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Strong marketing profile specializing in marketing analytics
Hisham Faouri
,
Braintree, United Kingdom
Experience
Other titles
Skills
I'm offering
To sum up my core strengths and skill sets, I have strong hands on experience in digital marketing and data visualization and analysis. I am also an experienced marketing performance analyst.
During my past experience, I worked within fast-paced marketing and technology environments on both agency and client side. Working with marketing, data and technology teams stakeholders at all levels including C-level executives. In my early career days, I worked at top international advertising and communication agencies such as Publicis Group and Wunderman. In both agencies I was heading the digital and marketing data divisions. My roles required ongoing strategic planning, team building and management, business development and account management. The diversity of these agencies client base provided me with vast exposure to international and regional brands across multiple markets and industries.
In my last role on agency side, between 2006 and 2011, I was responsible for the setup and management of one of the first award winning integrated digital marketing groups in the MENA region.
Moving to client side to head up marketing divisions, my new duties and responsibilities required being more businesses and performance focused, where I was also responsible for business intelligence and performance. My passion for mathematics and educational background in manufacturing engineering kicked in, allowing me to embrace and adopt a systematic and scientific approach to my work. Areas where I felt I have excelled in covers performance optimization, customer life-cycle and attribution modeling, ROI & revenue analysis, customer LTV value and cohort analysis.
During my past experience, I worked within fast-paced marketing and technology environments on both agency and client side. Working with marketing, data and technology teams stakeholders at all levels including C-level executives. In my early career days, I worked at top international advertising and communication agencies such as Publicis Group and Wunderman. In both agencies I was heading the digital and marketing data divisions. My roles required ongoing strategic planning, team building and management, business development and account management. The diversity of these agencies client base provided me with vast exposure to international and regional brands across multiple markets and industries.
In my last role on agency side, between 2006 and 2011, I was responsible for the setup and management of one of the first award winning integrated digital marketing groups in the MENA region.
Moving to client side to head up marketing divisions, my new duties and responsibilities required being more businesses and performance focused, where I was also responsible for business intelligence and performance. My passion for mathematics and educational background in manufacturing engineering kicked in, allowing me to embrace and adopt a systematic and scientific approach to my work. Areas where I felt I have excelled in covers performance optimization, customer life-cycle and attribution modeling, ROI & revenue analysis, customer LTV value and cohort analysis.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - ?
freelance
Data Visualization Consultant
NewINSIKT.
UK
NewINSIKT is a financial analytics company delivering highly innovative and granular financial insights of assets' performance in complex networks.
Duties & Responsibilities:
● Develop interactive storytelling dashboard to support data science team in visualizing their finding and AI simulations
● Implement dashboards using Microsoft Power BI and provide necessary
training to team members and client facing teams
NewINSIKT is a financial analytics company delivering highly innovative and granular financial insights of assets' performance in complex networks.
Duties & Responsibilities:
● Develop interactive storytelling dashboard to support data science team in visualizing their finding and AI simulations
● Implement dashboards using Microsoft Power BI and provide necessary
training to team members and client facing teams
Data Science, Power BI, Training, Storytelling, Analytics, Support, Science, Visualization, Ai, Power, BEE
2018 - ?
job
Self employed
Tubiekids.co.uk.
London - UK
Online startup specialized in designing and selling adaptive clothing for tube fed
children.
Duties & Responsibilities:
● Produce and process all day to day digital design, development, marketing
campaigns and data analysis
● Heading up marketing and fundraising strategies for Tubie Kids' first round
of investment
Online startup specialized in designing and selling adaptive clothing for tube fed
children.
Duties & Responsibilities:
● Produce and process all day to day digital design, development, marketing
campaigns and data analysis
● Heading up marketing and fundraising strategies for Tubie Kids' first round
of investment
Marketing, Digital design, Design, Data Analysis, Fundraising, Development, Online, UP
2017 - 2017
temp
Analytics Manager
Jollychic.com.
