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Senior
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0
jobs
Marketing professional with over 16 years of multi-industry, full-mix B2C and B2B experience
Andrew Smith
,
Windsor, United Kingdom
Experience
Other titles
Skills
I'm offering
Passionate about ensuring the customer journey from discovery through to conversion, and subsequently advocacy, is driving the most profitable and efficient return on investment. This comprises using data and insights to fully understand my audiences and ensuring that every touchpoint (digital or traditional) on their journey is set up to seamlessly move them forward. Experienced in leading projects and activities across all marketing channels.
Markets
United Kingdom
Industries
Language
English
Fluently
Spanish
Good
French
Good
Ready for
Larger project
Full time contractor
Available
My experience
2018 - 2020
job
Senior Marketing Business Partner
NANDO'S.
A senior role working with leadership, restaurant teams and key stakeholders to define a strategic marketing direction for over 100 restaurants in the South region, with accompanying communications and tactical marketing activities to drive revenue, increase brand love and promote local engagement. In this role I have also developed training programmes to support the upskilling of restaurant in the areas of digital marketing and the customer journey, both rolled out nationally.
I have also supported our Grocery and retail division on a number of key marketing projects including the successful launch of new products into the restaurant estate, and a number of key promotions with major national retail partners. In 2020, I supported our national delivery proposition launch with Deliveroo on both co-branded marketing activities and leading a project focusing on the online customer journey.
I have also supported our Grocery and retail division on a number of key marketing projects including the successful launch of new products into the restaurant estate, and a number of key promotions with major national retail partners. In 2020, I supported our national delivery proposition launch with Deliveroo on both co-branded marketing activities and leading a project focusing on the online customer journey.
Digital Marketing, Marketing, Retail, Training, Leadership, Strategic Marketing, Support, Business Partner, Direction, Online
2017 - 2018
job
Marketing Communications Manager
SHERWIN WILLIAMS (RONSEAL).
A short term, senior contract to define and implement the 2018 ATL marketing and communications strategy for the Ronseal brand. Involving the creation of a mixed media campaign (TV, VOD, social media, digital and online) to increase brand awareness and incremental sales ahead of the key Easter and Summer sales periods. The full campaign was defined, presented to multiple stakeholders and implemented within an 8-week period.
Marketing, Social Media, Sales, TV, Campaign, Online, Social, That you, Manager
2016 - 2017
job
Marketing Manager
MERCEDES-BENZ WORLD.
A senior contract role responsible for establishing, maintaining and developing an overall marketing and communications strategy for all business areas of Mercedes-Benz World, that fully integrated into the Mercedes-Benz UK Central Marketing strategy and infrastructure. Using the full marketing mix to drive revenue from events and conferencing, Mercedes-Benz driving experiences and leisure guests. Managing the marketing team and number of external agencies across all areas of marketing and communications, CRM and commercial partnerships, with a key focus on return on investment. In this role I delivered a 5% increase on sales target for 2017H1, despite a 58% YOY reduction in marketing budget.
Marketing, MArketing Strategy, CRM, Budget, Sales, Infrastructure, Manager
2015 - 2016
job
Regional Marketing Manager EMEAI
UNITED AIRLINES.
A senior contract role with responsibility of developing and managing a regional marketing strategy to achieve United's commercial objectives initially in the United Kingdom and Ireland. This was subsequently increased to include the MEAI regions. Leading a team of three in the delivery of ATL and BTL activities aimed at both B2C and B2B audiences in order to build awareness of United throughout the regions. The key focus of this position was to increase revenues from the corporate and high yield traveler sectors through innovative and engaging, full-mix marketing techniques including CRM, partnerships, out of home and experiential advertising, exhibitions, advertising, online and social media. All campaigns were aimed at driving bookings through our own website so understanding sales funnel flow and the online customer journey was key to our success. This role also involved the creation and development of the Big Metal Bird, online content series with an aim to drive brand love and engagement which ended up being 13 initial episodes gaining over 5 million organic views globally.
Marketing, Social Media, Advertising, MArketing Strategy, CRM, B2B, B2C, Sales, Website, Content, Development, Online, Social, That you, Manager, UP
2014 - 2015
job
Marketing and Brand Manager
KELLY'S STORAGE.
A senior contract role across both B2B and B2C marketing with a specific remit to put in place marketing strategies and activity to drive future business growth; essentially building a marketing department from the ground up. This included a complete rebranding project with new B2C website, alongside sourcing and vetting external suppliers to provide long-term support in creative design, PPC and SEO management and print. This role also involved the creation of the company's first social media strategy including channel launch and the implementation of content calendars, style and tone of voice guidelines and asset creation.
