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jobs
Communications expert specialising in digital marketing & fundraising
Tom Steadman
,
Coulsdon, United Kingdom
Experience
Other titles
Skills
I’m offering
Get in touch for expert assistance with:
✅ Digital strategy
✅ Google Ads from a certified PPC expert
✅ Facebook & Instagram Ads
✅ SEO copywriting & technical assistance
✅ Email marketing & automation
✅ Brand identity and development
✅ Consumer journey, touchpoints & marketing communication
✅ Agile project and product management
📈In the last seven years, I have been responsible for some of the most successful digital campaigns in the charity and media sector sector - adding hundreds of thousands of new supporters to mailing lists, raising millions more £ online, and creating campaigns that have led to real-world change.
🤓As Communications Strategist at Amnesty International UK, I've driven one of the most successful acquisition campaign in the charity's history, and successfully smashed ambitious targets to mobilise over 1% of the UK population in 2020. In the three years prior, I was part of the core team that grew Help Refugees from nothing more than a hashtag into an international NGO that raised £20 million.
🔥I'm an incredibly experienced and dedicated communications specialist with a proven track record of managing teams, budgets and delivering successful campaigns that consistently beat ambitious targets.
💪Proactive and friendly; committed to making social, environmental and political change happen. Left–brain/right–brain balanced: both technical and creative.
✅ Digital strategy
✅ Google Ads from a certified PPC expert
✅ Facebook & Instagram Ads
✅ SEO copywriting & technical assistance
✅ Email marketing & automation
✅ Brand identity and development
✅ Consumer journey, touchpoints & marketing communication
✅ Agile project and product management
📈In the last seven years, I have been responsible for some of the most successful digital campaigns in the charity and media sector sector - adding hundreds of thousands of new supporters to mailing lists, raising millions more £ online, and creating campaigns that have led to real-world change.
🤓As Communications Strategist at Amnesty International UK, I've driven one of the most successful acquisition campaign in the charity's history, and successfully smashed ambitious targets to mobilise over 1% of the UK population in 2020. In the three years prior, I was part of the core team that grew Help Refugees from nothing more than a hashtag into an international NGO that raised £20 million.
🔥I'm an incredibly experienced and dedicated communications specialist with a proven track record of managing teams, budgets and delivering successful campaigns that consistently beat ambitious targets.
💪Proactive and friendly; committed to making social, environmental and political change happen. Left–brain/right–brain balanced: both technical and creative.
Markets
United Kingdom
(Remote
only)
Industries
Language
English
Fluently
Ready for
Available
My experience
2019 - 2020
job
Communications Strategist
Amnesty International UK.
- Responsible for the implementation of Amnesty's communications strategy over a period in which the organisation raised £21 million
- Drove one of the best social acquisition campaigns in Amnesty's history, turning a digital quiz into 120,000 campaigners
- Managed the delivery of the world's first two-week-long digital Pride festival, which achieved a media reach of 497 million, over 40,000 social media engagements, and mobilised 30,000 supporters in two weeks
- Created Amnesty's reactive digital strategy in response to the pandemic, which mobilised 60,000 supporters in two months
- Oversaw the redesign of fundraising and action web pages, which increased conversion rates by 150%
- Delivered Amnesty's best supporter acquisition results for nearly a decade, smashing ambitious fundraising targets to recruit 34,000 new financial supporters
- Oversaw creation of the new email welcome journey, which doubled the number of repeat actions taken by new supporters
- Responsible for the creation and implementation of the digital strategies for all Amnesty's priority campaigns, which mobilised over 1% of UK population in 2020
- Drove one of the best social acquisition campaigns in Amnesty's history, turning a digital quiz into 120,000 campaigners
- Managed the delivery of the world's first two-week-long digital Pride festival, which achieved a media reach of 497 million, over 40,000 social media engagements, and mobilised 30,000 supporters in two weeks
- Created Amnesty's reactive digital strategy in response to the pandemic, which mobilised 60,000 supporters in two months
- Oversaw the redesign of fundraising and action web pages, which increased conversion rates by 150%
- Delivered Amnesty's best supporter acquisition results for nearly a decade, smashing ambitious fundraising targets to recruit 34,000 new financial supporters
- Oversaw creation of the new email welcome journey, which doubled the number of repeat actions taken by new supporters
- Responsible for the creation and implementation of the digital strategies for all Amnesty's priority campaigns, which mobilised over 1% of UK population in 2020
Digital Strategy, Fundraising, Campaign, Social, Social media ads, Branding, Brand management, Brand identity, Strategic Planning, Brand strategy, Marketing, Social Media, Digital Marketing, Content marketing, Copywriting, Social media copywriting, Digital communication, Project Management
2017 - 2019
job
Head of Communications
Help Refugees.
