$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Senior
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Experienced Ad Operations professional
Peter Verasin
,
Falls Church, United States
Experience
Other titles
Skills
I'm offering
My name is Peter Verasin, husband to a great wife and dad to 3 wonderful kids. I have 14+ years of experience in advertising operations with extensive experience in digital media production, ad trafficking, and quality assurance.
The most important aspect of my job is managing client expectations, from campaign start to finish. I believe that good and honest communication is the key to success, both internally & externally, and I've been told that my attention to detail and concise delivery of information is critical to the success of an advertising campaign.
An example of this success was working with a client on a new type of ad unit (wallpaper ad). Ensuring the client and sales team had the correct ad specifications & understanding of how it works, and proactively doing quality assurance prior to the launch date helped lead to an on-time start and completion of the ad campaign! Also, this led to a new product for our sales team to present to new clients.
My experience in both the technical and management aspects of ad operations gives me the ability to understand a campaign from inside and out.
The most important aspect of my job is managing client expectations, from campaign start to finish. I believe that good and honest communication is the key to success, both internally & externally, and I've been told that my attention to detail and concise delivery of information is critical to the success of an advertising campaign.
An example of this success was working with a client on a new type of ad unit (wallpaper ad). Ensuring the client and sales team had the correct ad specifications & understanding of how it works, and proactively doing quality assurance prior to the launch date helped lead to an on-time start and completion of the ad campaign! Also, this led to a new product for our sales team to present to new clients.
My experience in both the technical and management aspects of ad operations gives me the ability to understand a campaign from inside and out.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Full time contractor
Available
My experience
2009 - ?
job
Online Ad Operations/Production Manager
Hanley Wood, LLC.
• Implement, test and approve digital advertising across 19 B2B & consumer websites (47MM annual page views) and 24 branded email newsletters (1.7MM readers) targeted to multiple audiences within the residential, design and commercial construction industry
• Schedule, execute and monitor digital ad campaigns, local & nationwide, through Google Ad Manager ad
serving platform (formerly DFP), including standard banner & rich media ads, 3rd-party ad tags, newsletter
ads, mobile/tablet ads, native ads, custom ads, geo-targeted ads, internal marketing & lead gen promotions
• Cultivate relationships & collaborate with customers, designers, internal marketing, account & sales
teams regarding RFPs, inventory & reporting, troubleshooting, ad specifications, timelines, best practices and determining solutions to improve efficiency and ROI for advertisers including audience & regional
targeting, multivariate testing, effective rich media ad units, and custom ad solutions
• Manage campaign & troubleshooting queues utilizing the Salesforce CRM management platform to ensure
on-time campaign execution and rapid response on creative and/or reporting issues to customer & sales
• Perform quality assurance (QA) testing and approval on all digital ad creative material, adhering to Interactive Advertising Bureau (IAB) and internal ad specification guidelines and website demands
• Educate sales and customers on the technical aspects of our ad specifications & products, including
terminology, functionality and best practices
• Serve as liaison to IT and backend engineers to test and implement new ad unit technologies and assist in network-wide website migrations to new CRM and ad serving platforms
• Schedule, execute and monitor digital ad campaigns, local & nationwide, through Google Ad Manager ad
serving platform (formerly DFP), including standard banner & rich media ads, 3rd-party ad tags, newsletter
ads, mobile/tablet ads, native ads, custom ads, geo-targeted ads, internal marketing & lead gen promotions
• Cultivate relationships & collaborate with customers, designers, internal marketing, account & sales
teams regarding RFPs, inventory & reporting, troubleshooting, ad specifications, timelines, best practices and determining solutions to improve efficiency and ROI for advertisers including audience & regional
targeting, multivariate testing, effective rich media ad units, and custom ad solutions
• Manage campaign & troubleshooting queues utilizing the Salesforce CRM management platform to ensure
on-time campaign execution and rapid response on creative and/or reporting issues to customer & sales
• Perform quality assurance (QA) testing and approval on all digital ad creative material, adhering to Interactive Advertising Bureau (IAB) and internal ad specification guidelines and website demands
• Educate sales and customers on the technical aspects of our ad specifications & products, including
terminology, functionality and best practices
• Serve as liaison to IT and backend engineers to test and implement new ad unit technologies and assist in network-wide website migrations to new CRM and ad serving platforms
Test, Manager, DFP, Backend, Native, Production, Campaign, Online, Google, Banner, Testing, It, Quality Assurance, Network, Website, Marketing, Sales, QA, ADS, Management, Salesforce, ROI, Websites, Operations, B2B, CRM, Backend, Advertising, Design
2003 - 2005
job
Manager, Gotta Run Running Shop, LLC
unknown.
• Managed deliveries, inventory, and daily sales transactions
• Maintained direct relationships with vendors and tech/sales representatives regarding in-store demos,
promotions, and fill-in orders
• Provided the utmost in customer service and communication while studying the customers running gait and foot shape to determine proper running shoe style and fit. Assisted in apparel and accessory selections
• Created print advertisements for circulation in local newspapers and promotional flyers and coupons for
distribution at local road race expos
• Maintained direct relationships with vendors and tech/sales representatives regarding in-store demos,
promotions, and fill-in orders
• Provided the utmost in customer service and communication while studying the customers running gait and foot shape to determine proper running shoe style and fit. Assisted in apparel and accessory selections
• Created print advertisements for circulation in local newspapers and promotional flyers and coupons for
distribution at local road race expos
Print, Customer service, Sales, Service, Apparel, Manager
My education
School of Integrated Studies George Mason
Bachelors, Advertising
Bachelors, Advertising
Peter's reviews
Peter has not received any reviews on Worksome.
Contact Peter Verasin
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Peter directly in Worksome.
38100+ qualified freelancers
are ready to help you
Tell us what you need help with
and get specific bids from skilled talent in Denmark