$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Senior
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Brand Strategist & Marketing Consultant
Mariela Albornoz
,
EDINBURGH, United Kingdom
Experience
Other titles
Skills
I'm offering
Multidisciplinary marketing professional with 12 years of experience in Brand Strategy, Social Media, Events, and Account Client-Management for the Food & Drink, media, and legal sectors.
With a career that has spanned 5 countries, I have worked directly for companies such as Diageo, Bacardi, and Disney, and worked in partnership with internationally renowned brands like Hilton, Deliveroo, Nestlé and Vodafone.
With a career that has spanned 5 countries, I have worked directly for companies such as Diageo, Bacardi, and Disney, and worked in partnership with internationally renowned brands like Hilton, Deliveroo, Nestlé and Vodafone.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Spanish
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2022 - ?
job
Senior Employer Brand Strategist
Ph.Creative.
- Building frameworks for new client projects.
- Facilitate workshops and suggesting suitable research methodologies
- Conduct research both secondary and primary including qualitative
and quantitative. Uncover insights through data and trends analysis. Distil and extract human truths and insights from all the research gathered
- Build persona profiles based on distinct trends and findings from the research. Direct the strategy to arrive at a single-minded proposition/brand positioning, brand pillars and EVP
- Produce creative briefs to direct the studio team
- Work closely with the Creative Director, Client Services and Studio
team to inspire and create cutting edge creative work. Collaborate with cross functional project teams to create
and implement short and long-term strategies and campaigns
- Guide clients on suitable measurement and suggest appropriate metrics
- Accounts portfolio: Nike, Ford, Primark, Harrods, Specsavers NatWest, Diageo, Visa and L’Oreal to name a few
- Facilitate workshops and suggesting suitable research methodologies
- Conduct research both secondary and primary including qualitative
and quantitative. Uncover insights through data and trends analysis. Distil and extract human truths and insights from all the research gathered
- Build persona profiles based on distinct trends and findings from the research. Direct the strategy to arrive at a single-minded proposition/brand positioning, brand pillars and EVP
- Produce creative briefs to direct the studio team
- Work closely with the Creative Director, Client Services and Studio
team to inspire and create cutting edge creative work. Collaborate with cross functional project teams to create
and implement short and long-term strategies and campaigns
- Guide clients on suitable measurement and suggest appropriate metrics
- Accounts portfolio: Nike, Ford, Primark, Harrods, Specsavers NatWest, Diageo, Visa and L’Oreal to name a few
Employer branding, Strategy, Data Analysis, Analysis, Qualitative analysis, Quantitative analysis, Creative brifing, Facilitating workshops, Reporting, Brand Building, Research
2021 - 2022
freelance
Senior Insight & Evaluation Manager
The Scottish Government.
- Provided expert analysis, evaluation and insights of Scottish Government’s social media channels
- Developed social media data reporting plan for COP26
Plan involved daily and weekly reports on specific metrics and topics monitored across the organisation during the summit including a post-summit report
- Developed social media data reporting plan for COP26
Plan involved daily and weekly reports on specific metrics and topics monitored across the organisation during the summit including a post-summit report
Data Analysis, Analytics, Reporting, Social Media, Evaluation
2021 - 2021
freelance
Head of Marketing
Hell Yeah Hospitality Group.
- Directed marketing strategy for £1.5M budget leading a national
team of 6
- Full ownership of integrated marketing strategy, from conception
to implementation including email, websites, E-commerce and social media for the brand's portfolio: Mamasan, Pizza Punks and Veganizza. Developed and led the execution of the go-to-market strategy nationwide
team of 6
- Full ownership of integrated marketing strategy, from conception
to implementation including email, websites, E-commerce and social media for the brand's portfolio: Mamasan, Pizza Punks and Veganizza. Developed and led the execution of the go-to-market strategy nationwide
Social Media Marketing, Digital communication, Team management, Brand management, Brand Advertising, Campaign Management, Ecommerce
2020 - 2021
freelance
Chief Marketing Officer
NKD Pizza International.
- Oversaw marketing strategy and product proposition for £1M
budget leading a global team of 8 Directed product development branding communications advertising and public relations working with agencies in multiple locations globally.
