$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Senior
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Growth Hacker
Abiola Baloye
,
yaba, Nigeria
Experience
Other titles
Skills
I'm offering
I am one of Nigeria's leading digital marketing and social media experts, with over 7 years experience in eBusiness Branding, Online Customer Experience Management, Social Media Management, Digital Marketing, Content Management, and a track record of helping top brands create performance-based digital marketing campaigns.
So far, I have helped different businesses across many industries, reap the benefits of online presence, through a combination of content marketing, online asset branding, search engine optimization, content management, and paid advertising.
My competencies are in:
- Digital Marketing Campaigns
- Digital media planning, buying and strategy
- Content development (Video editing, motion graphics, ad copies, website and social media contents)
- Search Engine Optimization
- Search Engine Marketing
- Social Media Management and Analysis
- Online and offline customer experience management
I have strong partnership and direct relationship with:
- Google
- Facebook
- Twitter
- LinkedIn
- Opera
I am competent with creating end to end and result-focused:
- Facebook (brand awareness, engagement, website traffic, store traffic, catalog sales) Ads
- Instagram Ads (Brand awareness, engagement, website traffic, store traffic, catalog sales) Ads
- Google (search, display, discovery, video and shopping) Ads
- Twitter (trend, brand awareness, engagement and website traffic) Ads
- LinkedIn (InMail, brand awareness, engagement and website traffic) Ads
I use tools such as:
- Facebook Manager
- Google Ads Manager
- Twitter Ads Manager
- Google Analytics
- MailChimp
- WordPress
- HootSuite
- Hubspot
- Yoast SEO
- Microsoft Office Tools
Etc.
I am also Experienced Chief Executive Officer (of Spiral Digital Inc) with a demonstrated history of working in the marketing and advertising industry. i am also a strong business development professional.
So far, I have helped different businesses across many industries, reap the benefits of online presence, through a combination of content marketing, online asset branding, search engine optimization, content management, and paid advertising.
My competencies are in:
- Digital Marketing Campaigns
- Digital media planning, buying and strategy
- Content development (Video editing, motion graphics, ad copies, website and social media contents)
- Search Engine Optimization
- Search Engine Marketing
- Social Media Management and Analysis
- Online and offline customer experience management
I have strong partnership and direct relationship with:
- Opera
I am competent with creating end to end and result-focused:
- Facebook (brand awareness, engagement, website traffic, store traffic, catalog sales) Ads
- Instagram Ads (Brand awareness, engagement, website traffic, store traffic, catalog sales) Ads
- Google (search, display, discovery, video and shopping) Ads
- Twitter (trend, brand awareness, engagement and website traffic) Ads
- LinkedIn (InMail, brand awareness, engagement and website traffic) Ads
I use tools such as:
- Facebook Manager
- Google Ads Manager
- Twitter Ads Manager
- Google Analytics
- MailChimp
- WordPress
- HootSuite
- Hubspot
- Yoast SEO
- Microsoft Office Tools
Etc.
I am also Experienced Chief Executive Officer (of Spiral Digital Inc) with a demonstrated history of working in the marketing and advertising industry. i am also a strong business development professional.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2019 - ?
job
Growth Hacking/Marketing Conversion Specialist
Cellulant Nigeria (Ikeja).
Outline
Served as a lead strategist of the executive team charged with formulating strategic
direction and devising business development initiatives consistent with overall strategy.
Key Responsibilities
- Choosing in accordance with the other departments which metrics/KPIs (Key Performance Indicators) to focus on.
- Bringing traditional and creative ideas how to grow those KPIs.
- A/B testing those ideas.
- Analysing the data and users' feedback.
- Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.
- Driving traffic to the company's website, landing pages, social media pages and apps
Key Achievement/Projects
• Completed and accomplished several KPIs set for the business in getting sales
• Championed several Go to market product with 70% results.
• Drove usage of all products by 80% thereby increase annual revenue by 60%
• Used data to drive several successful campaigns
1
Served as a lead strategist of the executive team charged with formulating strategic
direction and devising business development initiatives consistent with overall strategy.
Key Responsibilities
- Choosing in accordance with the other departments which metrics/KPIs (Key Performance Indicators) to focus on.
- Bringing traditional and creative ideas how to grow those KPIs.
