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Marketing Strategy, Proposition, Copy and Content, Digital Media and Ecommerce Expert - Big brand experience without the smoke and mirrors or the hefty price tag
Meera Khanna
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I believe in problem solving, in building brands from the ground up and approach everything with a commercial hat on. I’m driven by helping you win the hearts and minds of your consumers, growing your following, helping you to find your authentic brand purpose and getting your product off the shelf. Building brands from scratch excites me as much as turning around a flailing brand and you can expect sleeves rolled up, collaboration all the way.
So, here's how I can help
Brand Foundation...
The strategy bit. Whether you’re a start up, scale up or an established brand at a pivot point, building a robust brand strategy or roadmap, is invaluable; the foundation for growth, creative expression, activation and getting from A to B, whatever that ambition looks like.
Brand Love
The consumer insight bit. Getting to know your consumer; what makes them tick, what they like and don’t like and bringing them into the conversation can be a game changer for brands. This is a deep dive into your consumer’s world and build a strategy to reach, grow and retain.
Brand Builder
The commercial bit. We’re talking route to market in-store, online and expanding the business globally. This includes a review of brand architecture, NPD, revenue by value and volume, distribution and profitability, to grow sales and enhance brand equity.
Brand in a Box
Launch in just two weeks! Turning your idea into a reality can one of the most rewarding parts of the process. This is about working with brands at idea stage who are keen to launch to market asap with a brand strategy, brand identity and a website.
Brand MOT
It’s so common for a brand to get stuck, to lose ground or simply to take the wrong fork in the road. Every brand needs a health check and to re-route from time to time. The MOT looks at what works, what doesn’t and creates a plan to evolve and move forward.
Brand Manager
From building a new website, doubling your following on social media, increasing quality press coverage, to content and campaign creation, this will shape your marketing and communications plan. We work with you to reach your goals.
So, here's how I can help
Brand Foundation...
The strategy bit. Whether you’re a start up, scale up or an established brand at a pivot point, building a robust brand strategy or roadmap, is invaluable; the foundation for growth, creative expression, activation and getting from A to B, whatever that ambition looks like.
Brand Love
The consumer insight bit. Getting to know your consumer; what makes them tick, what they like and don’t like and bringing them into the conversation can be a game changer for brands. This is a deep dive into your consumer’s world and build a strategy to reach, grow and retain.
Brand Builder
The commercial bit. We’re talking route to market in-store, online and expanding the business globally. This includes a review of brand architecture, NPD, revenue by value and volume, distribution and profitability, to grow sales and enhance brand equity.
Brand in a Box
Launch in just two weeks! Turning your idea into a reality can one of the most rewarding parts of the process. This is about working with brands at idea stage who are keen to launch to market asap with a brand strategy, brand identity and a website.
Brand MOT
It’s so common for a brand to get stuck, to lose ground or simply to take the wrong fork in the road. Every brand needs a health check and to re-route from time to time. The MOT looks at what works, what doesn’t and creates a plan to evolve and move forward.
Brand Manager
From building a new website, doubling your following on social media, increasing quality press coverage, to content and campaign creation, this will shape your marketing and communications plan. We work with you to reach your goals.
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
France
(Remote
only)
Germany
(Remote
only)
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
job
Founder and Director
The Nest Club.
-Founded The Nest Club to revolutionize the approach to education and care in the perinatal period. Presented cost benefit analysis to show that better postnatal care could save the NHS over £10m per year.
-Secured partnerships with leading industry experts in obstetrics, midwifery, health and wellness, also working with the RCOG, Healthwatch and charities including The Eve Appeal, Coppafeel and Wellbeing of Women.
-Pitched a first to market concept to senior stakeholders at leading London trust, winning an NHS contract to provide accessibly priced postnatal services at UCLH meeting key priorities of the NHS 10 year plan.
-Successfully managed complex stakeholder relationships achieving high engagement and buy in at each stage, working in partnership with the CEO, strategy team, clinicians, communications and capital investments team.
-Involved in shaping healthcare policy, building connections across political parties, with industry, femtech, professional bodies and charities. Actively involved in various health parliamentary groups.
Created high impact campaigns with WEP UK around 'Sling the Mesh', 'Free Periods' campaigning for free sanitary
products for all girls, 'Protect them. Pay them' demanding PPE and a real living wage for every care worker.
-Secured partnerships with leading industry experts in obstetrics, midwifery, health and wellness, also working with the RCOG, Healthwatch and charities including The Eve Appeal, Coppafeel and Wellbeing of Women.
