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Excellent Marketing & Comms experience, great copywriter
Peter Allen
,
Leicester, United Kingdom
Experience
Other titles
Skills
I'm offering
Dynamic mature Marcomms professional with over 30 years' experience in everything from strategy creation to tweet writing. I love to help people get their message across effectively and produce a positive result for clients. I am an excellent copywriter - from annual reviews to blogs and leaflets; I am a creative problem solver if you're struggling with your strategy. I've worked in higher education, further education, charity, advertising agency and utilities yes utilities. Great with deadlines and easy to work with.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - 2020
job
Future Networks Communications Manager
Cadent Gas.
Key responsibilities: provide communications and marketing support to a range of Green Gas projects dealing with domestic hydrogen, industrial hydrogen and hydrogen for heavy transport.
Key achievements: created and delivered marketing plans for each project which included organising webinars to 120 key stakeholders, writing blogs and press releases, overseeing the production of reports, maintaining websites, developing social media presence and identifying opportunities to build networks and raise the profile of the projects.
Key achievements: created and delivered marketing plans for each project which included organising webinars to 120 key stakeholders, writing blogs and press releases, overseeing the production of reports, maintaining websites, developing social media presence and identifying opportunities to build networks and raise the profile of the projects.
Marketing, Social Media, Writing, Websites, Blogs, Support, Production, Social, Manager
2016 - 2018
job
Director of Marketing and Communications
WCG (Warwickshire College Group).
Key responsibilities:
Review marketing team structure and strategy to improve return on investment; Restructure and motivate a disenfranchised team
Key achievements:
- Introduced comprehensive marketing and communications calendars for each market to support proactive working, manage workload and increase transparency
- Created sustained campaign to boost Animal Management student numbers at Pershore College - recruited enough to create two full cohorts (80 students) compared to 5 the previous year
- Created integrated digital/traditional/media relations Open Event campaigns for each College, boosting attendance by 25%
- Restructured team to provide two extra PR/Comms staff to build profile on social media and in traditional media.
- Created new model for apprenticeship/B2B events, media and communications securing industry stakeholder involvement to address skills shortages.
- Successfully rebuilt relationships between Marketing team and academic clients, creating a partnership approach where Marketing is more integrated overall
Review marketing team structure and strategy to improve return on investment; Restructure and motivate a disenfranchised team
Key achievements:
- Introduced comprehensive marketing and communications calendars for each market to support proactive working, manage workload and increase transparency
- Created sustained campaign to boost Animal Management student numbers at Pershore College - recruited enough to create two full cohorts (80 students) compared to 5 the previous year
- Created integrated digital/traditional/media relations Open Event campaigns for each College, boosting attendance by 25%
- Restructured team to provide two extra PR/Comms staff to build profile on social media and in traditional media.
- Created new model for apprenticeship/B2B events, media and communications securing industry stakeholder involvement to address skills shortages.
- Successfully rebuilt relationships between Marketing team and academic clients, creating a partnership approach where Marketing is more integrated overall
Marketing, Social Media, B2B, Event, Management, Pr, Support, Campaign, Social
2015 - 2016
temp
Interim Associate Director of Student Recruitment and Marketing
University of East London.
Key responsibilities:
Supporting the Director with a range of projects including:
- Creating evidence-based marketing strategies and plans for each Academic School
- Introducing use of data and planning, integrating outreach activity, mature student marketing, piloting outdoor advertising to reach local market
- reviewing and refocusing current strategy and approaches to deliver better ROI
Key achievements:
- Using data analysis we were able to recruit 250 Access students for less than £1,000
- First London Underground/DLR campaign delivered 42% increase in applications
- Generated a £100,000 saving by sourcing specialist outdoor media supplier
Supporting the Director with a range of projects including:
- Creating evidence-based marketing strategies and plans for each Academic School
- Introducing use of data and planning, integrating outreach activity, mature student marketing, piloting outdoor advertising to reach local market
- reviewing and refocusing current strategy and approaches to deliver better ROI
Key achievements:
- Using data analysis we were able to recruit 250 Access students for less than £1,000
- First London Underground/DLR campaign delivered 42% increase in applications
- Generated a £100,000 saving by sourcing specialist outdoor media supplier
Marketing, Data Analysis, Advertising, ROI, Recruitment, Sourcing, Less, Outdoor media, Campaign, Interim
2015 - 2015
job
Interim Marketing Manager, St Mungo's Broadway
unknown.
Key responsibilities:
Introducing marketing communications-orientated culture, integrating diverse teams around a shared approach, introducing a new brand, scoping a new website, overhauling corporate publications, improving social media profile at this Homeless Charity in London.
Introducing marketing communications-orientated culture, integrating diverse teams around a shared approach, introducing a new brand, scoping a new website, overhauling corporate publications, improving social media profile at this Homeless Charity in London.
Marketing, Social Media, Website, Interim, Social, Manager
2014 - 2015
job
Interim Director of Marketing
Bucks New University.
Key responsibilities:
Manage team including Marketing, WP and Education Liaison, Admissions and Student Recruitment, Events, Publications, Digital and Social Media
Review team capabilities and structure ahead of permanent Director's arrival
Audit all aspects of Marketing operations and improve (consulting with incoming Director)
Manage team including Marketing, WP and Education Liaison, Admissions and Student Recruitment, Events, Publications, Digital and Social Media
Review team capabilities and structure ahead of permanent Director's arrival
Audit all aspects of Marketing operations and improve (consulting with incoming Director)
Marketing, Social Media, Operations, Audit, Consulting, Recruitment, Audit, Interim, Social, WP
2014 - 2014
temp
Interim Head of Marketing and Student Recruitment
Cambridge TV School.
Marketing, Recruitment, Interim
2005 - 2013
job
Director of Marketing
University of Derby.
Marketing
2001 - 2005
job
Client Services Director / Agency Director
Euro RSCG Riley Nottingham.
My education
2010
-
2016
University of Leicester
Postgraduate Diploma with Merit, Business
Postgraduate Diploma with Merit, Business
2000
-
2002
Chartered Institute of Marketing
CIM Postgraduate Diploma, Marketing
CIM Postgraduate Diploma, Marketing
1993
-
1995
Henley Management College
Diploma in Management Studies, Management
Diploma in Management Studies, Management
1984
-
1987
London University
Bachelors, English
Bachelors, English
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