Sourcing, UP, Manager, Brand manager, Social, Support, Growth, Implementation, Content, Website, Marketing, Management, Print, B2c marketing, PPC, B2C, B2B, Seo, Design, Social Media
2014 - 2014
job
Global Brand and Marketing Manager
ROYAL INSTITUTE OF BRITISH ARCHITECTS.
A short term, senior contract position managing a creative team in the delivery of B2C and B2B marketing strategy to support the four-year corporate strategy. This contract involved leading the marketing team in planning and delivering activity across RIBA Global markets, including full creative control over collateral and digital asset creation. Key projects included delivering the 2015 membership renewals project on time and in budget with rebranded collateral, messaging and supporting online presence. I also managed the final stages of creation, sign off and launch of architecture.com, a £500k investment.
Marketing, MArketing Strategy, B2B, Budget, B2B Marketing, B2C, Architecture, Support, Online, Manager
2013 - 2014
job
Marketing Specialist
HASTINGS DEERING.
A full-mix marketing contract managing a number of business-critical projects for stakeholders across the company. Creating and implementing a full-mix marketing strategy to promote Hastings Deering's products and services through 23 dealerships based across Australia, Papua New Guinea and the Solomon Islands. Also encompassing an employer branding project, which resulted in a record number of applications for the 2014 apprenticeship programme, this role required the development of creative design skills with all photography and design work completed in-house using the full Adobe Suite.
Marketing, Design, Branding, MArketing Strategy, Photography, Adobe Suite, Employer branding, Adobe, Development
2012 - 2013
job
Marketing and Communications Lead
COLES, Melbourne.
July 2012 to January 2013
A senior contract role to design and implement an internal culture change across 750 stores through the use of targeted marketing and communications materials and events. The culmination was a 6-month internal communications project, successfully delivered to 100,000 employees across the country.
CAREER BREAK - Time spent traveling and working abroad
A senior contract role to design and implement an internal culture change across 750 stores through the use of targeted marketing and communications materials and events. The culmination was a 6-month internal communications project, successfully delivered to 100,000 employees across the country.
CAREER BREAK - Time spent traveling and working abroad
Marketing, Design
2009 - 2011
job
Head of Global Marketing
Royal Caribbean Cruises and Emirates.
September 2009 to September 2011
A senior role responsible for the implementation and management of all offline and online, full-mix marketing strategy for a global market leader in the luxury travel industry. The role covered B2B and B2C activity across all markets but predominantly Europe and the USA, and marketing activity was focused around corporate travel departments and leisure travelers. This role involved engineering the company's successful move into the competitive B2C ground transportation industry through the development and management of key strategic and co-branded partnerships with companies including Virgin Atlantic, Royal Caribbean Cruises and Emirates.
HANSON, Bedford - The leading supplier of heavy building materials to the UK construction industry
A senior role responsible for the implementation and management of all offline and online, full-mix marketing strategy for a global market leader in the luxury travel industry. The role covered B2B and B2C activity across all markets but predominantly Europe and the USA, and marketing activity was focused around corporate travel departments and leisure travelers. This role involved engineering the company's successful move into the competitive B2C ground transportation industry through the development and management of key strategic and co-branded partnerships with companies including Virgin Atlantic, Royal Caribbean Cruises and Emirates.
HANSON, Bedford - The leading supplier of heavy building materials to the UK construction industry
Marketing, MArketing Strategy, B2B, B2C, Management, Engineering, Implementation, Global Marketing, Development, Online, USA
2007 - 2009
job
Category Marketing Manager
unknown.
A role combining all aspects of national B2B marketing activity for two key product categories, aimed at trade resellers, architects, property developers and the end user. This included managing the life cycles and marketing activity for 20 key products across two categories, working closely with the sales team to devise targeted and profitable strategies. I also managed a complete corporate rebrand project following a merger with Heidelberg Cement.
Marketing, B2B, B2B Marketing, Sales, Manager
2005 - 2007
job
Marketing Executive
HOWDENS JOINERY.
A role combining all aspects of B2C and B2B marketing activity for a market leader in the kitchen, bedroom and bathroom manufacturing industry.
Marketing, B2B, B2B Marketing, B2C
My education
ASTON UNIVERSITY
BSc, Managerial & Administrative Studies
BSc, Managerial & Administrative Studies
ROYAL GRAMMAR SCHOOL
Secondary, French
Secondary, French
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