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jobs
Digital Marketing Executive
Alexandra Tanu
,
Arborfield, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a professional digital marketing executive who has looked after 35 Ford dealership websites and 27 Mercure hotels websites in the UK. My work experience includes social media advertising, PPC ads, updating content and SEO using WordPress and goDaddy, email campaigns and monitoring the performance to find new opportunities.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Norwegian
Good
Ready for
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
Marketing Executive
Jupiter Hotels Limited.
As a Marketing Executive, I am responsible for the execution of the marketing strategy across digital channels for Mercure Hotels and Holiday Inn.
Key Responsibilities:
Daily website and social media updates for 29 UK hotels:
- Updating the website SEO by analysing the data from Google Analytics, Google Search Console, Google Keyword Planner, Ahrefs, email campaigns and social media platforms.
- Suggesting innovative ideas to hotel managers and implementing these to boost conversion rates and drive sales.
- Creating monthly reports of detailed booking conversions, brochure download, new website visitors, popular content, improvements on websites as well as social media and overview of budget use for PPC ads.
- Conducting keywords research using Google AdWords, Google Analytics and other keyword tools online.
- Updating 3rd party websites such as Booking.com, Trivago, TripAdvisor and Google My Business with new content.
- Collecting and processing new subscriptions to our newsletter using Opera system.
- Creating PPC and social media advertisement campaigns to enhance brand recognition in compliance with company requirements.
- Creating and monitoring monthly email campaigns using For-Sight.
- Collaborating with an external agency for updates on HTML tags and CSS styling on all websites.
Key Responsibilities:
Daily website and social media updates for 29 UK hotels:
- Updating the website SEO by analysing the data from Google Analytics, Google Search Console, Google Keyword Planner, Ahrefs, email campaigns and social media platforms.
- Suggesting innovative ideas to hotel managers and implementing these to boost conversion rates and drive sales.
- Creating monthly reports of detailed booking conversions, brochure download, new website visitors, popular content, improvements on websites as well as social media and overview of budget use for PPC ads.
- Conducting keywords research using Google AdWords, Google Analytics and other keyword tools online.
- Updating 3rd party websites such as Booking.com, Trivago, TripAdvisor and Google My Business with new content.
- Collecting and processing new subscriptions to our newsletter using Opera system.
- Creating PPC and social media advertisement campaigns to enhance brand recognition in compliance with company requirements.
- Creating and monitoring monthly email campaigns using For-Sight.
- Collaborating with an external agency for updates on HTML tags and CSS styling on all websites.
ADS, Social, Processing, Ahrefs, Booking, Search, Online, Google, Monitoring, Content, Website, Brochure, Compliance, Analytics, Sales, Google search console, Marketing, Adwords, Styling, PPC, Websites, Research, Budget, HTML/CSS/Javascript, Google adwords, MArketing Strategy, Google analytics, Seo, Html, Css, Social Media
2018 - 2019
job
Digital Content Manager
Geronimoweb LTD.
As a Digital Content Manager, I managed 30+ Ford international car dealer websites. With all the tools provided and an inhouse CMS system designed for Ford, I delivered the best training to improve their website performance, leads and conversions. I managed to establish, build and develop good relationships with all my Ford dealers.
Key Responsibilities:
- Daily monitoring Ford dealer's social media accounts and suggesting new and creative content.
- Assisting all clients in getting the most out of their websites by updating the website content, building new national and customised pages and creating marketing materials alongside the inhouse creative team.
- Answering in-bound calls and emails from Norwegian customers, logging all records accurately and efficiently in the customer database.
- Translating websites and marketing material into Norwegian.
- Proactively audit the usage and performance of the websites.
- Proactively advise dealers on all aspects of website management, website content/marketing optimisation and liaising with other departments.
- Working with the technical, search and marketing teams to deliver one-to-one strategies and training to Norwegian customers.
- Creating reports on the performance of the Norwegian accounts - both internally and externally using Adobe Analytics and Google Analytics.
- Analysing how to improve the level of service provided to Norwegian customers.
