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Brand Consultant
Jessica Craker
,
Newbury, United Kingdom
Experience
Other titles
Skills
I’m offering
Helping startups actualise their brand vision
15 years of experience managing integrated brand, marketing and comms strategies
● Proven track record managing brands, both large and small challengers/innovators (tech, SaaS,
energy, education, automotive, travel, health and social care)
● Creative marketing leader that delivers winning strategies and campaigns, online and offline
● Brand passionate, customer-focused, purpose driven
15 years of experience managing integrated brand, marketing and comms strategies
● Proven track record managing brands, both large and small challengers/innovators (tech, SaaS,
energy, education, automotive, travel, health and social care)
● Creative marketing leader that delivers winning strategies and campaigns, online and offline
● Brand passionate, customer-focused, purpose driven
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - 2020
job
People, Brand, Culture Director
Cera Care.
With a focus on people and technology, my was created to be a facilitator of interconnectivity across HR,
Recruitment, Brand, Marketing and Learning & Development, HQ and Operations to create an award-winning
employer and customer value propositions that differentiates the business in the sector. Focussing on the
business' vision, mission and values, I was brought in to listen to and champion our people, define and
implement our brand proposition both internally and externally to create a leader and pioneering brand to improve customer and employee attraction and retention for a 2-sided marketplace in a sector that needs
transformation. We mutually decided the business wasn't ready for this role. I proposed a recommended
inhouse team structure and have now been working directly with the CEO and COO on brand proposition
activation, content, comms writing, creative assets, research and brand business objectives.
Recruitment, Brand, Marketing and Learning & Development, HQ and Operations to create an award-winning
employer and customer value propositions that differentiates the business in the sector. Focussing on the
business' vision, mission and values, I was brought in to listen to and champion our people, define and
implement our brand proposition both internally and externally to create a leader and pioneering brand to improve customer and employee attraction and retention for a 2-sided marketplace in a sector that needs
transformation. We mutually decided the business wasn't ready for this role. I proposed a recommended
inhouse team structure and have now been working directly with the CEO and COO on brand proposition
activation, content, comms writing, creative assets, research and brand business objectives.
Marketing, Writing, Operations, Research, Recruitment, Technology, Content, Transformation, Facilitator, Ceo, Retention, Development, Winning
2016 - 2020
job
CMO and Board Director
EdPlace.
(Brand consultant from April-June 2020)
I oversaw the sales, marketing and customer support strategy for both B2C and B2B acquisition, customer
experience, brand engagement and retention. Senior operational leader within the organisation playing a
decision-making role on product development, roadmap prioritisation, organisational growth and overall
business direction. I managed all online and offline marketing channels and managed multiple agencies and an internal team.
Key Achievements:
● Launched first-ever TV campaign to meet the immediate demands of COVID-19 homeschooling
requirements seeing a brand response of over 200%
● 25% acquisition growth YoY since joining
● Opened up B2B supply to tuition centres and schools (20% revenue contribution by year 1), launched
two new products for B2C, including testing new subscription models including paid and freemium
● Re-defined company vision, mission, values, brand proposition/positioning and tone of voice and launched re-brand
● Won best website of the year, Goodwebguide - education sector
● Launched iOS and Android app
I oversaw the sales, marketing and customer support strategy for both B2C and B2B acquisition, customer
experience, brand engagement and retention. Senior operational leader within the organisation playing a
decision-making role on product development, roadmap prioritisation, organisational growth and overall
business direction. I managed all online and offline marketing channels and managed multiple agencies and an internal team.
Key Achievements:
● Launched first-ever TV campaign to meet the immediate demands of COVID-19 homeschooling
requirements seeing a brand response of over 200%
● 25% acquisition growth YoY since joining
● Opened up B2B supply to tuition centres and schools (20% revenue contribution by year 1), launched
two new products for B2C, including testing new subscription models including paid and freemium
● Re-defined company vision, mission, values, brand proposition/positioning and tone of voice and launched re-brand
● Won best website of the year, Goodwebguide - education sector
● Launched iOS and Android app
Growth, UP, App, Campaign, Online, Organization, Direction, Development, Testing, Retention, Support, Marketing, TV, Website, Sales, Android app, B2C, IOS, Product development, Android, B2B
2014 - 2015
job
Head of Brand, Europe
ebookers, online travel agent (Expedia).
jkcraker@gmail.com / 07500600255 / https://www.linkedin.com/in/jkcraker/
Head of Brand Marketing, Europe December 2014 - November 2015
Brand guardian for ebookers globally. Leading the long and short-term brand strategy TTL to drive brand
awareness and consideration to potential customers and engage with loyal customers to retain their custom.
Overseeing local brand functional channels across 12 European countries including advertising, PR, social,
sponsorship and partnerships. P&L responsibility of $6M+ budget, agencies Europe wide and a local
marketing team based across Europe.
Key Achievements
● Turned around one of our top sales markets (Finland) that was declining in online sales and brand
● consideration by end of 2015, sales had increased 18% YoY and brand awareness was up 25%
● Managed a team of 4, one on performance review - turned this employee around to be the top performer
on the team
Head of Brand Marketing, Europe December 2014 - November 2015
Brand guardian for ebookers globally. Leading the long and short-term brand strategy TTL to drive brand
awareness and consideration to potential customers and engage with loyal customers to retain their custom.