China, UAE & Saudi Arabia
Duties & Responsibilities:
● Gathering and documenting business requirements from various teams and stakeholders from different seniority levels in BI, Marketing, Operation,
and Warehouse teams in multiple countries and regions
● Conducting a full situation analysis and review of existing reporting and data flow setup
● Liaising with internal tech teams and 3rd party providers to facilitate an
efficient flow into various data warehouses enabling real-time reporting
● Introducing new reporting dashboards and tools for regional warehouse / marketing operations using Microsoft Power BI
Key Achievements:
Successfully designed and implemented a big data reporting and data visualization
environment using Microsoft Power BI. The solution integrated data from marketing, customer service, logistics and operations, to deliver a streamlined
feedback to marketing and sales department to better understanding their
marketing mix and marketing performance in real-time.
Duties & Responsibilities:
● Gathering and documenting business requirements from various teams and stakeholders from different seniority levels in BI, Marketing, Operation,
and Warehouse teams in multiple countries and regions
● Conducting a full situation analysis and review of existing reporting and data flow setup
● Liaising with internal tech teams and 3rd party providers to facilitate an
efficient flow into various data warehouses enabling real-time reporting
● Introducing new reporting dashboards and tools for regional warehouse / marketing operations using Microsoft Power BI
Key Achievements:
Successfully designed and implemented a big data reporting and data visualization
environment using Microsoft Power BI. The solution integrated data from marketing, customer service, logistics and operations, to deliver a streamlined
feedback to marketing and sales department to better understanding their
marketing mix and marketing performance in real-time.
Marketing, Operations, Power BI, Big Data, Marketing and sales, Customer service, Sales, Analytics, Service, Marketing Performance, Visualization, China, Power, BEE, Manager
2016 - 2017
job
Chief Business Analyst
Wysada.com.
UK & UAE
Duties & Responsibilities:
● Gathering and formulating business requirements from internal
management teams and other stakeholders
● Integrating various data sources and tools and producing weekly analysis
reports for various stakeholders
● Identifying and optimizing good performing tactics and strategies across
the business
● Conducting periodical customer and user analysis covering retention,
activation & acquisition of new customers
● Supporting Chairman and CEO in presenting business performance data to existing and new investors
● Identifying gaps across business divisions and introducing recommended
solutions to close these gaps through data and business process
integrations
Key Achievements:
Improved marketing performance and data reporting by implementing a reporting
environment that produced end to end metrics. The solution integrated all
marketing cost and revenue data from mapping them to their customer acquired
customer cohort segments. This allowed Wysada to identify customer segments
with highest ROI based on customers' cost and source of acquisition, activation, and retention.
Duties & Responsibilities:
● Gathering and formulating business requirements from internal
management teams and other stakeholders
● Integrating various data sources and tools and producing weekly analysis
reports for various stakeholders
● Identifying and optimizing good performing tactics and strategies across
the business
● Conducting periodical customer and user analysis covering retention,
activation & acquisition of new customers
● Supporting Chairman and CEO in presenting business performance data to existing and new investors
● Identifying gaps across business divisions and introducing recommended
solutions to close these gaps through data and business process
integrations
Key Achievements:
Improved marketing performance and data reporting by implementing a reporting
environment that produced end to end metrics. The solution integrated all
marketing cost and revenue data from mapping them to their customer acquired
customer cohort segments. This allowed Wysada to identify customer segments
with highest ROI based on customers' cost and source of acquisition, activation, and retention.
Marketing, ROI, Management, Presenting, Marketing Performance, Analyst, Ceo, Retention, Performing
2006 - 2011
job
Group Digital Director
Madison Group.
UK & UAE
Duties & Responsibilities:
● Heading up business development and pitches of solutions and services to existing and new clients
● Heading up the digital operations of Madison Group in 7 EMEA markets
● Conducting digital training and workshops for clients to further embrace
digital into operations and customer touch points
● Ongoing coordination with project managers and digital strategist ensure
client and project needs are met in a timely manner
● Working with QA and testing teams to perform final testings prior to launching projects and campaigns
Key industries:
Consumer electronics, publishing and media, education, budget airlines, banking and automotive.