- Supporting the management team with customer service requirements.
- Creating visual content for all Ford dealers, using Affinity photo editor or Photoshop.
- Using Google Analytics to interpret the data from the analytics reports, and suggest new content and improvements to all dealers. Using the assistance of the inhouse data analyst, I manage to provide all dealers with a more detailed performance analysis of their websites.
- Using HTML5 tags and headlines to structure the text in the CMS system for search engines to prioritize and show dealer's websites first.
- Creating and monitoring email campaigns using Mail Chimp.
Key Responsibilities:
- Daily monitoring Ford dealer's social media accounts and suggesting new and creative content.
- Assisting all clients in getting the most out of their websites by updating the website content, building new national and customised pages and creating marketing materials alongside the inhouse creative team.
- Answering in-bound calls and emails from Norwegian customers, logging all records accurately and efficiently in the customer database.
- Translating websites and marketing material into Norwegian.
- Proactively audit the usage and performance of the websites.
- Proactively advise dealers on all aspects of website management, website content/marketing optimisation and liaising with other departments.
- Working with the technical, search and marketing teams to deliver one-to-one strategies and training to Norwegian customers.
- Creating reports on the performance of the Norwegian accounts - both internally and externally using Adobe Analytics and Google Analytics.
- Analysing how to improve the level of service provided to Norwegian customers.
- Supporting the management team with customer service requirements.
- Creating visual content for all Ford dealers, using Affinity photo editor or Photoshop.
- Using Google Analytics to interpret the data from the analytics reports, and suggest new content and improvements to all dealers. Using the assistance of the inhouse data analyst, I manage to provide all dealers with a more detailed performance analysis of their websites.
- Using HTML5 tags and headlines to structure the text in the CMS system for search engines to prioritize and show dealer's websites first.
- Creating and monitoring email campaigns using Mail Chimp.
Service, Manager, Social, Audit, Search, Google, Adobe analytics, International, Marketing optimisation, Monitoring, Analyst, Adobe, Content, Website, Marketing, Analytics, Customer service, Management, Optimization, Database, Training, Creative content, Audit, Websites, CMS, Google analytics, Html5, Social Media
2017 - 2018
job
Receptionist
DMT Development Systems.
Manage switchboard activity and gathered information regarding customer prior to forwarding the calls to car dealerships in Norway. Addressed client queries and contribute customer service expertise to improve the product. During my time at DMT, I got to see how they presented the product differently in Canada, UK and Norway. I took part in different presentations of the same product as it was marketed differently in each of the countries.
Selected Contributions:
Achieved required level of excellence on the digital network during online receptionist exam in 2017.
Selected Contributions:
Achieved required level of excellence on the digital network during online receptionist exam in 2017.
Receptionist, Customer service, Service, Network, It, Online, Norway
2011 - 2017
job
Salesperson
BOHUS GARAAS INTERIORS.
As a sales consultant with many years of customer service experience, I have contributed to business success by building good customer relationships and creating marketing material to advertise to B2B and well as B2C in order to enhance interest in company's brand.
Key Responsibilities:
- Creating marketing materials using Shoppa.
- Updating social media accounts with the latest products.
- Updating prices on all products.
- Assisting customers with interior design ideas.
- Assisting customers with bespoke made to measure furniture and fixtures as well as home visits to ensure perfect fitment.
Key Responsibilities:
- Creating marketing materials using Shoppa.
- Updating social media accounts with the latest products.
- Updating prices on all products.
- Assisting customers with interior design ideas.
- Assisting customers with bespoke made to measure furniture and fixtures as well as home visits to ensure perfect fitment.
Marketing, Social Media, Design, B2B, B2C, Customer service, Sales, Service, Interior, Social
My education
2014
-
2017
University of Southeast Norway/University of Northern Colorado USA
Bachelors, Economics and Leadership
Bachelors, Economics and Leadership
British Academy of Digital Marketing
Postgraduate Degree, Evolution of Digital Marketing
Postgraduate Degree, Evolution of Digital Marketing
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