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Senior
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7
jobs
Strategy Director
Craig Mather
,
Stockport, United Kingdom
Experience
Other titles
Skills
I'm offering
I have worked internationally in UK, Europe and U.S; both as a consultant and in-house. Clients include Google, Coca Cola, Unilever, New Corp, Department of Health, British Gas, Lloyds Bank, IHG Hotels, London Pride, Jameson, Cockburn's, EE, Vertu and Hungryhouse.
Experienced in planning 360 campaigns with digital and social at the heart.
Naturally curious, analytical and creative; I'm fascinated by understanding and leveraging human behaviours to create clear value exchanges on behalf of brands.
My work has an emphasis on data research, defining how big ideas work digitally, granular content planning, paid integration and experiential campaign activation.
Experienced in planning 360 campaigns with digital and social at the heart.
Naturally curious, analytical and creative; I'm fascinated by understanding and leveraging human behaviours to create clear value exchanges on behalf of brands.
My work has an emphasis on data research, defining how big ideas work digitally, granular content planning, paid integration and experiential campaign activation.
Markets
United Kingdom
Industries
Language
English
Fluently
Available
My experience
2020 - 2020
job
Strategy Director
Fox & Hare.
Lead the development of comprehensive B2B strategy for Financial Services client, Willis Tower Watson; focussing specifically on LinkedIn, with a view to increasing time with brand and creating meaningful engagement through content development, data analysis and paid media planning.
Data Analysis, B2B, Content Development, Linkedin, Media planning, Content, Development, Watson
2020 - 2020
job
Strategy Director
Mellor & Smith.
Pitching for two separate clients at two seperate agencies. The first for Proceive, a fertility treatment, which is to launch nationally, across all channels. The second, a behavioural
change campaign on behalf of the police and National Rail, focussed primarily on digital and close proximity OOH. Both won.
change campaign on behalf of the police and National Rail, focussed primarily on digital and close proximity OOH. Both won.
Pitching, Campaign
2010 - 2020
job
Digital Content Director
ClubHouse.
2019)
Working with Adidas to help them launch a new product range across all digital channels in 2020. End to end planning, from a high level, construction of messaging
hierarchies and content themes, to low level granular daily planning; including digital and social media recommendations.
Working with Adidas to help them launch a new product range across all digital channels in 2020. End to end planning, from a high level, construction of messaging
hierarchies and content themes, to low level granular daily planning; including digital and social media recommendations.
Social Media, Content, Social
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