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jobs
Senior Strategy Consultant
Tom Fearn
,
Derby, United Kingdom
Experience
Other titles
Skills
I'm offering
A Senior Global Communication and Strategy leader with experience in international client leadership and consumer insight.
Working across a range of clients from FMCG to healthcare, automotive, finance, e-com and luxury on brands and businesses including YouTube, Volvo, Ford, Unilever, BP, LivGolf, Amex, MasterCard, Philip Morris International, Jaguar Land Rover, Microsoft, plus many more.
Working across a range of clients from FMCG to healthcare, automotive, finance, e-com and luxury on brands and businesses including YouTube, Volvo, Ford, Unilever, BP, LivGolf, Amex, MasterCard, Philip Morris International, Jaguar Land Rover, Microsoft, plus many more.
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
(Remote
only)
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
freelance
INDEPENDENT CONSULTANT
Dentsu, Mindshare, McCann, Ogilvy, Allergan, Independent boards..
I am an independent Marketing Strategy Consultant with extensive experience working with companies and agencies at the board level. I specialize in leading global marketing initiatives, managing large teams of 40+ professionals, and navigating complex product portfolios across diverse markets.
My expertise spans from executing large-scale digital transformation projects to driving quick-turnaround campaigns. I bring a logical, rational, and occasionally radical approach to solving strategic challenges, ensuring profitable growth for my clients. Companies typically engage me to address complex strategic issues where the path to resolution is unclear. My recent work has focused on digital, brand, and corporate growth strategies.
Key Clients: Volvo, American Express, Mastercard, The Financial Times, The Vegetarian Butcher, Knorr, LivGolf, BP, Ford, Unilever, IQOS, Avis, Mercedes, Victorinox, Glassbox, and The London Clinic.
My expertise spans from executing large-scale digital transformation projects to driving quick-turnaround campaigns. I bring a logical, rational, and occasionally radical approach to solving strategic challenges, ensuring profitable growth for my clients. Companies typically engage me to address complex strategic issues where the path to resolution is unclear. My recent work has focused on digital, brand, and corporate growth strategies.
Key Clients: Volvo, American Express, Mastercard, The Financial Times, The Vegetarian Butcher, Knorr, LivGolf, BP, Ford, Unilever, IQOS, Avis, Mercedes, Victorinox, Glassbox, and The London Clinic.
Marketing, MArketing Strategy, Digital transformation, Growth strategy, Block Chain, Growth, Transformation, Turn-around, Energy, LED, ME
2018 - 2019
job
MANAGING PARTNER - GLOBAL DIGITAL STRATEGY
IPG.
I led all digital transformation for the largest global client in the entire IPG world group - deployed to launch the latest technology lifestyle
product for Philip Morris International (Based mainly in Switzerland). I was responsible for the strategic direction and implementation of all
digital touchpoints, for all markets. This includes (but is not limited to) all global websites, Martech stacks, digital investments, global CRM & eCRM, AI, Digital Experiential, Digital Display, Social and Influencer marketing.
• Developed and implemented viable and realistic customer-centric strategies to accomplish business goals by introducing a new CRM
system, DMP, DSP, Treasure data and building a business case for a new global PIM.
• Re-invented customer journeys and experiences, impacting a range of business areas including client experience, digital/customer
engagement, and operational workflows.
product for Philip Morris International (Based mainly in Switzerland). I was responsible for the strategic direction and implementation of all
digital touchpoints, for all markets. This includes (but is not limited to) all global websites, Martech stacks, digital investments, global CRM & eCRM, AI, Digital Experiential, Digital Display, Social and Influencer marketing.
• Developed and implemented viable and realistic customer-centric strategies to accomplish business goals by introducing a new CRM
system, DMP, DSP, Treasure data and building a business case for a new global PIM.
• Re-invented customer journeys and experiences, impacting a range of business areas including client experience, digital/customer
engagement, and operational workflows.
Marketing, CRM, Websites, Digital transformation, Technology, Business Case, Implementation, Transformation, Ai, International, Direction, DSP, PIM, Social, DMP, LED
2017 - 2019
job
MANAGING PARTNER - CREATIVE STRATEGY
McCann World Group.
Hired to shape the growth and innovation arm of McCann World Group. Its key objective is to deliver commercial change that board rooms
can see reflected on the balance sheet. Clients turned to us when they needed to see a real impact on the bottom line. As a Creative
Strategy Director, I led strategic and creative development, unearthing truths, and transforming businesses. This was a brave
transformation that met business objectives rather than answered marketing goals. Employing behavioral economics and heuristic
Thomas Fearn
methods I would scrutinise assumptions and transform data facts into creative truths that would provoke behavioral change and shape
choice.
• TV, DRTV, Brand, Digital, Comms and Strategy covering all touch points. Online, offline and over the line.
• Brand, Digital, Comms and Creative Strategy covering all touchpoints from online to offline for the likes of Mastercard, Subway,
Microsoft, Bombay Sapphire, Trenitalia, Whitbread, Links of London, National Express, Anglian Home Improvements, and Travel
Republic.
