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Strategic planner with uniquely creative smarts
David Burns
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
A unique thinker with a rare combination of upstream strategy; brand and channel smarts and solid business understanding, with experience in almost every marketing discipline.
I make complex problems simple, add clarity to uncertain briefs, build businesses through strong creative and strategic thought and move at the speed of culture - fast!
I can also pitch in with copywriting and creative concepting when asked to, but I’m happiest simply being a planner with a strong creative edge.
I make complex problems simple, add clarity to uncertain briefs, build businesses through strong creative and strategic thought and move at the speed of culture - fast!
I can also pitch in with copywriting and creative concepting when asked to, but I’m happiest simply being a planner with a strong creative edge.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2022 - ?
freelance
Creative and Cultural strategist
David Burns Communications Limited.
Craft Media London September 2024 – Ongoing)
• Strategic consultant on BT/EE and Propercorn
We Are Fearless (August 2024 – Ongoing)
• Strategy and creative ideation for the Kia Australian Open
Billion Dollar Boy (June 2024 – Ongoing)
• Influencer strategy for Pantene Mexico and US
Heavenly (May 2024 – Ongoing)
• Creative ideation for AlixPartners and Bravas Home Entertainment Systems USA
Crowd DNA (February 2024 – ongoing)
• Working on building brand propositions and brand books for multiple clients, from Crowd’s unique approach to cultural and consumer insight.
Hey Human (January 2022 – June 2022)
• Interim running of a team of three – one midweight, one planner and one social strategist, working on Diageo brands including Guinness Africa Football, Cîroc and Johnny Walker, leading the strategy on the successful Cîroc UK social media pitch.
• Strategic consultant on BT/EE and Propercorn
We Are Fearless (August 2024 – Ongoing)
• Strategy and creative ideation for the Kia Australian Open
Billion Dollar Boy (June 2024 – Ongoing)
• Influencer strategy for Pantene Mexico and US
Heavenly (May 2024 – Ongoing)
• Creative ideation for AlixPartners and Bravas Home Entertainment Systems USA
Crowd DNA (February 2024 – ongoing)
• Working on building brand propositions and brand books for multiple clients, from Crowd’s unique approach to cultural and consumer insight.
Hey Human (January 2022 – June 2022)
• Interim running of a team of three – one midweight, one planner and one social strategist, working on Diageo brands including Guinness Africa Football, Cîroc and Johnny Walker, leading the strategy on the successful Cîroc UK social media pitch.
Copywriting, MArketing Strategy, Content marketing, Content creation, Influencer marketing
2019 - ?
freelance
Creative strategist and copywriter
Fortnight Collective.
A global creative collective based in Boulder Colorado, but who put strategic and creative hit teams together all over the world to work on projects for some of the world's biggest brands, often performing as a supplementary copywriter.
I devised the plus sized mannequin campaign for Nike Women's Sport, which gained national coverage on GMB and in the daily press equalling £3m of earned media coverage, and also worked as copywriter on MacMillan Cancer Research
I devised the plus sized mannequin campaign for Nike Women's Sport, which gained national coverage on GMB and in the daily press equalling £3m of earned media coverage, and also worked as copywriter on MacMillan Cancer Research
Copywriter, Sport, Creative Strategy, Content marketing
2022 - 2024
job
Creative Strategy Director
Essence Mediacom.
• Worked on the successful retention of the UK Tesco business, and on Sky Mobile, Entertainment and Broadband
• The former leading a ‘Road to Cannes’ creative hothouse to produce a Cannes winning creative idea to redress the abuse female gamers suffer on a daily basis in the gaming community, with the Sky client and the ad agency, House 337.
• The former leading a ‘Road to Cannes’ creative hothouse to produce a Cannes winning creative idea to redress the abuse female gamers suffer on a daily basis in the gaming community, with the Sky client and the ad agency, House 337.
Communication strategy, Creative Strategy
2021 - 2021
freelance
Freelance Strategy Direcror
TBWA London.