- A/B testing those ideas.
- Analysing the data and users' feedback.
- Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.
- Driving traffic to the company's website, landing pages, social media pages and apps
Key Achievement/Projects
• Completed and accomplished several KPIs set for the business in getting sales
• Championed several Go to market product with 70% results.
• Drove usage of all products by 80% thereby increase annual revenue by 60%
• Used data to drive several successful campaigns
1
Social Media, Marketing, Business development, Management, Sales, Website, Growth hacking, Landing pages, Growth, Apps, Hacking, Testing, Development, Direction, Social, Go
2018 - ?
job
Digital Marketer/ Business Development Head
Gidestar Communication (Ikoyi).
Outline
Served as a lead strategist of the executive team charged with formulating strategic
direction and devising business development initiatives consistent with overall strategy.
Planned and executed marketing strategies on different brands.
Managed new and existing client projects including complex contract negotiations and liaising with legal counsel as needed. Offering full advice to digital needs as required.
Key Responsibilities
• Developed and executed major Facebook, Twitter, YouTube and web
campaigns within budget and scope of online objectives.
• Tracked and analysed social and web data to choreograph and optimize
targeted social campaigns, as well as assign ROI-driven metrics to each
campaign.
• Created various metrics-focused post-mortems and point of view documents
that outline performance and key learnings.
Worked closely with various internal teams (developers, PR, etc.) and external
teams (1st parties,
Key Achievement/Projects
• Was in charge of operations of the creation of a finance App called Leya
• Several trends were achieved on twitter on monthly programs
2
• Full PR and digital marketing services for several brands.
Overall PR conducted for the brand
Served as a lead strategist of the executive team charged with formulating strategic
direction and devising business development initiatives consistent with overall strategy.
Planned and executed marketing strategies on different brands.
Managed new and existing client projects including complex contract negotiations and liaising with legal counsel as needed. Offering full advice to digital needs as required.
Key Responsibilities
• Developed and executed major Facebook, Twitter, YouTube and web
campaigns within budget and scope of online objectives.
• Tracked and analysed social and web data to choreograph and optimize
targeted social campaigns, as well as assign ROI-driven metrics to each
campaign.
• Created various metrics-focused post-mortems and point of view documents
that outline performance and key learnings.
Worked closely with various internal teams (developers, PR, etc.) and external
teams (1st parties,
Key Achievement/Projects
• Was in charge of operations of the creation of a finance App called Leya
• Several trends were achieved on twitter on monthly programs
2
• Full PR and digital marketing services for several brands.
Overall PR conducted for the brand
Youtube, Social, Online, Campaign, App, Web, Direction, Development, Twitter, Digital Marketing, Finance, Pr, Facebook, ROI, Budget, Operations, Business development, Marketing
2019 - 2020
freelance
Digital Marketer/ Online consultant and admin
Parkview Astoria Hotel.
Outline
Served as a lead strategist of the executive team charged with formulating strategic
direction and devising business development initiatives consistent with overall strategy.
Planned and executed marketing strategies towards the Hospitality Brand.
Key Responsibilities
• Developed and executed all major online activities on Facebook, Twitter,
YouTube and web campaigns within budget and scope of online objectives.
• Tracked and analysed social and web data to choreograph and optimize
targeted social campaigns, as well as assign ROI-driven metrics to each
campaign.
• Deployed targeted campaigns to get new users to the hospitality business
Key Achievement/Projects
• Complete overhaul of the hotels onljne activities
• Drove sales from 20% monthly revenue to over 70% with several growth hacking
techniques and skills.
• Full PR and Major brand positioning for the brand online
Served as a lead strategist of the executive team charged with formulating strategic
direction and devising business development initiatives consistent with overall strategy.
Planned and executed marketing strategies towards the Hospitality Brand.
Key Responsibilities
• Developed and executed all major online activities on Facebook, Twitter,
YouTube and web campaigns within budget and scope of online objectives.
• Tracked and analysed social and web data to choreograph and optimize
targeted social campaigns, as well as assign ROI-driven metrics to each
campaign.
• Deployed targeted campaigns to get new users to the hospitality business
Key Achievement/Projects
• Complete overhaul of the hotels onljne activities
• Drove sales from 20% monthly revenue to over 70% with several growth hacking
techniques and skills.
• Full PR and Major brand positioning for the brand online
Twitter, Social, Online, Campaign, Web, Direction, Development, Hacking, Growth, Marketing, Growth hacking, Youtube, Sales, Pr, Facebook, ROI, Budget, Business development
2018 - 2019
job
executive team charged with formulating strategic
Dodo Design Agency.
Digital Marketer
Outline
Served as a key member of the executive team charged with formulating strategic
direction and devising business development initiatives consistent with overall strategy.
Planned and executed marketing strategies on different brands.
Managed new and existing client projects including complex contract negotiations and liaising with legal counsel as needed. Offering full advice to digital needs as required.
Key Responsibilities
• Developed and executed major Facebook, Twitter, YouTube and web
campaigns within budget and scope of online objectives.
• Tracked and analysed social and web data to choreograph and optimize
targeted social campaigns, as well as assign ROI-driven metrics to each
campaign.
• Created various metrics-focused post-mortems and point of view documents
that outline performance and key learnings.
Worked closely with various internal teams (developers, PR, etc.) and external
teams (1st parties,
• increased Webercoin overall online presence by 50% through various social
campaigns,
Key Achievement/Projects
• Created webercoin social media account, managed and grew the account to having
over 2000 followers on all social platforms
• Several trends were achieved on twitter on monthly programs
• Writing of article in different media houses, like Forbes,thisday,vanguard,bellanaija Etc.
• Overall PR conducted for the brand.
February 2018 Ikeja electric
Social Media account growth
Outline
• Work on growing of ikeja electric twitter account
3
Achievement
• Grew their account from 8000 to over 15000 followers
Outline
Served as a key member of the executive team charged with formulating strategic
direction and devising business development initiatives consistent with overall strategy.
Planned and executed marketing strategies on different brands.
Managed new and existing client projects including complex contract negotiations and liaising with legal counsel as needed. Offering full advice to digital needs as required.
Key Responsibilities
• Developed and executed major Facebook, Twitter, YouTube and web
campaigns within budget and scope of online objectives.
• Tracked and analysed social and web data to choreograph and optimize
targeted social campaigns, as well as assign ROI-driven metrics to each
campaign.
• Created various metrics-focused post-mortems and point of view documents
that outline performance and key learnings.
Worked closely with various internal teams (developers, PR, etc.) and external
teams (1st parties,
• increased Webercoin overall online presence by 50% through various social
campaigns,
Key Achievement/Projects
• Created webercoin social media account, managed and grew the account to having
over 2000 followers on all social platforms
• Several trends were achieved on twitter on monthly programs
• Writing of article in different media houses, like Forbes,thisday,vanguard,bellanaija Etc.
• Overall PR conducted for the brand.
February 2018 Ikeja electric
Social Media account growth
Outline
• Work on growing of ikeja electric twitter account
3
Achievement
• Grew their account from 8000 to over 15000 followers
Youtube, Social, Online, Campaign, Web, Direction, Development, Growth, Twitter, Social Media, Pr, Facebook, ROI, Budget, Writing, Business development, Marketing
2015 - 2018
job
Digital Strategist
Cnergy Media.
Outline
Served as a key member of the executive team charged with formulating strategic
direction and devising business development initiatives consistent with overall strategy.
Travelled nationally to identify new business opportunities and effectively managed a
territory spanning across Ghana and Nigeria. Planned and executed marketing strategies and events including trade shows and conferences with over thousands of participants.
Managed new and existing client projects including complex contract negotiations and
liaising with legal counsel as needed.
Key Responsibilities
• Developed and executed major Facebook, Twitter, YouTube and web
campaigns within budget and scope of online objectives.
• Tracked and analysed social and web data to choreograph and optimize
targeted social campaigns, as well as assign ROI-driven metrics to each
campaign.
• Created various metrics-focused post-mortems and point of view documents
that outline performance and key learnings.
Worked closely with various internal teams (developers, PR, etc.) and external
teams (1st parties,
• increased Opportunitiesforafricans Facebook fans by 50% from 1000 to 25000
through various social campaigns, in one year.
• Collaborated with advertising company to rebrand website, marketing materials
and sales strategy resulting in increased brand awareness and sales.
