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Head of Copy / Senior Creative with strategic skills
SALLY SKINNER
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Classically trained and digitally remastered…
After studying English at Cambridge, copywriting and art direction at Watford, and learning from some of the most talented people in advertising, I decided to step out on my own as a freelance creative. Since then I've worked at agencies including Adam&Eve, Creature, Havas, Isobar, Mullen Lowe Profero, Publicis.Sapient, Proximity, Tribal Worldwide and in-house at Heist, Nike, Deliveroo and Google.
Thanks to this background I have a strong understanding of strategy, giving depth to my concepting skills. I’m happy coming up with ideas, executions and copy on my own, or as part of a team. I try to bring the highest standards of crafting to my work, with sharp writing and original art direction. I've also honed and diversified my storytelling skills by completing a Masters in Creative Writing, led by Sir Andrew Motion.
After studying English at Cambridge, copywriting and art direction at Watford, and learning from some of the most talented people in advertising, I decided to step out on my own as a freelance creative. Since then I've worked at agencies including Adam&Eve, Creature, Havas, Isobar, Mullen Lowe Profero, Publicis.Sapient, Proximity, Tribal Worldwide and in-house at Heist, Nike, Deliveroo and Google.
Thanks to this background I have a strong understanding of strategy, giving depth to my concepting skills. I’m happy coming up with ideas, executions and copy on my own, or as part of a team. I try to bring the highest standards of crafting to my work, with sharp writing and original art direction. I've also honed and diversified my storytelling skills by completing a Masters in Creative Writing, led by Sir Andrew Motion.
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2010 - ?
freelance
Senior Creative / Head of Copy
Various including Google, Nike, Adam&Eve, Deliveroo, Sapient, Publicis.
Around studying for my Masters and starting a family, I've freelanced at agencies, start-ups and tech giants, co-led winning pitches, created educational apps for children, perma-lanced as Head of Copy and branched into branding.
Copywriting, Digital and social campaigns, Interim management, Digital transformation, Branding, Core Values and Branding, Digital advertising
2008 - 2010
job
Creative Lead
Work Club (later HAVAS).
Leading the creative team on several accounts and successful pitches, presenting to and liaising with clients, mentoring junior and placement teams, spearheading digital innovation, representing Work Club in inter-agency projects.
Copywriting, Social media copywriting, Digital and social campaigns, Advertising on social media, Art Direction, Advertising
2007 - 2008
job
Creative
AKQA.
Concepting and crafting all kinds of digital content and advertising, including social network applications and fully integrated campaigns, and presenting to top-level clients.
Copywriting, Social media copywriting, Digital and social campaigns, Branding
2004 - 2007
job
Creative
glue London (now Isobar).
Concepting, storyboarding, copywriting and art direction for a wide range of media including microsites, online advertising, games, mobile, newsletters, viral films and applications.
Copywriting, Digital art direction, Creative content, Mobile applications, Online Marketing
My education
2010
-
2011
Royal Holloway University
MA, Creative Writing
MA, Creative Writing
2003
-
2004
Watford (West Herts)
Postgraduate Diploma, Copywriting and Art Direction
Postgraduate Diploma, Copywriting and Art Direction
1999
-
2002
Cambridge University
MA, English
MA, English
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