwriter (Freelance)
unknown.
Write web copy, brochures, direct mail, emails, scripts, ads and social media
- as well as internal communications, tone of voice guidelines and content
strategies. Also run workshops and training on writing skills, brand strategy
and developing a tone of voice. Full client and agency list can be found at www.carinamartin.co.uk.
- as well as internal communications, tone of voice guidelines and content
strategies. Also run workshops and training on writing skills, brand strategy
and developing a tone of voice. Full client and agency list can be found at www.carinamartin.co.uk.
Social Media, Writing, Copywriter, Training, ADS, Content, Workshops, Web, Social
2006 - 2011
job
Head of Copy
Dare (Digital Marketing Agency).
Wrote for, and advised, clients such as Standard Life, Vodafone, Barclays and Sainsbury's on their copy and content needs. Managed team.
Content
2004 - 2006
job
Marketing Controller
GCAP Media (Radio Group).
Defined and implemented marketing plan. Joint responsibility for P&L.
Managed team.
Managed team.
Marketing
2000 - 2003
job
Director
Sticky Content Ltd.
Acted as Editorial Consultant and Project Manager for clients including The
Design Council and Sony.
Design Council and Sony.
Design, Project Manager, Manager
1998 - 2000
job
Marketing Manager
FilmFour.
Managed the ATL and BTL brand and direct response marketing.
Marketing, That you, Manager
1998 - 1998
freelance
Freelance Consultant at AMV
BBDO (Advertising Agency).
Researched business development opportunities. Wrote agency marketing
materials.
materials.
Marketing, Business development, Development
1994 - 1998
job
Marketing Manager
Capital Radio (Radio Group).
Developed and implemented through-the-line marketing strategies for three
London stations.
London stations.
Marketing, Manager
1988 - 1994
job
Business Development Manager
BBH (Advertising Agency).
Segmented and targeted new business prospects through direct mail and telemarketing.
Business development, Telemarketing, Development, Manager
1986 - 1988
job
Account Assistant
The Grayling Group (PR Agency).
Arranged press trips and conferences for Olympia & York
Strategy • Client Service • Training • Project Management • Tone of Voice • Naming
Strategy • Transcreation • Advertising • Direct Marketing • SEO • Microsoft Office •
WordPress • InDesign • Photoshop • Conversational French.
Strategy • Client Service • Training • Project Management • Tone of Voice • Naming
Strategy • Transcreation • Advertising • Direct Marketing • SEO • Microsoft Office •
WordPress • InDesign • Photoshop • Conversational French.
Marketing, Wordpress, Seo, Advertising, Project Management, Indesign, Training, Direct marketing, Management, Service, Transcreation, Office, Naming
My education
n/a
Secondary, French, Psychology, History of Art, Art
Secondary, French, Psychology, History of Art, Art
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