- Rolled out NKD pizza rebrand nationally and internationally across Germany, Bulgaria Qatar, Dubai, Abu Dhabi and Ireland taking full ownership of brand and marketing strategy.
- Created sister brand ‘Slices by NKD’
budget leading a global team of 8 Directed product development branding communications advertising and public relations working with agencies in multiple locations globally.
- Rolled out NKD pizza rebrand nationally and internationally across Germany, Bulgaria Qatar, Dubai, Abu Dhabi and Ireland taking full ownership of brand and marketing strategy.
- Created sister brand ‘Slices by NKD’
Social Media Marketing, Brand identity, Brand Building, Brand management, Brand activation, Campaigns, Communication strategy, Team Leadership
2016 - 2021
freelance
FOUNDER
SOCIAL FOODIES - SOCIAL MEDIA CONSULTANCY.
My personal project, helping to empower food and drink brands to identify their strategy and find success on social media.
● Specialising in creative, strategy and social media management, campaigns, brand collaborations and influencer
marketing. Services provided also include data analysis, consumer behaviour, social listening and trends mapping.
● Creating social media strategies for disruptive brands in the healthy food sector, such as Rebel Kitchen, Freaks of Nature and Oumph!.
● Other Clients include Dorset Cereals, Coconut Merchant and Nature's Heart UK (Nestlé).
Highlights
● Designed and developed the group's social media and creative strategy for Nature's Heart UK (Nestlé). Key to this was
a powerful influencer marketing strategy consisting of 15 brand ambassadors which provided additional exposure for
the brand of approx. 100K reach per week.
● Facilitated brand collaborations with Dorset Cereals, Nutribullet, Waitrose, Coconut Merchant and Rebel Kitchen.
● Social media in the UK inspired strategies in Mexico and Brazil.
● Specialising in creative, strategy and social media management, campaigns, brand collaborations and influencer
marketing. Services provided also include data analysis, consumer behaviour, social listening and trends mapping.
● Creating social media strategies for disruptive brands in the healthy food sector, such as Rebel Kitchen, Freaks of Nature and Oumph!.
● Other Clients include Dorset Cereals, Coconut Merchant and Nature's Heart UK (Nestlé).
Highlights
● Designed and developed the group's social media and creative strategy for Nature's Heart UK (Nestlé). Key to this was
a powerful influencer marketing strategy consisting of 15 brand ambassadors which provided additional exposure for
the brand of approx. 100K reach per week.
● Facilitated brand collaborations with Dorset Cereals, Nutribullet, Waitrose, Coconut Merchant and Rebel Kitchen.
● Social media in the UK inspired strategies in Mexico and Brazil.
Marketing, Social Media, Data Analysis, MArketing Strategy, Social media management, Creative Strategy, Social media strategies, Management, Consumer behaviour, Social, Founder
2020 - 2020
freelance
CHIEF MARKETING OFFICER (Contract)
NKD Pizza International.
Marketing, Branding, Advertising, MArketing Strategy, Public relations, Product development, Budget, Packaging, Website, Ceo, Development, International, Online, Social
2016 - 2017
freelance
EVENT MARKETING MANAGER
Glug Events.
Technology, Manager, Social, Planning, International, Sponsorship, Community, Content, Event, Networking, Email marketing, Public relations, MArketing Strategy, Advertising, Social Media, Online marketing, Digital communication, Content marketing, Marketing, Social Media Marketing, Event planning
2016 - 2017
job
NEW BUSINESS MANAGER (Contract)
Ignite Your Brand.
Marketing, Branding, Sales, Website, Brand identity, International, Customer, Manager, Project Management, Business development
2013 - 2016
job
SENIOR ACCOUNT MANAGER
Wasserman.
Budget, Account Manager, Event, International, Manager, Project Management, Project coordination, Marketing, Communication
2011 - 2013
job
LEAD CLIENT RELATIONSHIP MANAGER
Bacardi.
Product development, Development, Manager, Business development, Customer relations
2010 - 2011
job
EVENTS MANAGER
Diageo.
Marketing, Operations, Budget, Management, Event, Development, Manager, Project Management, Project coordination
My education
Universidad del Salvador
Bachelors, Psychology
Bachelors, Psychology
Mariela's reviews
Mariela has not received any reviews on Worksome.
Contact Mariela Albornoz
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Mariela directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark