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Strong Banking Retail Business Head
Evgenii Lapin
,
London, United Kingdom
Experience
Other titles
Skills
I’m offering
Executive with 20+ years in the banking and financial technology industries. Focused on clients, partners and colleagues. Significant experience across consumer products, payments and financial services. By function, significant experience across strategy, marketing and brand, products and customers, business development and corporate communications. Leadership responsibility has spanned small teams to large, unite people up to 1,500 FTEs.
I am interested in #payments, #ecommerce and #fintech, that makes our life better.
I am interested in #payments, #ecommerce and #fintech, that makes our life better.
Markets
United Kingdom
Industries
Language
English
Fluently
Russian
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2016 - 2020
job
FIRST DEPUTY CHAIRMAN OF THE BOARD (CEO), SVP & HEAD OF RETAIL BANKING
RUSSIAN STANDARD BANK.
April 2016 - August 2020 (4 yrs 5 mos)
Moscow, Moscow City, Russia
As a Board Member own and manage P&L for retail banking business. Lead a team of 1 500 marketing, sales, product and CRM professionals. Responsible for retail business transformation to a new digital model, renew credit and debit products, payments, e-commerce, grow partnership network, digital acquisition strategy, lead generation and field enablement.
Moscow, Moscow City, Russia
As a Board Member own and manage P&L for retail banking business. Lead a team of 1 500 marketing, sales, product and CRM professionals. Responsible for retail business transformation to a new digital model, renew credit and debit products, payments, e-commerce, grow partnership network, digital acquisition strategy, lead generation and field enablement.
Marketing, CRM, Retail, E-commerce, Business transformation, Sales, Banking, Network, Transformation, Ceo
2015 - 2016
job
MANAGING DIRECTOR, HEAD OF PRODUCT DEVELOPMENT AND CLIENTS SEGMENTS
BANK RENAISSANCE CREDIT.
Moscow, Moscow City, Russia
Results: website was transformed to platform, selling banking products, mobile banking app and Internet bank were launched, debit cards and currents accounts were added to product lines, CRM was enriched with external data and finished marketing rebranding.
MANAGING DIRECTOR, HEAD OF PRODUCT DEVELOPMENT AND CLIENTS SEGMENTS
Contract role to build customer base segmentation and launch customer retention processes.
Results: website was transformed to platform, selling banking products, mobile banking app and Internet bank were launched, debit cards and currents accounts were added to product lines, CRM was enriched with external data and finished marketing rebranding.
MANAGING DIRECTOR, HEAD OF PRODUCT DEVELOPMENT AND CLIENTS SEGMENTS
Contract role to build customer base segmentation and launch customer retention processes.
Marketing, CRM, Product development, Banking, Website, Retention, Development, Internet, App, Processes
2014 - 2015
job
MANAGING DIRECTOR, HEAD OF RETAIL BANKING PRODUCTS
PROMSVYAZBANK.
Moscow, Moscow City, Russia
Results: CRM division was strengthened with an analytical function in addition to operational processes, clients base was segmented by types of clients (mass, affluent, private), each segment get its own process of attraction, involvement and retention. New products and customer services for affluent clients was launched and called "orange premium club".
MANAGING DIRECTOR, HEAD OF RETAIL BANKING PRODUCTS
Contract role to approve by Board of Directors international product strategy, build cross country product management centre and European card processing.
Results: CRM division was strengthened with an analytical function in addition to operational processes, clients base was segmented by types of clients (mass, affluent, private), each segment get its own process of attraction, involvement and retention. New products and customer services for affluent clients was launched and called "orange premium club".
MANAGING DIRECTOR, HEAD OF RETAIL BANKING PRODUCTS
Contract role to approve by Board of Directors international product strategy, build cross country product management centre and European card processing.
CRM, Retail, Product Management, Management, Banking, Retention, International, Processing, Processes
2009 - 2013
job
MANAGING DIRECTOR, VP & HEAD OF RETAIL PRODUCTS AND MARKETING
unknown.
Lead a team of 35 product, marketing and project management professionals. Responsible for customer marketing and insight for all product lines. Chief product officer role includes direct P&L product management (credit and debit).
Marketing, Project Management, Retail, Product Management, Management
2008 - 2009
job
DIRECTOR, HEAD OF CONSUMER LENDING PRODUCTS
unknown.
Head of Retail Lending and POS lending
Retail, Pos
2005 - 2008
job
DIRECTOR, HEAD OF RESEARCH AND ANALYTICS
unknown.
Lead a team providing data analytics and strategic insights to all business lines.
Research, Analytics
2004 - 2005
job
HEAD OF TRAINING
unknown.
Training
2002 - 2004
job
TRAINING MANAGER
unknown.
SVP & MEMBER OF BOARD, HEAD OF PRODUCTS, MARKETING AND CRM
Contract Role to launch digital business and start remote sales.
Contract Role to launch digital business and start remote sales.
Marketing, CRM, Training, Sales, Manager
My education
Moscow State of Economics
Hndhncorequivalent, BANKING
Hndhncorequivalent, BANKING
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