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jobs
Strong editorial and copywriting profile specialising in digital and social media
Olivia Sharpe
,
LONDON, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a skilled and versatile copywriter and editor, with 10 years’ experience delivering engaging editorial and campaigns to drive tangible business results for clients. I am committed to producing exceptional and creative types of content, including articles, news stories, digital copy, CRM emails, marketing channel copy, ads, commercials, press releases, brochures and publications.
I have experience in producing engaging and traffic-driving content for online and print to tight deadlines, managing workflows across teams and forging and maintaining relationships with industry experts, brands and clients. With in-depth knowledge of the luxury lifestyle, travel, fashion, beauty, retail and publishing industries, I am highly skilled in Luxury Brand Marketing, Influencer Marketing & Communications Strategy. I have an impeccable record of writing, editing, proofing and communication.
I have experience in producing engaging and traffic-driving content for online and print to tight deadlines, managing workflows across teams and forging and maintaining relationships with industry experts, brands and clients. With in-depth knowledge of the luxury lifestyle, travel, fashion, beauty, retail and publishing industries, I am highly skilled in Luxury Brand Marketing, Influencer Marketing & Communications Strategy. I have an impeccable record of writing, editing, proofing and communication.
Markets
United Kingdom
Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2018 - 2018
freelance
Senior Copywriter & Content Manager Consultant
NOT ACTUAL SIZE.
Creative content agency, clients include: Dove, Ray-Ban, Nike October 2018 - December 2018
Senior Copywriter & Content Manager Consultant
• Worked with the creative team on the development of innovative concepts for Dove global campaigns to drive the brief objectives.
• Advised on the strategic content and creative development for Dove site and social media channels for global and local markets.
• Consulted on creative and editorial briefs to bring to life digital strategy and fulfil client KPIs.
• Supported in-house team on creating content strategies for digital activation and advising on brand identity and TOV.
Senior Copywriter & Content Manager Consultant
• Worked with the creative team on the development of innovative concepts for Dove global campaigns to drive the brief objectives.
• Advised on the strategic content and creative development for Dove site and social media channels for global and local markets.
• Consulted on creative and editorial briefs to bring to life digital strategy and fulfil client KPIs.
• Supported in-house team on creating content strategies for digital activation and advising on brand identity and TOV.
Social Media, Digital Strategy, Copywriter, Creative content, Content, Brand identity, Development, Social, Manager
2017 - 2018
job
Digital Content, Copy & Communications Manager
BY TERRY.
• Created, developed and managed all copy including press releases, email newsletters, product descriptions, packaging, paid social captions and blog posts ensure clear and consistent brand strategy and TOV across channels.
• Wrote pre-launch/launch copy & product descriptions for channels (ecommerce, SEO, social posts, press releases, CRM emails)
• Responsible for the creation of compelling, unique and engaging B2C and B2B-facing digital and print content.
• Strategic lead on content calendar planning, with a focus on social media content (Facebook, Instagram, Twitter, YouTube).
• Consulted marketing and merchandising stakeholders in developing content themes around key product launches, collections, promotions and events, and the Digital Director to drive customer conversion and online sales.
• Exceeded the social media KPIs for follower growth and engagement rate in first six months.
• Key campaigns: Lash-Expert, Nude-Expert, Hippy Chic 2018, the Palette Factory, Twist-on Lip, Detoxilyn, Gem Glow.
• Primary KPIs: Consumer engagement, Social follower growth, Site traffic, Footfall, Drive sales.
• Secondary KPIs: Site conversion, site engagement.
• Wrote pre-launch/launch copy & product descriptions for channels (ecommerce, SEO, social posts, press releases, CRM emails)
• Responsible for the creation of compelling, unique and engaging B2C and B2B-facing digital and print content.
• Strategic lead on content calendar planning, with a focus on social media content (Facebook, Instagram, Twitter, YouTube).
• Consulted marketing and merchandising stakeholders in developing content themes around key product launches, collections, promotions and events, and the Digital Director to drive customer conversion and online sales.
• Exceeded the social media KPIs for follower growth and engagement rate in first six months.
• Key campaigns: Lash-Expert, Nude-Expert, Hippy Chic 2018, the Palette Factory, Twist-on Lip, Detoxilyn, Gem Glow.
• Primary KPIs: Consumer engagement, Social follower growth, Site traffic, Footfall, Drive sales.
• Secondary KPIs: Site conversion, site engagement.
Print, Manager, Social, Online, Growth, Twitter, Blog, Content, Youtube, Sales, Marketing, Facebook, Instagram, Packaging, B2C, B2B, CRM, Ecommerce, Seo, Social Media
2011 - 2017
job
Editor of The Kensington & Chelsea and The Notting Hill & Holland Park Magazines
LUXURY LONDON MEDIA.
Print & digital media organisation September 2011 - June 2017
Editor of The Kensington & Chelsea and The Notting Hill & Holland Park Magazines Contributing Editor of Luxurylondon.co.uk
Progressed from Editorial Assistant, to Assistant Editor, to Deputy Editor, to Editor, across the group's titles, over a six-year period.
PRINT
• Oversaw all planning, compilation and editorial of monthly flatplans for the magazines.
• Leader of monthly copy planning meetings, responsible for development of all Features and News concepts.
• Responsible for planning and activation of commissioned content from influencers, bloggers, writers, photographers and stylists.
DIGITAL
• Owner of content development and activation across digital properties aimed at driving traffic-driving and building SEO benefit.
• Strategic lead for digital marketing campaigns for partners, advertiser and the group's titles.
• Brand-led KPIs, largely focused on social follower growth, base engagement, traffic-driving activities.
Editor of The Kensington & Chelsea and The Notting Hill & Holland Park Magazines Contributing Editor of Luxurylondon.co.uk
Progressed from Editorial Assistant, to Assistant Editor, to Deputy Editor, to Editor, across the group's titles, over a six-year period.
• Oversaw all planning, compilation and editorial of monthly flatplans for the magazines.
• Leader of monthly copy planning meetings, responsible for development of all Features and News concepts.
• Responsible for planning and activation of commissioned content from influencers, bloggers, writers, photographers and stylists.
DIGITAL
• Owner of content development and activation across digital properties aimed at driving traffic-driving and building SEO benefit.
• Strategic lead for digital marketing campaigns for partners, advertiser and the group's titles.
• Brand-led KPIs, largely focused on social follower growth, base engagement, traffic-driving activities.
Digital Marketing, Marketing, Seo, Print, Content Development, Content, Growth, Development, Organization, Social, LED
My education
University of Westminster
Unspecified, Digital Marketing
Unspecified, Digital Marketing
University of Nottingham
Bachelors, English
Bachelors, English
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