-Pitched a first to market concept to senior stakeholders at leading London trust, winning an NHS contract to provide accessibly priced postnatal services at UCLH meeting key priorities of the NHS 10 year plan.
-Successfully managed complex stakeholder relationships achieving high engagement and buy in at each stage, working in partnership with the CEO, strategy team, clinicians, communications and capital investments team.
-Involved in shaping healthcare policy, building connections across political parties, with industry, femtech, professional bodies and charities. Actively involved in various health parliamentary groups.
Created high impact campaigns with WEP UK around 'Sling the Mesh', 'Free Periods' campaigning for free sanitary
products for all girls, 'Protect them. Pay them' demanding PPE and a real living wage for every care worker.
Founder, Brand identity, Brand Building, MArketing Strategy, Digital Strategy, Social Media Marketing, Copywriting, Website design, Web content, Business strategy, Business development, Strategic Partnering, Digital Marketing, Google analytics, Wordpress, Squarespace, Instagram Marketing, Investor relations
2017 - 2018
freelance
Co-Founder and Director
NHS Trust x Healthcare Start-up.
-Pitched a first to market concept to senior stakeholders at leading London trust, winning an NHS contract to provide accessibly priced postnatal services at UCLH meeting key priorities of the NHS 10 year plan.
-Successfully managed complex stakeholder relationships achieving high engagement and buy in at each stage, working in partnership with the CEO, strategy team, clinicians, communications and capital investments team.
-Responsible for the customer relationship (Central and NW London Trust), ensuring the team understood key priorities of the Trust and that this insight was integrated into sales strategy.
-Worked with womens' health, digital, facilities and capital investments teams to design in house facility and procure goods and services from furniture, to catering and medical equiptment.
-Successfully managed complex stakeholder relationships achieving high engagement and buy in at each stage, working in partnership with the CEO, strategy team, clinicians, communications and capital investments team.
-Responsible for the customer relationship (Central and NW London Trust), ensuring the team understood key priorities of the Trust and that this insight was integrated into sales strategy.
-Worked with womens' health, digital, facilities and capital investments teams to design in house facility and procure goods and services from furniture, to catering and medical equiptment.
Brand strategy, Brand identity, Core Values and Branding, B2B Marketing, Marketing and sales, Pitching, Preparation for investor meeting, Strategy and business development, Business development, Strategic Partnering, Stakeholder Management, Financial Management, Project Management, Strategic communication, Internal communication
2015 - 2017
job
Global Head of Digital and Consumer Market Insight
Unilever.
-Designed a digital roadmap for the global market (UK, Europe, US, Australia, Asia) including creation of local DTC ecommerce, social media profiles and a system to distribute brand assets, guidelines and marketing plans.
-Responsible for building global P&L bottom up, setting clear targets and KPIs with each team, developing a detailed framework for weekly and monthly analysis and reporting to the wider team and the Unilever board.
-Developed new magento site, using best practice SEO framework, website conversion optimisation, dynamic homepage and product feeds and live stock control, increasing conversion rate from 4% to 6% in year 1.
-Enhanced CRM programme based on 360 insight (online, retail, social, consumer panel), including points, subscription, recycling and personalisation. Repeat customers increased by 25% and AOV from £55 to £65 in 2017.
-Developed acquisition strategy including PPC, YouTube TrueView, display retargeting and affiliate activity for key launches across the year, exceeding acquisition targets by £700K and driving 35% higher ROI than forecast.
-Conceptualised and executed social media strategy and content plan including blogger outreach programme, organically growing channels; Instagram to 120k, Twitter to 20k followers and Facebook to 30K likes in two years.
-Responsible for building global P&L bottom up, setting clear targets and KPIs with each team, developing a detailed framework for weekly and monthly analysis and reporting to the wider team and the Unilever board.
-Developed new magento site, using best practice SEO framework, website conversion optimisation, dynamic homepage and product feeds and live stock control, increasing conversion rate from 4% to 6% in year 1.
-Enhanced CRM programme based on 360 insight (online, retail, social, consumer panel), including points, subscription, recycling and personalisation. Repeat customers increased by 25% and AOV from £55 to £65 in 2017.
-Developed acquisition strategy including PPC, YouTube TrueView, display retargeting and affiliate activity for key launches across the year, exceeding acquisition targets by £700K and driving 35% higher ROI than forecast.
-Conceptualised and executed social media strategy and content plan including blogger outreach programme, organically growing channels; Instagram to 120k, Twitter to 20k followers and Facebook to 30K likes in two years.
Digital Strategy, Digital Marketing, Ecommerce, CRM strategy, Growth strategy, Consumer behaviour, Online customer service, Brand identity, Core Values and Branding, Brand Building, Social Media, Social media copywriting, Content marketing, Creative Strategy, Influencer marketing
2008 - 2015
job
Head of Marketing and Communications
REN Skincare.
-Worked with founders on brand and commercial strategy, new product development, international distribution and company infrastructure leading to expansion from small UK base to 50+ countries and sale to Unilever.
-Responsible for recruiting, developing and managing the digital and marketing and communications teams, FTE 12 across ecommerce, acquisition, crm, social media, design and content, PR, NPD and consumer insight.
Defined and executed marketing strategy, 360 marketing plans and high ROI innovative, multi channel content for global distribution, both DTC and working with retailers such as Sephora, Selfridges, John Lewis and M&S.
-Led rebrand to enhance brand and amplify voice with proposition around 'clean to skin. clean to planet' and mission to become zero waste by 2021. Brand net promoter score increased by 15 points in the first 12 months.
-Managed the new product development pipeline. Completed successful portfolio restructure creating well defined 'hero' ranges and discontinuation of unprofitable lines, leading to 12% increase in profitability in first year.
-Developed limited edition products and collaborations to add newness and build brand equity including partnerships with brands such as Liberty, De Gourney, British Airways, Ipsy, Red, Great Ormond Street and Plume.
-Created consumer insight function including a 'super user' panel to accumulate richer data from consumers in store and online, utilising it effectively to inform NPD, brand messaging, campaigns and communications.
-Created a disruptive 18+ viral campaign around challenging the norms of beauty advertising. Achieved maximum impact with minimal budget; 40 articles, including broadsheet press and over 1 million YouTube views.
-Co-Created a campaign with Rankin based on a proposition around being 'happy in your skin' with streetcast, unretouched models. Achieved 50% uplift in sales of radiance range in the 3 months post campaign launch.
-Responsible for recruiting, developing and managing the digital and marketing and communications teams, FTE 12 across ecommerce, acquisition, crm, social media, design and content, PR, NPD and consumer insight.
Defined and executed marketing strategy, 360 marketing plans and high ROI innovative, multi channel content for global distribution, both DTC and working with retailers such as Sephora, Selfridges, John Lewis and M&S.
-Led rebrand to enhance brand and amplify voice with proposition around 'clean to skin. clean to planet' and mission to become zero waste by 2021. Brand net promoter score increased by 15 points in the first 12 months.
-Managed the new product development pipeline. Completed successful portfolio restructure creating well defined 'hero' ranges and discontinuation of unprofitable lines, leading to 12% increase in profitability in first year.
-Developed limited edition products and collaborations to add newness and build brand equity including partnerships with brands such as Liberty, De Gourney, British Airways, Ipsy, Red, Great Ormond Street and Plume.
-Created consumer insight function including a 'super user' panel to accumulate richer data from consumers in store and online, utilising it effectively to inform NPD, brand messaging, campaigns and communications.
-Created a disruptive 18+ viral campaign around challenging the norms of beauty advertising. Achieved maximum impact with minimal budget; 40 articles, including broadsheet press and over 1 million YouTube views.
-Co-Created a campaign with Rankin based on a proposition around being 'happy in your skin' with streetcast, unretouched models. Achieved 50% uplift in sales of radiance range in the 3 months post campaign launch.
Marketing, Communication strategy, Press and PR, Retail Strategy, Advertising, Branding, Brand activation, Creative direction, Copywriting, Social media copywriting, Ecommerce, Social media strategies, Digital design, Digital advertising, Commercial Excellence
2005 - 2008
job
National Account Manager
L'Oreal - Lancome.
-Managed key accounts with P&L over £60 million working with national and regional stakeholders including retailers, marketeers and agencies, creating strategy for successful sell through of 52 product launches per annum.
-Responsible for setting and achieving ambitious growth targets, managing a field sales team of 18 across the UK.
-Successfully planned and executed 'step up' strategy to increase revenue by 20% outside of GWP periods.
-Launched the first 'shop in shop' for Lancome on a third party website, ensuring on-brand with marketing plan to achieve incremental growth for the brand. It became the most successful door by revenue at the end of year one.
