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Highly experienced digital marketing and communications consultant specialising in CRM
Miranda Campbell FIDM
,
Norwich, United Kingdom
Experience
Other titles
Skills
I'm offering
Highly experienced digital marketing, communications and CRM consultant/lead with a track record of master minding and delivering transformational customer engagement programmes with proven ROI for major FS brands such as Virgin Money. Flexible, thriving on change and challenge and adept at influencing senior stakeholders. Strategically focussed, creative minded yet tech and data savvy, equally comfortable working independently or leading a team to deliver creative solutions to business problems and great experiences to customers.
Markets
Canada
(Remote
only)
United Kingdom
Lithuania
(Remote
only)
Rest of Euro area
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
freelance
Director/freelance marketing consultant
Alchemistic Limited.
Working with a range of clients to develop their CRM, digital marketing and communications strategies, including:
• Developing a COVID communications strategy for staff and students at a major university.
• Developing a B2B and B2C marketing strategy for an international executive search firm.
• Advising an investment start-up on their pitch proposals to UK financial service organisations and the development of customer digital customer journeys.
• Developing a COVID communications strategy for staff and students at a major university.
• Developing a B2B and B2C marketing strategy for an international executive search firm.
• Advising an investment start-up on their pitch proposals to UK financial service organisations and the development of customer digital customer journeys.
Marketing, Digital Marketing, MArketing Strategy, B2B, CRM, B2C, B2c marketing, Service, Technology, Infrastructure, Development, International, Search, UP, Copywriting, Web content, Web design, Social Media Marketing, Content marketing, Digital communication, Project Management, Internal communication
2016 - 2020
job
Head of Customer Marketing
Virgin Money UK PLC.
Leading the bank's CRM function, developing a customer centric strategy and communications programme to achieve ambitious customer value targets through cross sell, upsell and retention.
• Developing business cases for Martech investment and resource, influencing senior stakeholders and managing partners such as CACI and Adobe through software implementation.
• Mobilising and leading cross-functional teams to deliver including Commercial, IT, and Ops .
Key achievements:
• Doubled the annual volume of cross sales in 3 years by creating and delivering a customer engagement vision, strategy and digital marketing centre of excellence.
• Achieved industry-leading digital engagement through automation and personalisation.
• Won the case for and led the implementation of £1.2m MarTech investment, transforming customer engagement by increasing digital contacts by 75% and marketing efficiency by 100%.
• Developing business cases for Martech investment and resource, influencing senior stakeholders and managing partners such as CACI and Adobe through software implementation.
• Mobilising and leading cross-functional teams to deliver including Commercial, IT, and Ops .
Key achievements:
• Doubled the annual volume of cross sales in 3 years by creating and delivering a customer engagement vision, strategy and digital marketing centre of excellence.
• Achieved industry-leading digital engagement through automation and personalisation.
• Won the case for and led the implementation of £1.2m MarTech investment, transforming customer engagement by increasing digital contacts by 75% and marketing efficiency by 100%.
MArketing Strategy, CRM implementation, Digital Marketing, Content marketing, Data Science, Data Analysis, Email marketing, Social Media Marketing, Digital communication, Communication, Newsletters, Copywriting, Web content, Integrated multi-channel campaigns, Customer experience
2008 - 2016
job
Product Marketing Manager
Virgin Money UK PLC.
Developing and managing marketing strategies and campaigns to meet challenging sales targets for Insurance, Investments and Pensions. Key channels included SEO, PPC, social and digital.
Key achievement: Creating one of Virgin Money’s most successful campaigns: 'The UK’s Simplest Pension'.
Key achievement: Creating one of Virgin Money’s most successful campaigns: 'The UK’s Simplest Pension'.
Digital Marketing, Seo, PPC, Google analytics, Content marketing, Social Media Marketing, Copywriting, Digital communication, Project Management, Digital Marketing Strategy, B2B Marketing, B2c marketing, Product Management, Business strategy, People management
2003 - 2008
freelance
Marketing Consultant
Self-employed.
Short term consultancy contracts to flex around childcare, for example developing a CRM strategy for peer-to-peer lender Zopa, including mapping core digital customer journeys, overseeing the deployment of Microsoft CRM and recruiting and training a new CRM team.
Marketing, CRM, Contracts, Customer, Digital Marketing Strategy, CRM strategy, CRM Consulting, Project Management, People management, Training, Customer experience, Communication, Management Reporting
1999 - 2003
job
CRM Manager
Virgin Direct.
Responsible for the launching and direct marketing of investment products, insurance and credit cards through integrated campaigns.
CRM strategy, CRM implementation, Marketing, Digital Marketing, Online Marketing, Content marketing, Direct marketing, Copywriting, Copy editing, Data Analysis, Project Management, Project coordination, People management, Communication, Coaching
1998 - 1998
job
Marketing Manager
Car Care Plan (General Motors), EMEA.
Developing direct marketing strategies and campaigns for white-labelled warranty products for Ford, Porsche, Land Rover and Hyundai, plus pan-European campaigns working with GM Card.
Key achievement: Achieving 150% of target for the GM launch campaign in Austria and Germany.
Key achievement: Achieving 150% of target for the GM launch campaign in Austria and Germany.
Direct marketing, MArketing Strategy, Advertising, Copywriting, Communication, Reporting, Data Analysis, Project Management, Training, Marketing and sales, B2B Marketing, Presenting
1997 - 1998
job
Account Manager
Teamwork Direct.
Attracting and developing direct marketing business for a successful regional brand agency. Key achievement: Winning strategic pitches for Harry Ramsden’s, Midland Mainline, Hoverspeed and Tetley.
Account management, Key account management, Marketing, Direct marketing, MArketing Strategy, Presenting, Copywriting, People management, Data Analysis, Project Management
1994 - 1997
job
Marketing Development Manager
Barbican Centre.
Led the direct marketing function to attract audiences and customers to the centre’s cinemas, concert halls, restaurants and galleries, including a new loyalty proposition.
Key achievement: Increased marketing efficiency by 40% over above the line channels.
Key achievement: Increased marketing efficiency by 40% over above the line channels.
Direct marketing, MArketing Strategy, Advertising, Marketing, People management, Project Management, Communication, Newsletters, Business development, Management, Change management
My education
1997
-
1998
Norwich City College
Post Graduate Diploma, Business Administration
Post Graduate Diploma, Business Administration
1983
-
1986
University of Newcastle Upon Tyne
BA (Hons) Combined Studies (History and Politics), N/a
BA (Hons) Combined Studies (History and Politics), N/a
1981
-
1983
King Edward VI School
A Level, English, History, Biology
A Level, English, History, Biology
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