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ROI-focused fintech / start-up / small business marketing professional
Richard Leader
,
Lingfield, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a highly experienced senior digital leader, driven by results. From start-up to scale-up to FTSE businesses and multinationals, I have brought my customer-centric and data-driven approach to help a wide range of brands build the foundations for high growth.
I have delivered high growth acquisition strategies and revenue-impacting retention programmes in financial services, telecoms and publishing.
I have delivered high growth acquisition strategies and revenue-impacting retention programmes in financial services, telecoms and publishing.
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2020
job
HEAD OF DIGITAL
TOUCH FINANCIAL.
Responsible for quickly building digital capability across the business. I recruited the team and created the infrastructure to transform operations from a pure sales focus (using affiliate leads) to a business generating its own leads with a clear customer communications strategy.
The website I commissioned repositioned Touch as a leading business finance broker, backed-up with state-of-the-art CRM marketing capability.
The website I commissioned repositioned Touch as a leading business finance broker, backed-up with state-of-the-art CRM marketing capability.
Marketing, CRM, Operations, Website, Infrastructure, Affiliate, Seo, Social Media, Online marketing, Digital communication, Team Leadership
2015 - 2019
job
MARKETING DIRECTOR
FUNDING OPTIONS.
I took the business from MVP status to category leader as Europe's biggest business finance
marketplace. Achievements included:
• Growing lead generation by 2,000% in 3 years, reducing cost per lead by 70% - generating
thousands of business finance leads each month
• Delivering marketing-driven revenue growth in every single quarter over four years
• Winning British Business Bank/HM Treasury 'designated platform' status for the Bank
Referral Scheme
• Winning numerous awards including Credit Strategy Rebrand of the Year (2019)
Key to the success of my marketing strategy was a diverse channel plan, including:
• Industry-leading PPC, SEO & CRM campaigns, delivering meaningful profitable lead flow
• A PR campaign positioning us as the thought leader in business finance information -
regular coverage in national press, TV and radio and across fintech media
• Creating key partner relationships including with GoCompare, AutoTrader & Starling Bank
marketplace. Achievements included:
• Growing lead generation by 2,000% in 3 years, reducing cost per lead by 70% - generating
thousands of business finance leads each month
• Delivering marketing-driven revenue growth in every single quarter over four years
• Winning British Business Bank/HM Treasury 'designated platform' status for the Bank
Referral Scheme
• Winning numerous awards including Credit Strategy Rebrand of the Year (2019)
Key to the success of my marketing strategy was a diverse channel plan, including:
• Industry-leading PPC, SEO & CRM campaigns, delivering meaningful profitable lead flow
• A PR campaign positioning us as the thought leader in business finance information -
regular coverage in national press, TV and radio and across fintech media
• Creating key partner relationships including with GoCompare, AutoTrader & Starling Bank
Marketing, Seo, MArketing Strategy, CRM, PPC, Finance, Pr, Radio, TV, Fintech, Growth, Campaign, Treasury, Winning
2014 - 2014
freelance
PRODUCT MARKTING CONSULTANT
GAIN CAPITAL.
I led a series of projects redefining the global customer communications approach for one of the world's largest fx brokers.
Customer experience, Change management
2011 - 2013
job
CUSTOMER MARKETING MANAGER
TalkTalk.
I led the marketing strategy to reduce customer churn, one of the key growth initiatives at the time. Successes included:
• Conceiving, planning and leading a home-mover project involving a cross-functional team
across four countries. Our net churn saving was 4,000 customers per month (estimated annual revenue impact approx. £12m)
• Driven by data, developing the brand concept of Better Value and selling it at board level; a
new cross-channel method of retaining and upselling customers, resulting in improved
retention, increased NPS and higher lifetime value
• Conceiving, planning and leading a home-mover project involving a cross-functional team
across four countries. Our net churn saving was 4,000 customers per month (estimated annual revenue impact approx. £12m)
• Driven by data, developing the brand concept of Better Value and selling it at board level; a
new cross-channel method of retaining and upselling customers, resulting in improved
retention, increased NPS and higher lifetime value
Marketing, Growth, Retention, Planning, Project Management, Communication, International management
2007 - 2011
job
HEAD OF MARKETING | RETENTION MANAGER
DigitalLook / CMC Markets.
CMC
MARKETS
As Digital Look's first Head of Marketing, I created the overall acquisition strategy for the personal investor data portal. I then led the successful launch of a spread betting platform.
Following the acquisition of Digital Look, I was asked to create CMC Markets' first customer
retention function. Successes included:
• Positioning Digital Look as the thought leader for personal investment data, helping win
thousands of consumers and corporate contracts with BBC, top banks and media outlets
• Creating the strategy and leading the marketing for MarketMaker:Investor Edition, the successful spread betting platform for investors
• Designing and leading the reactivation and retention programme for spread betting and
CFD trading customers in the UK and Europe. The programme was then replicated in Australia. Reactivated hundreds of trading customers each month
• Leading the migration of all CMC customers onto the new trading platform, migrating
5,000 customers, months ahead of schedule
MARKETS
As Digital Look's first Head of Marketing, I created the overall acquisition strategy for the personal investor data portal. I then led the successful launch of a spread betting platform.
Following the acquisition of Digital Look, I was asked to create CMC Markets' first customer
retention function. Successes included:
• Positioning Digital Look as the thought leader for personal investment data, helping win
thousands of consumers and corporate contracts with BBC, top banks and media outlets
• Creating the strategy and leading the marketing for MarketMaker:Investor Edition, the successful spread betting platform for investors
• Designing and leading the reactivation and retention programme for spread betting and
CFD trading customers in the UK and Europe. The programme was then replicated in Australia. Reactivated hundreds of trading customers each month
• Leading the migration of all CMC customers onto the new trading platform, migrating
5,000 customers, months ahead of schedule
Marketing, Cfd, Retention, Contracts, Portal, Manager, LED
2004 - 2007
job
Online Marketing Manager
Wolters Kluwer.
Website
Marketing, Online Marketing, Website, Online, Manager
2002 - 2004
job
Manager, Informa (2002-4) Head
Frost & Sullivan.
of Corporate Services, Cyberia (1998 - 2002) and Major
Accounts Manager / Senior Account Manager, Frost & Sullivan (1995-8).
Accounts Manager / Senior Account Manager, Frost & Sullivan (1995-8).
Account Manager, Manager
My education
University of St Andrews Aylesbury Grammar School
N/a, N/a
N/a, N/a
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