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Jack-of-all-trades Digital Marketer with experience of enabling huge Business Growth
Michael Kosminsky
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I’m a full-stack digital marketer of 5+ years who specialises in research & content. I enjoy the core fundamentals of understanding audiences; knowing how to reach the right person, at the right place and at the right time.
From the early days of my career as a Planner when ‘Thinking Fast & Slow’ was my
bible, my experiences have continued to fuel my passion for understanding the world of consumer behaviour and psychology. I love to analyse data and in all my roles I have been fortunate enough to carry out research on competitors, audiences, products and branding to develop strategic insights that fueled marketing campaigns.
In the last two years I have taken an events start-up, which had just two employees and 250 monthly visitors, to unprecedented levels of growth. At the end of my time there I increased their online presence with 5 different websites and a combined 20'000 visitors a month; a mailing list that grew from 1000 to 15'000; increased event attendance to 10'000 annually and also helped to hire new team members.
I have now worked freelance for the last year, continuing to help that company plus a number of small businesses with strategy, media planning & activating of digital campaigns.
I would love to explore new opportunities and welcome any new and upcoming businesses that need to add a marketing element. The reason 80% of all businesses fail is due to poor marketing efforts and I guarantee to take your brand and treat it as if it were my own.
From the early days of my career as a Planner when ‘Thinking Fast & Slow’ was my
bible, my experiences have continued to fuel my passion for understanding the world of consumer behaviour and psychology. I love to analyse data and in all my roles I have been fortunate enough to carry out research on competitors, audiences, products and branding to develop strategic insights that fueled marketing campaigns.
In the last two years I have taken an events start-up, which had just two employees and 250 monthly visitors, to unprecedented levels of growth. At the end of my time there I increased their online presence with 5 different websites and a combined 20'000 visitors a month; a mailing list that grew from 1000 to 15'000; increased event attendance to 10'000 annually and also helped to hire new team members.
I have now worked freelance for the last year, continuing to help that company plus a number of small businesses with strategy, media planning & activating of digital campaigns.
I would love to explore new opportunities and welcome any new and upcoming businesses that need to add a marketing element. The reason 80% of all businesses fail is due to poor marketing efforts and I guarantee to take your brand and treat it as if it were my own.
Markets
United Kingdom
Language
English
Fluently
Ready for
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
job
Digital Marketing & Project Management
Self-employed.
Clients: Tech Circus / The PharmaCBD / Lovehoney / Brighton University.
• Implemented CX/CRM frameworks to grow, engage & retain Tech Circus' new
• subscribers base after transition to 'online events' format. Simultaneously continued to use paid search, social & affiliate channels to 'sell out' TC's online conferences
• Project managed, promoted & delivered online workshops for University of Brighton &
Lovehoney US which earned additional business for my contractor
• Built content, UX & strategy guides for e-store ThePharmaCBD - providing sales uptick.
• Implemented CX/CRM frameworks to grow, engage & retain Tech Circus' new
• subscribers base after transition to 'online events' format. Simultaneously continued to use paid search, social & affiliate channels to 'sell out' TC's online conferences
• Project managed, promoted & delivered online workshops for University of Brighton &
Lovehoney US which earned additional business for my contractor
• Built content, UX & strategy guides for e-store ThePharmaCBD - providing sales uptick.
Marketing, Digital Marketing, Project Management, CRM, UX, Management, Sales, Content, Workshops, Affiliate, Online, Search, CX, Social
2018 - 2020
job
Marketing Manager
Tech Circus.
UX events start-up. Marketing partners included Google & AdobeXD.
• Directed & implemented all promotion whilst updating brand identity, messaging and
expanding online presence; enabling huge commercial growth
Used data analysis & audience research to optimise marketing channels (social, content,
affiliates, advocacy, PPC) which increased customer acquisition by 100%
• Built company website and acted as content manager, pulling in 10'000 unique views a
month. Used SEO best practices to make the site 1st page for key search terms
• Gave huge gains to both B2B client base as well as B2C.
• Directed & implemented all promotion whilst updating brand identity, messaging and
expanding online presence; enabling huge commercial growth
Used data analysis & audience research to optimise marketing channels (social, content,
affiliates, advocacy, PPC) which increased customer acquisition by 100%
• Built company website and acted as content manager, pulling in 10'000 unique views a
month. Used SEO best practices to make the site 1st page for key search terms
• Gave huge gains to both B2B client base as well as B2C.
Content, UP, Manager, Social, Search, Online, Google, Growth, Brand identity, Marketing, Website, PPC, UX, B2C, Research, B2B, Data Analysis, Seo
2017 - 2018
job
Account Executive
ThirtyThree.
Employer branding agency. Clients: Allen & Overy, EE & BT.
• Negotiated positive relationships with clients, creatives & contractors to manage multiple
• award-winning creative projects end-to-end & simultaneously
Effective media planning & buying kept budgets on-track for clients & agency
Presented new campaigns & optimisations to clientele and achieved targeted KPIs
Conducted interviews & semantic analysis for 'employer brand' research.
• Negotiated positive relationships with clients, creatives & contractors to manage multiple
• award-winning creative projects end-to-end & simultaneously
Effective media planning & buying kept budgets on-track for clients & agency
Presented new campaigns & optimisations to clientele and achieved targeted KPIs
Conducted interviews & semantic analysis for 'employer brand' research.
Branding, Research, Employer branding, Media planning, Winning
2014 - 2016
job
Planner
Once Upon A Time Marketing.
Integrated marketing agency. Clients: Russian Standard Vodka, Lindt, WarnerMedia
• Used Data analysis (Mintel) to source market research insights on consumer behaviour
• Provided detailed strategy reports that helped win New Business Pitches.
• Used Data analysis (Mintel) to source market research insights on consumer behaviour
• Provided detailed strategy reports that helped win New Business Pitches.
Marketing, Data Analysis, Market research, Research, Consumer behaviour, Russian
My education
2010
-
2013
University of Sussex
BA, Film Studies, N/a
BA, Film Studies, N/a
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