Short Stint on Green Flag pitch. Additional work on AMD and adidas’s World Cup kit launch.
Advertising, Content marketing, Content creation, Copywriting
2019 - 2021
freelance
Creative Strategy Director
OMD UK.
Led the UK media strategy on McDonald's - McDelivery, McCafé, Grand Mac, McFlurry and 'Great Tastes of the World' promotions; Channel 4 - Paralympics, Great British Bake Off, Taskmaster; Doritos (Gaming and Stax) and Quaker Oats.
Mac
2019 - 2019
freelance
Strategy Director
ZAK Agency.
Working on New Balance Football on a wide range of projects from brand proposition development, and creative inspiration for the design and development of the Furon and Tekela boots in season SS21, working on Liverpool F.C. amongst other partners.
Product strategies, Culture and sport, Marketing, Content marketing, Social Media Marketing, Qualitative research, Advertising, Digital Marketing
2018 - 2019
freelance
Creative Strategy Director
the7stars.
Taken on to work with the7stars’ creative department – Polaris - developing bespoke solutions for clients including Ladbrokes Coral, Associated British Foods, and pitch ideation for L’Oréal and Starbucks.
Creative Strategy, Content creation, Marketing, Social Media, Digital communication, Content marketing, Media strategy
2018 - 2018
freelance
Strategy Director and Copywriter
MullenLowe London.
Leading the strategy on The Post Office across all campaigns and also in a copywriting capacity to handle overflow in the creative department.
Led strategy on Eurosport – Brand, ATL and comms.
New business win and development for Fulfil protein bars.
Led strategy on Eurosport – Brand, ATL and comms.
New business win and development for Fulfil protein bars.
Brand strategy, Advertising, Content marketing, Social Media, Communication, Media strategy
2017 - 2017
freelance
Creative Strategy Director
U-Dox.
Brand relaunch of an under-performing part of the adidas portfolio.
Making adidas’s classics of the 20th Century into ‘Icons’ of the 21st Century.
Insight and strategic piece on the ‘Creative Class’ for MINI which led to brand positioning and creative comms for MINI A/D/O in Brooklyn, making it a vital part of the brand’s evolution towards their electric vehicle launch in 2020.
Making adidas’s classics of the 20th Century into ‘Icons’ of the 21st Century.
Insight and strategic piece on the ‘Creative Class’ for MINI which led to brand positioning and creative comms for MINI A/D/O in Brooklyn, making it a vital part of the brand’s evolution towards their electric vehicle launch in 2020.
Cultural strategy, Ethnographic research, Content strategy, Advertising, Communications planning, Content marketing, Content creation
2015 - 2016
job
Strategy Director
Havas Media.
Strategic lead on Pernod-Ricard, including launching a Father's Day gifting and fulfilment campaign via Facebook which delivered over 300% uptake on target
'Future of Nightlife' project with Absolut Vodka, which comprised of a partnership with Marshmallow Laserfeast and R&S records for an evening of music, light and technology at bankside Studios.
2016 planning for all O2 products, managing the strategists in the team and assuring quality of output.
Led a radical reworking of Clarks' media output, reducing paid media, in favour of creating a cartoon, Ad Funded Programming and creative partnerships.
Also, strategic lead on Nandos and Jacobs Douwe Egberts
'Future of Nightlife' project with Absolut Vodka, which comprised of a partnership with Marshmallow Laserfeast and R&S records for an evening of music, light and technology at bankside Studios.
2016 planning for all O2 products, managing the strategists in the team and assuring quality of output.
Led a radical reworking of Clarks' media output, reducing paid media, in favour of creating a cartoon, Ad Funded Programming and creative partnerships.
Also, strategic lead on Nandos and Jacobs Douwe Egberts
Facebook, R, Technology, Music, Campaign, Planning
2010 - 2011
job
Strategy Director
Carat UK.
Launched the campaign which eventually became the single most awarded campaign in UK media history - NIVEA's ASOS partnership for their Black & White Deodorant, delivering £2.4m of incremental revenue.
Campaign
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