Suzanne Ross , Aarhus, Denmark

Hello! I'm Suzi. I'm a Senior UX Researcher at LEGO. I specialise in UX research, particularly in how users interact with digital and physical interfaces including web, app and hardware. At LEGO I lead UX research on educational robotics products including app, web and hardware; delivering high impact insights to inform business strategy.

I can help you conduct research into user needs to inform your product development, validate existing design work, or lay the groundwork for a redesign your app or website. I can deliver user personas, journey mapping, usability testing, surveys, A/B testing and just about any method you can think of.

As an expert in human behaviour, I can uncover not just "what" your users do but also "why" they do it. This gives the strongest foundation for subsequent design work and product strategy.

I can create a research plan tailor-made for your business, and will take charge of the research project end-to-end.

No matter your research or testing need, I have all the tools and methods to suit any problem - including usability testing, competitive benchmarking, competitor analysis, user interviews, participatory design, field studies, diary studies, card sorting, tree testing, A/B testing, click testing, analytics, and surveys... you name it, I can do it. I employ tools like user journey mapping, user personas, service design blueprints to deliver key insights.

If you're in the e-commerce industry, I have particular experience with the specific problems that businesses face in online retail, including churn, click-to-conversion rates, abandon cart recovery, and A/B testing.

Let's talk and discuss the requirements of your project. I can help you form a research project plan if needed, working independently or together with designers/devs or other stakeholders.