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jobs
Copywriting with personality
Kirsty Wood
,
Whitley Bay, United Kingdom
Experience
Other titles
Skills
I'm offering
Can your customers hear you? With a Copywriting diploma, a 2:1 BA Hons degree in English Language and the Media, and a portfolio of published work – I can help your business speak up. Working alongside you to understand your needs, I produce informative and engaging copy, giving your company a voice with the right personality. Services include, but are not limited to:
• Website content
• Landing pages
• Social media
• Direct mail
• Press releases
• Articles
• Blog posts
• Travel posts
• Music reviews
For a professional writing service that communicates with your audience, and encourages them to act – contact me to discuss your project further.
• Website content
• Landing pages
• Social media
• Direct mail
• Press releases
• Articles
• Blog posts
• Travel posts
• Music reviews
For a professional writing service that communicates with your audience, and encourages them to act – contact me to discuss your project further.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Available
My experience
2015 - ?
freelance
Freelance Copywriter
www.kirstywood.co.uk.
I also work as a freelance copywriter. As a freelancer, I am presented with writing copy on a variety of topics and so it is essential I put myself in the place of the targeted reader. To do this, I hold a creative brief with all
my clients to get a detailed profile of their customers so I know exactly who will be reading the copy. During
this meeting, I also determine a hierarchy of information to ensure the most important points are communicated
first. These initial meetings are also used to identify the tone the client wants to portray and the medium on which the copy will be displayed. I will then adapt my writing style accordingly.
my clients to get a detailed profile of their customers so I know exactly who will be reading the copy. During
this meeting, I also determine a hierarchy of information to ensure the most important points are communicated
first. These initial meetings are also used to identify the tone the client wants to portray and the medium on which the copy will be displayed. I will then adapt my writing style accordingly.
Writing, Copywriter, It
2018 - 2020
job
In-house Copywriter
Artisan Travel Company.
I worked with the Artisan Travel company as their in-house copywriter, producing a range of content for their
three travel brands (The Aurora Zone, Activities Abroad and Artisan Travel). This included updates to web copy such as landing pages and new holidays, regular social media posts across different channels and monthly blog
posts.
three travel brands (The Aurora Zone, Activities Abroad and Artisan Travel). This included updates to web copy such as landing pages and new holidays, regular social media posts across different channels and monthly blog
posts.
Social Media, Copywriter, Content, Blog, Landing pages, Web, Social
2017 - 2018
job
Web Content and Social Media Writer
Northumberland County Council.
I worked with Northumberland County Council producing web and social media content on many different
campaigns. One of the largest projects I was involved with was the Tour of Britain event where I produced
content and engaged with their audience in order to market the event and communicate with the public
effectively. The campaign had an extremely positive response and received international praise, as well as effectively growing the channels' audience. I was also involved with the rebrand and relaunch of the Produced in Northumberland scheme. I worked alongside web developers to construct a user-friendly design that appealed
to different target audiences. I was responsible for producing the website content for these customers. The
relaunch saw an increase in website traffic and different businesses requesting to join the scheme.
campaigns. One of the largest projects I was involved with was the Tour of Britain event where I produced
content and engaged with their audience in order to market the event and communicate with the public
effectively. The campaign had an extremely positive response and received international praise, as well as effectively growing the channels' audience. I was also involved with the rebrand and relaunch of the Produced in Northumberland scheme. I worked alongside web developers to construct a user-friendly design that appealed
to different target audiences. I was responsible for producing the website content for these customers. The
relaunch saw an increase in website traffic and different businesses requesting to join the scheme.
Social Media, Design, Web content, Event, Website, Content, International, Web, Campaign, Social
2014 - 2017
job
Communications Assistant/Copywriter
ESM.
I was employed in 2014 to significantly overhaul ESM Power's website; with responsibilities of aesthetic design and content creation. I then continued to keep this content up to date before working again with the company on
a new website design.
a new website design.
Design, Content creation, Copywriter, Website, Content, Power, UP
2016 - 2016
job
Website Copywriter
Active Northumberland.
I was involved with the relaunch of Active Northumberland's website from the initial research phase to the final
tweaks post-launch. I was responsible for conducting all of the research and holding creative briefs with the staff. I then used this research and worked alongside developers and website officers to produce a new
user-friendly website design that suited the needs of both staff and customers.
This new design required a large volume of fresh content and I worked as part of a two-person team to write,
edit and proof all pages. I then worked with the CMS to finalise all pages before launch. Post-launch, I worked with the Marketing Team to analyse user feedback which led to tweaking both content and design to address any
issues.
Page 1of 3
tweaks post-launch. I was responsible for conducting all of the research and holding creative briefs with the staff. I then used this research and worked alongside developers and website officers to produce a new
user-friendly website design that suited the needs of both staff and customers.
This new design required a large volume of fresh content and I worked as part of a two-person team to write,
edit and proof all pages. I then worked with the CMS to finalise all pages before launch. Post-launch, I worked with the Marketing Team to analyse user feedback which led to tweaking both content and design to address any
issues.
Page 1of 3
Marketing, Design, CMS, Research, Copywriter, Website, Content, LED
2014 - 2014
job
Music Journalist
Kerrang.
editorial work experience
I completed a week's work placement at Kerrang! magazine in London. This experience gave me an insight into the journalism industry and the functions of a weekly magazine.
Page 2of 3
Music Journalist Tonedeaf.com.au and The Push.com.au
I was involved with an Australian website which enabled me to expand my music journalism experience and I
worked with a non-profit youth music organisation called The Push.
I completed a week's work placement at Kerrang! magazine in London. This experience gave me an insight into the journalism industry and the functions of a weekly magazine.
Page 2of 3
Music Journalist Tonedeaf.com.au and The Push.com.au
I was involved with an Australian website which enabled me to expand my music journalism experience and I
worked with a non-profit youth music organisation called The Push.
Journalist, Website, Music, Organization, ME
2013 - 2013
job
Waitress/Barista
Eclectic Taste Café.
During my working holiday in Australia, I secured employment at a popular cafe. The business was based on
returning 'local' customers, so establishing and maintaining friendly relationships were a key role of the job.
returning 'local' customers, so establishing and maintaining friendly relationships were a key role of the job.
2011 - 2012
job
Shift Supervisor - Ember Steak House Server
Mountain Park Lodges.
The Chateau
Initially hired as a server, I was promoted to shift supervisor before the busy summer months ensued. This
position gave me more responsibility and authority over other staff members.
Initially hired as a server, I was promoted to shift supervisor before the busy summer months ensued. This
position gave me more responsibility and authority over other staff members.
Server, ME
My education
2008
-
2011
Lancaster University
Bachelors, English Language and Media
Bachelors, English Language and Media
2006
-
2008
John Leggott College
Secondary, English Combined
Secondary, English Combined
2001
-
2006
South Leys School
Secondary, Sociology
Secondary, Sociology
Blackford Center
Unspecified, N/a
Unspecified, N/a
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