-Successfully presented business case to John Lewis, Selfridges and Fenwick to move to a cooperative joint funded advertising model to promote key launches, which resulted in savings of over £1 million annually for the brand.
-Responsible for setting and achieving ambitious growth targets, managing a field sales team of 18 across the UK.
-Successfully planned and executed 'step up' strategy to increase revenue by 20% outside of GWP periods.
-Launched the first 'shop in shop' for Lancome on a third party website, ensuring on-brand with marketing plan to achieve incremental growth for the brand. It became the most successful door by revenue at the end of year one.
-Successfully presented business case to John Lewis, Selfridges and Fenwick to move to a cooperative joint funded advertising model to promote key launches, which resulted in savings of over £1 million annually for the brand.
Business strategy, B2B Sales, B2c sales, Sales development, Marketing, Project Management, Retail Strategy, Product Management, Presentation Design, Profit maximization, Growth strategy, Team Leadership, Team development, Financial planning, Financial Management, Product launch
2002 - 2005
job
Account Director
BBC.
-Led high-profile integrated campaigns across the BBC, including BBC Sport, BBC Learning, BBC Digital (bbc.co.uk and BBCi etc) Children in Need, Comic Relief, CBBC, Cbeebies, BBC One, TV Licensing, BBC Three and Four.
-Responsible for the strategy and execution of complex, politically sensitive campaigns, managing key stakeholders including editorial, marketing, creative, production, finance, advertising, digital and media agencies.
-Created an interactive game to launch and promote BBC Bitesize digital revision tool working closely with the BBC Learning and Development team, positioning it as the leading revision aid in the UK at that time.
-Delivered the bbc.co.uk award winning rebrand, updating identity of the previous 10 years. Engaged BBC press and stakeholder relations teams to exploit earned media opportunity, achieving £4m advertising equivalent value
-Responsible for the strategy and execution of complex, politically sensitive campaigns, managing key stakeholders including editorial, marketing, creative, production, finance, advertising, digital and media agencies.
-Created an interactive game to launch and promote BBC Bitesize digital revision tool working closely with the BBC Learning and Development team, positioning it as the leading revision aid in the UK at that time.
-Delivered the bbc.co.uk award winning rebrand, updating identity of the previous 10 years. Engaged BBC press and stakeholder relations teams to exploit earned media opportunity, achieving £4m advertising equivalent value
Advertising, Marketing, Tv-commercial, Print design, Digital Marketing, Press and PR, Public sector, Broadcasting, Brand planning, Account management, Consumer behaviour, Audience Analysis
1999 - 2002
job
Senior Account Manager
Publicis Groupe.
-Managed global accounts including COI, United biscuits, L’Oréal and Hewlett Packard, which involved planning, producing and delivering through the line campaigns, measuring impact and full budget reconciliation.
-Part of the pitch team winning the Territorial Army account. Worked with planning on the strategic development and creation of a proposition to drive recruitment around the adventure and challenge of joining the TA.
-Co-wrote the strategic repositioning for Ambre Solaire and led production of the worldwide ‘No-one makes the sun safer’ campaign including local adaptation, leading to a sales uplift of 25% in the first year and ROI of 400%.
-Part of the team responsible for the evolution of the iconic ‘P...P...P...Pick up a penguin and award winning Jaffa Cakes 'Full moon, Half Moon' campaigns.
-Part of the pitch team winning the Territorial Army account. Worked with planning on the strategic development and creation of a proposition to drive recruitment around the adventure and challenge of joining the TA.
-Co-wrote the strategic repositioning for Ambre Solaire and led production of the worldwide ‘No-one makes the sun safer’ campaign including local adaptation, leading to a sales uplift of 25% in the first year and ROI of 400%.
-Part of the team responsible for the evolution of the iconic ‘P...P...P...Pick up a penguin and award winning Jaffa Cakes 'Full moon, Half Moon' campaigns.
Advertising, Project Management, Business development, Account management, Budgeting, Media planning, Campaign development, Data Analysis, FMCG, Pitching, Presenting, Marketing and sales, Market research, Consumer behaviour
1998 - 1999
job
Account Executive
Saatchi and Saatchi.
Content, Design, Advertising
My education
University of Leeds
Masters, Human Resource Management
Masters, Human Resource Management
University of Leeds
Bachelors, Economics
Bachelors, Economics
Merchant Taylors School
Secondary, Economics
Secondary, Economics
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