Overseeing local brand functional channels across 12 European countries including advertising, PR, social,
sponsorship and partnerships. P&L responsibility of $6M+ budget, agencies Europe wide and a local
marketing team based across Europe.
Key Achievements
● Turned around one of our top sales markets (Finland) that was declining in online sales and brand
● consideration by end of 2015, sales had increased 18% YoY and brand awareness was up 25%
● Managed a team of 4, one on performance review - turned this employee around to be the top performer
on the team
Marketing, Advertising, Budget, Linkedin, Pr, Sales, Loyal, Sponsorship, Online, Performer, Social, Agent, UP
2014 - 2014
job
Regional Brand Manager, UK, IE, FR
ebookers, online travel agent (Expedia).
Key player on the Senior European Marketing team. Regional lead for Pan European brand management and
multiple-country projects. Leading online website customer experience, advertising/PR campaigns and partnerships.
Key Achievements:
● Key stakeholder/coordinator of the launch of the brand's new proposition from coordinating consumer
research, internal stakeholder approval, agency management, new website roll out across Europe,
internal/external launch campaigns.
● Regional lead and Pan European brand lead for the launch of ebookers customer rewards/loyalty
programme - Bonus+, being the first online travel agent to offer travel rewards on hotels, flights and packages to redeem on travel. Within 6 months of launch saw a 22% increase in retention.
multiple-country projects. Leading online website customer experience, advertising/PR campaigns and partnerships.
Key Achievements:
● Key stakeholder/coordinator of the launch of the brand's new proposition from coordinating consumer
research, internal stakeholder approval, agency management, new website roll out across Europe,
internal/external launch campaigns.
● Regional lead and Pan European brand lead for the launch of ebookers customer rewards/loyalty
programme - Bonus+, being the first online travel agent to offer travel rewards on hotels, flights and packages to redeem on travel. Within 6 months of launch saw a 22% increase in retention.
Marketing, Advertising, Research, Customer experience, Management, Brand management, Pr, Website, Coordinator, Retention, Online, Brand manager, Bonus, Manager, Agent
2012 - 2014
job
Marketing Manager
UK&IE.
Responsible for all consumer marketing and communications for the UK market (media planning, national advertising, social, PR, web, CRM). Regional oversight for CRM and web content planning (UK, IE, FR and Benelux). Oversight of partnership marketing and account management including the RBS loyalty
programme. Responsible for agencies and budget management.
Key Achievements
● Grew brand awareness, consideration and direct traffic through TV, outdoor & online channels.
● Led and advocated a shift from a product-led marketing strategy to a consumer insight led strategy.
● Launched two first-to-market products for the industry as key differentiators from competitors.
programme. Responsible for agencies and budget management.
Key Achievements
● Grew brand awareness, consideration and direct traffic through TV, outdoor & online channels.
● Led and advocated a shift from a product-led marketing strategy to a consumer insight led strategy.
● Launched two first-to-market products for the industry as key differentiators from competitors.
Pr, Manager, LED, Social, Online, Web, TV, Content, Media planning, Marketing, Management, Account management, Budget, CRM, Web content, MArketing Strategy, Advertising
2010 - 2012
job
Marketing Manager
Ovo Energy.
Heading up the Marketing function and reporting to the Founder/Managing Director. Brought in as the first
marketing lead to develop the brand and drive acquisition through customer-led marketing initiatives.
Key Achievements
● Built a challenger brand from the ground up to create demand and cut through in a very competitive
industry. Identified key consumer insights and delivered simple solutions to build the brand both
externally and internally to secure a challenger differentiation in the market.
jkcraker@gmail.com / 07500600255 / https://www.linkedin.com/in/jkcraker/
● Led the company's first two-year marketing strategy by championing customer-led marketing initiatives
including two major 'firsts' in the industry.
● Influenced marketing priorities at board meetings, grew the team from 2 to 6 in 18 months and recruited
dedicated agencies.
● Supported the growth from zero to 50,000 customers on a tight CPA basis and tripled its turnover in year
one. Through key customer-led marketing initiatives, performed an 86% retention rate.
● Won 6 awards for marketing initiatives including best consumer website, Which? customer satisfaction
survey and runner up as 2011 Marketing Week's Brand Innovator Award.
marketing lead to develop the brand and drive acquisition through customer-led marketing initiatives.
Key Achievements
● Built a challenger brand from the ground up to create demand and cut through in a very competitive
industry. Identified key consumer insights and delivered simple solutions to build the brand both
externally and internally to secure a challenger differentiation in the market.
jkcraker@gmail.com / 07500600255 / https://www.linkedin.com/in/jkcraker/
● Led the company's first two-year marketing strategy by championing customer-led marketing initiatives
including two major 'firsts' in the industry.
● Influenced marketing priorities at board meetings, grew the team from 2 to 6 in 18 months and recruited
dedicated agencies.
● Supported the growth from zero to 50,000 customers on a tight CPA basis and tripled its turnover in year
one. Through key customer-led marketing initiatives, performed an 86% retention rate.
● Won 6 awards for marketing initiatives including best consumer website, Which? customer satisfaction
survey and runner up as 2011 Marketing Week's Brand Innovator Award.
Marketing, MArketing Strategy, Linkedin, Website, Growth, Retention, LED, Manager, UP, Founder
My education
University of Wisconsin
Bachelors, Advertising and PR
Bachelors, Advertising and PR
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