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Freelance Marketing and Communications
Cathy Whittall
,
Leicestershire, United Kingdom
Experience
Other titles
Skills
I'm offering
The complete package of content writer and designer in one. Years of experience writing content for press articles mixed with first class Adobe Creative Cloud experience. Specialising in Freelance Digital Marketing Manager roles and Website Design.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2015 - ?
freelance
Freelance Marketing and Communications Manager
unknown.
Offering a freelance service working on behalf of various B2C and B2B clients, including financial services, retail, technology, hospitality, community groups, industrial machine rental, recruitment, logistics, house builders and Ecommerce businesses, to deliver a wide array of projects, including:
• Marketing and Digital Marketing Strategy
• Market Analysis
• Catalogue production
• POS Surveys, Design and Installation
• Writing Editorials
• PR and Communications
• UX - improving digital communication via various CMS platforms to drive user experience, conversion and retention
• Content Marketing
• Sports sponsorship Football, Formula Ford and British Touring Car Championship
• Website Design, Construction and Optimisation
• E-commerce
• CRM Implementation
• Team mentoring
• Leaflet and Advert design
• Newsletters
• Event literature
• Maps for local tourism events
• Event management
• SEO improvements using SERPS, on-page content, local listings and social media
• SEO analysis tools
• Display Advertising
• Email Marketing with various CTA's
• Social Media Marketing
• PPC on multiple accounts
• Corporate portrait photography
• Analytics
• Marketing and Digital Marketing Strategy
• Market Analysis
• Catalogue production
• POS Surveys, Design and Installation
• Writing Editorials
• PR and Communications
• UX - improving digital communication via various CMS platforms to drive user experience, conversion and retention
• Content Marketing
• Sports sponsorship Football, Formula Ford and British Touring Car Championship
• Website Design, Construction and Optimisation
• E-commerce
• CRM Implementation
• Team mentoring
• Leaflet and Advert design
• Newsletters
• Event literature
• Maps for local tourism events
• Event management
• SEO improvements using SERPS, on-page content, local listings and social media
• SEO analysis tools
• Display Advertising
• Email Marketing with various CTA's
• Social Media Marketing
• PPC on multiple accounts
• Corporate portrait photography
• Analytics
Content, Photography, Optimization, Management, Pr, Event, Analytics, Recruitment, Service, Technology, Website, E-commerce, Digital Marketing Strategy, Pos, Surveys, Implementation, Community, Retention, Sponsorship, Production, Social, Manager, B2B, Digital Marketing, Social Media, Content marketing, Design, Seo, Social Media Marketing, Advertising, MArketing Strategy, User Experience, Writing, Marketing, Ecommerce, CRM, Retail, Email marketing, CMS, B2C, UX, PPC, Mentoring
2014 - 2015
job
Marketing Manager
United Pallet Network.
Reporting into the Managing Director, the role involved improving communications throughout the membership network, running regional workshops, presenting a marketing strategy to the board, budgeting, analysis, demonstrating ROI, sourcing promotional goods, photography, brand narrative, press releases, market research, sports sponsorship, Muse websites, Zoho CRM integration, digital and print content, PPC, SEO, magazine articles, social media and trade shows.
Print, Zoho, Manager, Social, Zoho CRM, Sponsorship, Presenting, Workshops, Network, Content, Sourcing, Integration, Marketing, Photography, ROI, PPC, Websites, Research, Market research, CRM, MArketing Strategy, Seo, Social Media
2013 - 2014
job
Interim Marketing Manager
Marconi.
Reporting to the Managing Director for Rail, the temporary role was initially created to produce a brochure aimed at attracting new employees in readiness for the large trade exhibition at Olympia three months later. This involved getting to know in house recruitment processes, interviewing senior directors, photography and writing employee stories for inclusion in the brochure.
Following successful delivery of the project, the Managing Director asked me to stay on to provide a full Marketing and Communications service aimed at improving customer retention and employee engagement at all three sites Warwick, Canary Wharf and Stratford, East London.
Tasks included driving PR by entering industry awards, portrait photography, writing LinkedIn profiles for senior managers, running marketing campaigns, customer technology events, exhibitions and networking events. The employee engagement activities included writing and designing newsletters, improving team communications and running large scale employee and family events.
Following successful delivery of the project, the Managing Director asked me to stay on to provide a full Marketing and Communications service aimed at improving customer retention and employee engagement at all three sites Warwick, Canary Wharf and Stratford, East London.
Tasks included driving PR by entering industry awards, portrait photography, writing LinkedIn profiles for senior managers, running marketing campaigns, customer technology events, exhibitions and networking events. The employee engagement activities included writing and designing newsletters, improving team communications and running large scale employee and family events.
Service, Customer, Manager, ME, Processes, Interim, Retention, Brochure, Technology, Marketing, Recruitment, Pr, Linkedin, Employee Engagement, Photography, Networking, Writing
2004 - 2012
freelance
Branding Consultant
Brandon Lewis Associates.
Consultancy aimed at improving employer branding and talent by bring recruitment back in house. Working with the HR teams and senior management of client companies from various market sectors, to facilitate an employee attraction strategy, reduce attrition and reduce recruitment costs.
Areas of focus included - improving the onboarding process, delivering training in Behaviour Based Interviewing techniques to hiring managers, PR, awards and recognition, social media engagement, printed media, digital media, recruitment and trade fairs to present the companies as "employers of choice", headhunting, market research with quantitative and qualitative statistical analysis, employees, members and customer surveys.
Areas of focus included - improving the onboarding process, delivering training in Behaviour Based Interviewing techniques to hiring managers, PR, awards and recognition, social media engagement, printed media, digital media, recruitment and trade fairs to present the companies as "employers of choice", headhunting, market research with quantitative and qualitative statistical analysis, employees, members and customer surveys.
Social Media, Branding, Market research, Research, Training, Onboarding, Management, Pr, Recruitment, Employer branding, Surveys, Headhunting, Social, Customer
My education
n/a
Unspecified, Human Resource Management
Unspecified, Human Resource Management
n/a
Unspecified, Employment Law
Unspecified, Employment Law
Open University
BSc, N/a
BSc, N/a
?
-
2010
n/a
Secondary, Level 4 (Minor in Psychotherapy)
Secondary, Level 4 (Minor in Psychotherapy)
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