Key Achievement/Projects
• Built and developed different online awareness that led to sales and growth for
different clients
• Verification of various accounts on twitter
Served as a key member of the executive team charged with formulating strategic
direction and devising business development initiatives consistent with overall strategy.
Travelled nationally to identify new business opportunities and effectively managed a
territory spanning across Ghana and Nigeria. Planned and executed marketing strategies and events including trade shows and conferences with over thousands of participants.
Managed new and existing client projects including complex contract negotiations and
liaising with legal counsel as needed.
Key Responsibilities
• Developed and executed major Facebook, Twitter, YouTube and web
campaigns within budget and scope of online objectives.
• Tracked and analysed social and web data to choreograph and optimize
targeted social campaigns, as well as assign ROI-driven metrics to each
campaign.
• Created various metrics-focused post-mortems and point of view documents
that outline performance and key learnings.
Worked closely with various internal teams (developers, PR, etc.) and external
teams (1st parties,
• increased Opportunitiesforafricans Facebook fans by 50% from 1000 to 25000
through various social campaigns, in one year.
• Collaborated with advertising company to rebrand website, marketing materials
and sales strategy resulting in increased brand awareness and sales.
Key Achievement/Projects
• Built and developed different online awareness that led to sales and growth for
different clients
• Verification of various accounts on twitter
Website, LED, Social, Online, Campaign, Web, Direction, Development, Growth, Twitter, Marketing, Youtube, Sales, Pr, Facebook, ROI, Budget, Advertising, Business development
2015 - 2015
job
Social Media Manager
Spiral Digital Inc.
Outline
Managed Spiral's digital properties including the website www.spiraldigitalinc.com and
blog, and coordinated the social media presence, including LinkedIn, Facebook and Twitter
Key Responsibilities
• Created effective content strategy with high engagement and user retention rate.
4
• Established a social media KPI (Key Performance Indicators) metrics to determine
the ROI of efforts.
• Created social paid strategy, which included high performing campaigns with 5%
CTR.
• Launched a user generated campaign that received almost 200 entries on its first
day.
• Recommended solutions for clients work and projects which yielded great sales.
• Provided continuous feedback to the development team and created projects
to increase in engagement.
Key Achievement/Projects
• Created 234events social media account, managed and grew the account to having
over 2000 followers
• Several trends were achieved on twitter on monthly programs
Managed Spiral's digital properties including the website www.spiraldigitalinc.com and
blog, and coordinated the social media presence, including LinkedIn, Facebook and Twitter
Key Responsibilities
• Created effective content strategy with high engagement and user retention rate.
4
• Established a social media KPI (Key Performance Indicators) metrics to determine
the ROI of efforts.
• Created social paid strategy, which included high performing campaigns with 5%
CTR.
• Launched a user generated campaign that received almost 200 entries on its first
day.
• Recommended solutions for clients work and projects which yielded great sales.
• Provided continuous feedback to the development team and created projects
to increase in engagement.
Key Achievement/Projects
• Created 234events social media account, managed and grew the account to having
over 2000 followers
• Several trends were achieved on twitter on monthly programs
Twitter, Manager, Social, Performing, Campaign, Development, Content strategy, KPI, Retention, Social Media, Blog, Content, Website, Sales, Linkedin, Facebook, ROI
2014 - 2015
job
Publicity representative
National fellowship of foursquare Students.
Outline
• Organized user conferences and classes for over 1200 attendees, including venue,
catering and travel arrangements. Managed logistics of camp meetings for
thousands of participants.
• Aided in the planning and distribution of press releases, case studies and print advertisements for each of these programs.
• Organized interview with prominent men in the country for publication of different magazines
• Organized user conferences and classes for over 1200 attendees, including venue,
catering and travel arrangements. Managed logistics of camp meetings for
thousands of participants.
• Aided in the planning and distribution of press releases, case studies and print advertisements for each of these programs.
• Organized interview with prominent men in the country for publication of different magazines
Interview, Print
My education
?
-
2015
n/a
Unspecified, Lynda
Unspecified, Lynda
?
-
2014
Olabisi Onabanjo University
Bachelors, N/a
Bachelors, N/a
Abiola's reviews
Abiola has not received any reviews on Worksome.
Contact Abiola Baloye
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Abiola directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark