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Expert
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3
jobs
Communications consultant
Olga Gorodilina
,
London, United Kingdom
Experience
Other titles
Skills
I’m offering
Communication professional offering 15 years of experience, developing and implementing PR campaigns in the UK and globally. Successful track record of delivering PR strategies that reinforce the brand, developing content that tells the story. Provided seasoned leadership and recommendations to clients in the area of crisis and reputation management as well as corporate communications strategy across a variety of sectors (energy, mining, consumer).
Markets
United Kingdom
Rest of Euro area
Links for more
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Industries
Language
English
Fluently
French
Good
Russian
Good
Available
My experience
2016 - ?
freelance
FREELANCE COMMUNICATIONS STRATEGIST London
Emirates Nuclear Energy Corporation.
Freelance consultant working on communications strategy (integrated, brand, social, crisis). Clients: Mubadala Petroleum, ADNOC, Enec (Emirates Nuclear Energy Corporation), Smart Energy GB, Social Energy, GE, INNIO.
Agencies I worked for included:
Agencies I worked for included:
Energy, Social, Energy
2019 - 2019
freelance
FREELANCE Senior Account Manager with the Shell Team
EDELMAN London.
working on a range of corporate, consumer and B2B campaigns spanning social, reputational, marketing, B2B/B2C.
Marketing, B2B, B2C, Account Manager, Social, Manager
2018 - 2019
freelance
FREELANCE Account Director
HILL+KNOWLTON STRATEGIES London.
with the Energy and Industrials team, working on a portfolio of energy sector and consumer clients including Shell, Equinor, E.ON, Tata, Duracell, P&G.
Energy, Energy
2014 - 2016
job
Head of Communications (UK)
ARAMCO OVERSEAS.
Led a wide spectrum of functions, developed PR campaigns and an effective communication strategy for Europe. Led the coordination of internal and external communications. Structured and implemented an integrated marketing and communication approach in order to generate balanced programmes to advance the company's brand.
Key Accomplishments:
• Implemented the Saudi Aramco rebranding strategy in the region which subsequently resulted in the improvement of company's social media following by 30%.
• Directed rollout of the company's first Integrated Communications Plan in Europe and developed relevant content guidelines.
• Developed communications strategy for a wide range of high-profile events, which encompassed the organisation of climate change conference COP21 in Paris.
Key Accomplishments:
• Implemented the Saudi Aramco rebranding strategy in the region which subsequently resulted in the improvement of company's social media following by 30%.
• Directed rollout of the company's first Integrated Communications Plan in Europe and developed relevant content guidelines.
• Developed communications strategy for a wide range of high-profile events, which encompassed the organisation of climate change conference COP21 in Paris.
Marketing, Social Media, Pr, Content, Organization, Social, LED
2010 - 2014
job
Communications Executive
WITT O'BRIENS.
Provided leadership and tactical recommendations to clients in the area of crisis and reputation management as well as corporate communications strategy within a number of sectors, including oil & gas, mining, and pharmaceutical. Trained staff through implementation of crisis communication consultancy and training best practices.
Key Accomplishments:
• Rendered consultancy and training services to multiple clients, which included Total, RWE NPower, Tullow Oil, AXA, and Syngenta, and guided on media management and broader public relations potential problems.
• Integrated a strategy for improving and elevating the overall profile and awareness of the company on the platforms, which based on social media, PR sphere and industry events.
Key Accomplishments:
• Rendered consultancy and training services to multiple clients, which included Total, RWE NPower, Tullow Oil, AXA, and Syngenta, and guided on media management and broader public relations potential problems.
• Integrated a strategy for improving and elevating the overall profile and awareness of the company on the platforms, which based on social media, PR sphere and industry events.
Social Media, Public relations, Training, Leadership, Management, Pr, Pharmaceutical, Implementation, Social
2009 - 2010
freelance
Consultant
FINANCIAL COMMUNICATIONS.
Worked with a range of FTSE100 companies in the mining and energy sectors, supporting clients in fostering positive relationships with financial media and sell-side analysts. Held and organised a number of briefings and media interviews, drafted press releases and announcements for clients.
Key Accomplishments:
• Piloted perception studies for clients to deliver insights with sounding board of opinions among journalists and analysts for various operating companies.
• Conducted research on new business and marketing opportunities, which contained the sourcing of relevant media intelligence, analyst research, pertinent data with their complete interpretation and synthesis.
Key Accomplishments:
• Piloted perception studies for clients to deliver insights with sounding board of opinions among journalists and analysts for various operating companies.
• Conducted research on new business and marketing opportunities, which contained the sourcing of relevant media intelligence, analyst research, pertinent data with their complete interpretation and synthesis.
Marketing, Research, Sourcing, Analyst, Energy, Energy
2008 - 2009
job
UK Media Relations Advisor
SHELL INTERNATIONAL LTD.
Responsible for sustaining partnerships with UK and international media for securing the company's overall reputation in the press. Served as a member of the country's crisis team, and provided media support and guidance according to different aspects and requirements.
Key Accomplishments:
• Active spokesperson representing the Shell Downstream business and the company's financial results in the UK.
• Provided strategic media assistance and guidance to businesses, while supporting the Country Chair in the UK through evaluation of emerging situations.
• Originated and executed strategic media campaigns centred on UK fuel pricing, developing biofuels and renewables narrative, UK sustainable cities tour, Eco Marathon, and Shell social investment projects to encourage success of all marketing, PR and brand management initiatives.
Key Accomplishments:
• Active spokesperson representing the Shell Downstream business and the company's financial results in the UK.
• Provided strategic media assistance and guidance to businesses, while supporting the Country Chair in the UK through evaluation of emerging situations.
• Originated and executed strategic media campaigns centred on UK fuel pricing, developing biofuels and renewables narrative, UK sustainable cities tour, Eco Marathon, and Shell social investment projects to encourage success of all marketing, PR and brand management initiatives.
Marketing, Brand management, Management, Pr, Support, International, Social, Marathon
2007 - 2008
job
Group Media Relations Officer
Royal Dutch Shell.
Spokesman for Royal Dutch Shell on all corporate aspects of the business globally including the financial calendar. Responsible for establishing and maintaining relationships with key mainstream media including international titles, wires and selected trade publications in order to meet stakeholders' expectations.
Experience of managing sensitive issues in a highly regulated environment including crisis response.
Key Accomplishments:
• Substantially increased public awareness while leading and executing international and trade media strategy, as well as developing and maintaining strong relationships with key publications and business contacts in the energy sector.
Experience of managing sensitive issues in a highly regulated environment including crisis response.
Key Accomplishments:
• Substantially increased public awareness while leading and executing international and trade media strategy, as well as developing and maintaining strong relationships with key publications and business contacts in the energy sector.
International, Energy, Energy
My education
2021
-
2020
Masters, Media and Communications
?
-
2013
Chartered Institute of Public Relations
Unspecified, Management
Unspecified, Management
?
-
2002
Moscow Linguistic University
Bachelors, Leadership (Minor in Management)
Bachelors, Leadership (Minor in Management)