• Generate insight-led recommendations related to trends across multiple end markets to identify expansion opportunities and potential
threats for the clients
Clients Included: Mastercard, Subway, Microsoft, Bombay Sapphire, Joseph Joseph, McCarthy & Stone, Whitbread, Links of London,
National Express, C2C, Anglian Home Improvements, Travel Republic.
can see reflected on the balance sheet. Clients turned to us when they needed to see a real impact on the bottom line. As a Creative
Strategy Director, I led strategic and creative development, unearthing truths, and transforming businesses. This was a brave
transformation that met business objectives rather than answered marketing goals. Employing behavioral economics and heuristic
Thomas Fearn
methods I would scrutinise assumptions and transform data facts into creative truths that would provoke behavioral change and shape
choice.
• TV, DRTV, Brand, Digital, Comms and Strategy covering all touch points. Online, offline and over the line.
• Brand, Digital, Comms and Creative Strategy covering all touchpoints from online to offline for the likes of Mastercard, Subway,
Microsoft, Bombay Sapphire, Trenitalia, Whitbread, Links of London, National Express, Anglian Home Improvements, and Travel
Republic.
• Generate insight-led recommendations related to trends across multiple end markets to identify expansion opportunities and potential
threats for the clients
Clients Included: Mastercard, Subway, Microsoft, Bombay Sapphire, Joseph Joseph, McCarthy & Stone, Whitbread, Links of London,
National Express, C2C, Anglian Home Improvements, Travel Republic.
Marketing, Innovation, Creative Strategy, TV, Growth, Transformation, Development, Express, Online, LED
2012 - 2017
job
DIGITAL PARTNER
IMO AGENCY.
IMO was the 2nd largest Sitecore development house outside of London. Working into the Chairman of Cogent Elliott Group, I was hired to create a new digital agency model, strategic services, company structure, and digital specialisms - IMO Agency was born. Throughout the 6
years of running IMO I would have to assemble, coach, deploy, and monitor high-performing teams for seamless operations. Oversee P&L
activities, balance sheets, budgets, and cash flow.
• Introduced a new agency, IMO Agency, into the Cogent Elliott Group of companies.
• Grew IMO into the largest of the 3 companies in the group.
• Delivered strategic roadmap of the business to mitigate risks and improve profitability for the group.
Clients Included: Bristan, Yale, Heritage Bathrooms, Vision Express, CBSO, DENNIS, Palletways, Worcester University, Staffordshire
University, BMW, TruSox, KitchenCraft, Morgan, Rayburn Tours, V&A, Cure Leukaemia.
years of running IMO I would have to assemble, coach, deploy, and monitor high-performing teams for seamless operations. Oversee P&L
activities, balance sheets, budgets, and cash flow.
• Introduced a new agency, IMO Agency, into the Cogent Elliott Group of companies.
• Grew IMO into the largest of the 3 companies in the group.
• Delivered strategic roadmap of the business to mitigate risks and improve profitability for the group.
Clients Included: Bristan, Yale, Heritage Bathrooms, Vision Express, CBSO, DENNIS, Palletways, Worcester University, Staffordshire
University, BMW, TruSox, KitchenCraft, Morgan, Rayburn Tours, V&A, Cure Leukaemia.
Operations, Sitecore, Development, Express, Coach, Performing
2010 - 2012
job
DIGITAL DIRECTOR
COGENT ELLIOTT.
Hired as a strategic gun with one very clear brief: Save all digital workstreams for the group's largest client - Jaguar Land Rover. Given only 3
weeks to turn the ship around, it was my responsibility to increase the agency's reliability, scalability, and knowledge to better meet the client's needs. I streamlined system operations by placing numerous system alerts and checks on performance parameters. The result? The
account was retained for a further 3 years before the TUPE of staff to Spark44. During my time on the account, I helped launch the Evoque,
introduce the new configurator, and update 3 Model Years of all digital channels.
• Launched the Range Rover Evoque
• Spearheaded all Land Rover global websites, encompassing 26 global websites in 22 different languages across 32 different markets.
• Led a high-performing team of 34 personnel to execute the launch of the Range Rover Evoque from all content on the global websites
through to the digital activation of the launch.
• Administered all digital BAU functions, including three new model year roll-outs, consisting of 30K+ specifications over a pan-EMEIA
digital operation, situated in 32 different markets.
weeks to turn the ship around, it was my responsibility to increase the agency's reliability, scalability, and knowledge to better meet the client's needs. I streamlined system operations by placing numerous system alerts and checks on performance parameters. The result? The
account was retained for a further 3 years before the TUPE of staff to Spark44. During my time on the account, I helped launch the Evoque,
introduce the new configurator, and update 3 Model Years of all digital channels.
• Launched the Range Rover Evoque
• Spearheaded all Land Rover global websites, encompassing 26 global websites in 22 different languages across 32 different markets.
• Led a high-performing team of 34 personnel to execute the launch of the Range Rover Evoque from all content on the global websites
through to the digital activation of the launch.
• Administered all digital BAU functions, including three new model year roll-outs, consisting of 30K+ specifications over a pan-EMEIA
digital operation, situated in 32 different markets.
Operations, Websites, Content, It, Scalability, Performing, LED
My education
Leeds University
BSc, MULTIMEDIA TECHNOLOGY
BSc, MULTIMEDIA TECHNOLOGY
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