Duties & Responsibilities:
● Heading up business development and pitches of solutions and services to existing and new clients
● Heading up the digital operations of Madison Group in 7 EMEA markets
● Conducting digital training and workshops for clients to further embrace
digital into operations and customer touch points
● Ongoing coordination with project managers and digital strategist ensure
client and project needs are met in a timely manner
● Working with QA and testing teams to perform final testings prior to launching projects and campaigns
Key industries:
Consumer electronics, publishing and media, education, budget airlines, banking and automotive.
Business development, Operations, Budget, Training, QA, Banking, Workshops, Testing, Electronics, Development, UP
2006 - 2007
job
Digital Director
Publicis Groupe.
Jordan & UAE
Duties & Responsibilities:
● Introducing digital into traditional communication plans by adding a digital
component into every agency pitch where possible
● Internal hiring of digital client servicing staff, which required ongoing
mentoring and coaching due to lack of market resources at the time, this
also required a level up for the creative and production departments to allow in house production of digital deliverables
● Integrating digital into 360 communication plans which involved working
alongside the agency's partners in PR, DM and Media
Key industries:
Luxury real estate development, budget airlines, telecommunications, food & beverage, retail. automotive, consumer electronics, publishing and media,
education, banking and automotive.
Duties & Responsibilities:
● Introducing digital into traditional communication plans by adding a digital
component into every agency pitch where possible
● Internal hiring of digital client servicing staff, which required ongoing
mentoring and coaching due to lack of market resources at the time, this
also required a level up for the creative and production departments to allow in house production of digital deliverables
● Integrating digital into 360 communication plans which involved working
alongside the agency's partners in PR, DM and Media
Key industries:
Luxury real estate development, budget airlines, telecommunications, food & beverage, retail. automotive, consumer electronics, publishing and media,
education, banking and automotive.
Coaching, Retail, Budget, Mentoring, Pr, Banking, Electronics, Development, Production, UP
2004 - 2006
job
Digital Account Manager
Wunderman.
Jordan
Duties & Responsibilities:
● Pitching digital marketing solutions to new and existing clients within the group agencies
● Conducting internal workshops to introduce basic understanding of digital
communications within the THG group
● Manage day to day digital requests and requirements by clients
● Managing the outsourcing process of digital deliverables
Key Achievements:
Successfully introduced the digital division within Wunderman to serve clients of The Holding Group's (THG) communication agencies which included Y&R,
Wunderman, Burson-Marsteller. During its second year of operation, Wunderman's
digital unit ranked 3rd in most award winning digital agencies in the market.
Key industries:
Banking, telecommunications, insurance, FMCG, airlines and retail.
ㅡ
Duties & Responsibilities:
● Pitching digital marketing solutions to new and existing clients within the group agencies
● Conducting internal workshops to introduce basic understanding of digital
communications within the THG group
● Manage day to day digital requests and requirements by clients
● Managing the outsourcing process of digital deliverables
Key Achievements:
Successfully introduced the digital division within Wunderman to serve clients of The Holding Group's (THG) communication agencies which included Y&R,
Wunderman, Burson-Marsteller. During its second year of operation, Wunderman's
digital unit ranked 3rd in most award winning digital agencies in the market.
Key industries:
Banking, telecommunications, insurance, FMCG, airlines and retail.
ㅡ
Digital Marketing, Marketing, Retail, Account Manager, R, Banking, Workshops, FMCG, Pitching, Outsourcing, Insurance, Winning, Manager, Basic
My education
Cardiff University
BSc, Manufacturing Engineering (Minor in Management)
BSc, Manufacturing Engineering (Minor in Management)
Cardiff Tertiary College
Secondary, Pure Mathematics
Secondary, Pure Mathematics
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