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Senior Brand Strategist
Will Railton
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I have roughly 8 years experience in brand strategy. My strengths are in brand positioning, portfolio architecture, creative ideation and copy. I have experience in multiple channels from design to digital.
Notable clients:
P&G: L'Oreal
Google
Diageo
Friesland Campina
Arla
Vodafone
Notable clients:
P&G: L'Oreal
Diageo
Friesland Campina
Arla
Vodafone
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Italian
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - 2019
job
Senior Brand and Creative Strategist
Design Bridge Asia.
Projects: research, ideation, brand and comms strategy, copywriting.
• Friesland Campina. Infant nutrition in Indonesia and Vietnam.
• Friesland Campina. Understanding the benefits of protein. SE Asia.
• Durex. Safe sex and relationships. Global branding and Portfolio architecture.
• Alt Meat Co. Rebrand, packaging design, portfolio architecture. New Zealand, UK and Australia.
• Nestle. Single-use plastics future strategy. Philippines.
• JTI. Cigarette smokers and attitudes to smoking. Bangladesh.
• Diageo. Windsor Brand packaging. Qualitative research. S. Korea.
• Diageo. McDowell's Rebrand. India.
• Dettol. Attitudes to hand washing and cleaning rituals. India and Saudi Arabia.
• Friesland Campina. Infant nutrition in Indonesia and Vietnam.
• Friesland Campina. Understanding the benefits of protein. SE Asia.
• Durex. Safe sex and relationships. Global branding and Portfolio architecture.
• Alt Meat Co. Rebrand, packaging design, portfolio architecture. New Zealand, UK and Australia.
• Nestle. Single-use plastics future strategy. Philippines.
• JTI. Cigarette smokers and attitudes to smoking. Bangladesh.
• Diageo. Windsor Brand packaging. Qualitative research. S. Korea.
• Diageo. McDowell's Rebrand. India.
• Dettol. Attitudes to hand washing and cleaning rituals. India and Saudi Arabia.
Design, Copywriting, Branding, Research, Packaging, Qualitative research, Architecture, Safe, Protein, Asia
2016 - 2017
temp
Lead Brand and Digital Strategist
Toaster/Google.
Projects: Google projects. Digital campaigns.
• Asia project for Women Will. Initiative by Google aligned to International Women's Day. Japan, India and Indonesia.
• Go Global digital acceleration messaging. Singapore.
• Android Pay go-to-market strategy. Singapore.
• Google Play social campaigns. India.
• YouTube FanFest branding. Singapore.
• Asia project for Women Will. Initiative by Google aligned to International Women's Day. Japan, India and Indonesia.
• Go Global digital acceleration messaging. Singapore.
• Android Pay go-to-market strategy. Singapore.
• Google Play social campaigns. India.
• YouTube FanFest branding. Singapore.
Branding, Android, Youtube, International, Google, Social, Go, Asia
2016 - 2016
job
Senior Digital Strategist
Dog Digital.
Projects: Social strategy, digital acceleration, campaign planning.
• Tourism New Zealand. Cultural sensitivity and copywriting for Indonesian market.
• Starhub Social media strategy. Youth and SIM messaging. Singapore.
WARC Asia Strategy Award.
• Tourism New Zealand. Cultural sensitivity and copywriting for Indonesian market.
• Starhub Social media strategy. Youth and SIM messaging. Singapore.
WARC Asia Strategy Award.
Social Media, Copywriting, Campaign, Social, Asia
2014 - 2016
job
Senior Planner
Holler /Leo Burnett Group.
August 2014-April 2016 (1 year and 9 months)
Projects: Social amplification, ideation.
• Minute Maid. Global relaunch and sustainability / fair trade promise. Kenya, Brazil and China.
• P&G. Brand campaigns. UK.
• Red Bull. Social amplification. UK.
• Now TV. Social amplification. Digital campaigns. UK.
• Arla. Social and Digital partner. Protein and Skyr launch. UK.
Projects: Social amplification, ideation.
• Minute Maid. Global relaunch and sustainability / fair trade promise. Kenya, Brazil and China.
• P&G. Brand campaigns. UK.
• Red Bull. Social amplification. UK.
• Now TV. Social amplification. Digital campaigns. UK.
• Arla. Social and Digital partner. Protein and Skyr launch. UK.
Sustainability, TV, China, Social, Protein
2010 - 2014
job
Planner-Senior Planner (Integrated)
Haygarth/RAPP Group.
Projects: Digital and social campaigns, integrated planning, omni-channel strategy.
• Organic UK. Strategy, EU business planning, campaign, social amplification. UK.
• L'Oreal. Social media comms and messaging. UK.
• P&G. Movember partnership. Multi brand campaigns. UK.
APG award 2011 and Admap selected essay 2012.
• Organic UK. Strategy, EU business planning, campaign, social amplification. UK.
• L'Oreal. Social media comms and messaging. UK.
• P&G. Movember partnership. Multi brand campaigns. UK.
APG award 2011 and Admap selected essay 2012.
Social Media, Campaign, Social
2008 - 2010
job
Digital Account Manager - Digital Planner
Grand Union.
Projects: ecommerce, digital editorial, social media.
• Boots and Waitrose. Web development and online campaigns.
• Boots and Waitrose. Web development and online campaigns.
Social Media, Ecommerce, Account Manager, Development, Web, Online, Social, Manager
2007 - 2008
internship
Graduate Internship
Publicis.
(1 year)
• UBS and Cadbury
• UBS and Cadbury
Internship
2006 - 2007
job
Researcher
Partizan Productions.
(6 months)
Researcher
My education
2019
-
2020
SOAS University
MSc, Environment
MSc, Environment
2003
-
2006
University of Leeds
Bachelors, History
Bachelors, History
1997
-
2002
Dulwich College
Secondary, History A Italian C Geography
Secondary, History A Italian C Geography
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