Malene Petersen , Frederikssund, Denmark

17 years of experience from local and global pharmaceutical business within sales, marketing, digital solutions and support of clinical trials. I have a professional, strategic and result orientated mindset. Great experience with strategic planning, initiation of various marketing, positioning and brand loyalty building activities, project management, product launches, key-account management and forecasting.

Greatest achievements so far
1. Launch of HCP lung cancer platform and two lung cancer brands (ALECENSA & TECENTRIQ®) within NSCLC to oncologists at Roche in a highly competitive environment.
2. Preparation of patient recruitment and retention materials for four trials at Novo within very tight timelines and many internal and external stakeholders involved in the process.
3. Planning and launch of three new product indications for HUMIRA® at Abbvie: JIA (juvenile idi-opathic arthritis), UC (colitis ulcerosa) and pediatric CD (Crohns disease) in 2011, 2012 and 2013 and innovative adherence tools and educational concepts.
4. Development and launch of HELP and MyHelp program (now AbbvieCare), innovative patient support programs for HUMIRA and other patients in biologic treatment. The project was re-warded at the annual Abbott HUMIRA Forum in December 2011 and afterwards adapted by several affiliates.
5. Winner of a prestigious Western Europe and Canadian Abbott Marketing Excellence Award in Dec 2009 for an innovative program to support obese patients in medical treatment in achiev-ing and maintaining their weight loss and ability to chance habits. Goal was to secure a contin-uous growth and sustainability of a mature brand and turnaround of the business.