- Responsible for the creation and implementation of Help Refugees’ communications strategy over a period in which the organisation raised £20 million
- Drove the digital delivery of the Choose Love charity shop campaign, which achieved a media reach of 180+ million, a social media reach of 300+ million, and raised £3 million since launching in 2017
- Delivered the Choose Love paid social campaign, engaging 3.2 million people and raising £110,000 in 3 weeks
- Increased monthly donor income by 300%
- Increased the number of people on the mailing list by 700%
- Increased petition signatures by 1000%
- Grew social audiences by 300%
- Raised over £1.5 million by migrating the organisation to an in-house fundraising and donation platform; managing the project's developers and designers
- Managed relationships with 80+ organisations across Europe & the Middle East to deliver consistent, breakthrough content from around the world
- Created and managed Help Refugees Google Ads PPC campaign, driving over 60,000 people to the website per year
- Managed a remote communications team of three people across three countries
- Drove the digital delivery of the Choose Love charity shop campaign, which achieved a media reach of 180+ million, a social media reach of 300+ million, and raised £3 million since launching in 2017
- Delivered the Choose Love paid social campaign, engaging 3.2 million people and raising £110,000 in 3 weeks
- Increased monthly donor income by 300%
- Increased the number of people on the mailing list by 700%
- Increased petition signatures by 1000%
- Grew social audiences by 300%
- Raised over £1.5 million by migrating the organisation to an in-house fundraising and donation platform; managing the project's developers and designers
- Managed relationships with 80+ organisations across Europe & the Middle East to deliver consistent, breakthrough content from around the world
- Created and managed Help Refugees Google Ads PPC campaign, driving over 60,000 people to the website per year
- Managed a remote communications team of three people across three countries
Fundraising, Management, Implementation, Organization, Campaign, Social, Marketing, Communication, Newsletters, Social Media, Digital Marketing, Digital communication, Content marketing, Online marketing, Adobe Photoshop, Graphic design
2016 - 2017
job
Field Communications Manager
Help Refugees.
- Assistant Director for feature length documentary ‘On Our Doorstep’, which captured the unprecedented volunteer response to the refugee crisis in Calais
- Created high-quality content optimised for social media, email marketing and traditional media
- Created graphics and video content that inspired thousands of people to take action online
- Conducted interviews with beneficiaries in the camp, securing coverage in national and international media outlets
- Worked with volunteers and refugees in the Calais ‘Jungle’ camp for over 3-months to deliver emergency aid to people in need of support.
- Created high-quality content optimised for social media, email marketing and traditional media
- Created graphics and video content that inspired thousands of people to take action online
- Conducted interviews with beneficiaries in the camp, securing coverage in national and international media outlets
- Worked with volunteers and refugees in the Calais ‘Jungle’ camp for over 3-months to deliver emergency aid to people in need of support.
Video editing, Film and video, Film photographer - documentary film, Video production, Development and production of video, Videographer, Content marketing, Content creation, Video content, Graphic design, Photography, Social Media, Digital Marketing, Digital communication, Social innovation, Digital and social campaigns
2015 - 2016
job
Marketing Executive
The Guardian News & Media.
- Managed big-budget multi-channel marketing campaigns for over 20 high profile clients including SEAT (£1.25m), Lloyds (£300k), Explore Canada (£350k), National Autistic Society (£115k) & Woodland Trust (£315k)
- Consistently beat ambitious targets on paid social campaigns for The Guardian, Guardian Money, Guardian Small Business Network and Guardian Labs social media channels
- Created and managed Guardian Labs Facebook and Twitter accounts, growing audiences to 30,000 followers in 3 months
- Delivered award-winning creative for Lloyds Wealth ‘Retire to the max’ campaign, driving over 40,000 unique readers to the site in two months
- Drove the growth of the Guardian's mailing lists by more than 20% year-on-year
- Responsible for planning, writing and testing mass email communications, driving a 50% increase in click through rates
- Consistently beat ambitious targets on paid social campaigns for The Guardian, Guardian Money, Guardian Small Business Network and Guardian Labs social media channels
- Created and managed Guardian Labs Facebook and Twitter accounts, growing audiences to 30,000 followers in 3 months
- Delivered award-winning creative for Lloyds Wealth ‘Retire to the max’ campaign, driving over 40,000 unique readers to the site in two months
- Drove the growth of the Guardian's mailing lists by more than 20% year-on-year
- Responsible for planning, writing and testing mass email communications, driving a 50% increase in click through rates
Digital Strategy, Social media ads, Design, Adobe Photoshop, Digital design, Branding, Social media management, Social media content, Digital and social campaigns, Social media copywriting, Social Media Marketing, Newsletters, Google adwords, Google analytics, Seo, Online Marketing, Digital communication, Communication, Marketing, Digital Marketing, Social Media
2014 - 2014
job
Marketing Assistant
Guardian News & Media.
- Created content for emails, print, creative assets and social media, driving sustained growth in web traffic and event conversions
- Worked with designers and developers to create digital strategy for the Guardian Happy for Life app, which achieved 30,000 downloads in three months
- Worked with designers and developers to create digital strategy for the Guardian Happy for Life app, which achieved 30,000 downloads in three months
Write articles, Copywriter, Project Management, App and web development, Digital advertising, Advertising on social media, Creative content, Content marketing, Copywriting, Email marketing, Communication, Digital communication, Social Media, Marketing, Google analytics, Digital Marketing, Newsletters
2013 - 2014
job
Client Executive
Racepoint PR & Marketing.
- Developed digital strategies and content plans
- Wrote press releases and secured coverage in national and trade media outlets
- Write emails and develop user journeys for clients
- Wrote press releases and secured coverage in national and trade media outlets
- Write emails and develop user journeys for clients
Email templates, Email marketing, Email development, Content marketing, Content creation, Marketing, Project Management, Management, Communication, Social Media, Digital Marketing, Google analytics, Digital Strategy, Online Marketing, Digital communication
My education
2010
-
2013
University of Exeter
Bachelors, Business Management
Bachelors, Business Management
2006
-
2010
Whitgift School
Secondary, Business
Secondary, Business
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