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Senior
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0
jobs
E-commerce Director with experience across fashion, beauty and health verticals
Christopher Day
,
Kobenhavn, Denmark
Experience
Skills
I'm offering
I am ‘that e-commerce guy’ that loves everything to do with digital growth and how to make it happen.
Starting my career, and cutting my teeth at e-com giant The Hut Group, where I led the launch and growth of Myprotein USA to become a $15m p/a market within three years, gave me an excellent start to what has continued to be an exciting journey within e-commerce. Key marketing channels for growth: eCrm; SEO; Paid Search; Affiliate and influencer marketing.
I quickly became General Manager for the America's region, launching the brand into CA, MX, and BR. I was responsible for implementing and directing an integrated multi-channel strategy across all markets, and leading all personnel.
I moved onto FMCG global player Unilever, where I sat as an internal consultant for their newly acquired health and beauty brands that were gearing towards a digital strategy.
This was quickly followed by making a move towards Scandinavia, where I am working towards world domination of the human wrist with Danish watch brand Nordgreen. Here, I have helped to launch one of Denmark's fastest growing consumer product companies in history, growing to net 100m dkk in our second full accounting year, 90% of which was driven online.
We've achieved these results by building an agile frame that is most comfortable being in a constant state of testing and learning.
I head up a team of +60 people across all digital marketing functions, executing our global marketing strategy across our 8 localised websites.
Core strengths:
- Deep understanding of all digital marketing channels and how they complement each other: Display, email, affiliate, influencer, paid, SEO,
- Attribution
- Leadership
- Internationalisation
- Developing & executing global marketing strategy
- Brand development
- Conversion rate optimisation
- Customer experience
In short, I love deep diving into data, understanding the psychological reasoning behind the customer and their data, and drawing actionable insights.
Lets build a rocket together!
Starting my career, and cutting my teeth at e-com giant The Hut Group, where I led the launch and growth of Myprotein USA to become a $15m p/a market within three years, gave me an excellent start to what has continued to be an exciting journey within e-commerce. Key marketing channels for growth: eCrm; SEO; Paid Search; Affiliate and influencer marketing.
I quickly became General Manager for the America's region, launching the brand into CA, MX, and BR. I was responsible for implementing and directing an integrated multi-channel strategy across all markets, and leading all personnel.
I moved onto FMCG global player Unilever, where I sat as an internal consultant for their newly acquired health and beauty brands that were gearing towards a digital strategy.
This was quickly followed by making a move towards Scandinavia, where I am working towards world domination of the human wrist with Danish watch brand Nordgreen. Here, I have helped to launch one of Denmark's fastest growing consumer product companies in history, growing to net 100m dkk in our second full accounting year, 90% of which was driven online.
We've achieved these results by building an agile frame that is most comfortable being in a constant state of testing and learning.
I head up a team of +60 people across all digital marketing functions, executing our global marketing strategy across our 8 localised websites.
Core strengths:
- Deep understanding of all digital marketing channels and how they complement each other: Display, email, affiliate, influencer, paid, SEO,
- Attribution
- Leadership
- Internationalisation
- Developing & executing global marketing strategy
- Brand development
- Conversion rate optimisation
- Customer experience
In short, I love deep diving into data, understanding the psychological reasoning behind the customer and their data, and drawing actionable insights.
Lets build a rocket together!
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
(Remote
only)
Germany
(Remote
only)
Denmark
(Remote
only)
Links for more
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Industries
Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2017 - ?
job
Ecommerce Director
Nordgreen.
Nordgreen is primarily an e-commerce venture, targeting the global market through fully localised websites. A novel cross-border e-commerce strategy, coupled with an intelligent approach to global online marketing has helped take Nordgreen from a start-up venture to a soon-to-be prominent global player within the category in just 2 years.
The founding team of Nordgreen combines ex-McKinsey consultants and seasoned entrepreneurs with extensive experience in growth strategies, cross-border e-commerce, and supply chain & operations. The venture is backed by Blazar Capital and other angel investors.
I play my part by running the team of +50 people that go into the global online operations; from marketing, to recruitment, logistics, to customer service, and local execution. While I draw on my previous e-commerce experience to advise and lead on global e-commerce strategy, I continue to push myself to learn each day in order to broaden both my personal e-com knowledge, as well as the teams. In doing so, we are taking steps to become a leading online player here in Denmark, and beyond.
The founding team of Nordgreen combines ex-McKinsey consultants and seasoned entrepreneurs with extensive experience in growth strategies, cross-border e-commerce, and supply chain & operations. The venture is backed by Blazar Capital and other angel investors.
I play my part by running the team of +50 people that go into the global online operations; from marketing, to recruitment, logistics, to customer service, and local execution. While I draw on my previous e-commerce experience to advise and lead on global e-commerce strategy, I continue to push myself to learn each day in order to broaden both my personal e-com knowledge, as well as the teams. In doing so, we are taking steps to become a leading online player here in Denmark, and beyond.
Ecommerce, Digital Strategy, Marketing, Digital Marketing, Online marketing, Digital communication, Content marketing, Seo, Google adwords, Google analytics
My education
2011
-
2014
Cass Business School
BSc Business Studies, Business: Finance & Marketing
BSc Business Studies, Business: Finance & Marketing
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