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jobs
Sergey Bondarevsky
,
, United Kingdom
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
My experience
2019 - 2019
job
Lead UX Designer
Equals.
Consumer fintech travel product and business expenses tracking platform (listed company in digital transformation and rebranding stage).
• Decoupled multi product app into separate apps (Travel Money card, Travel Cash, etc.)
• Explored travellers' user needs and mapped end-to-end user journey for card ordering,
onboarding, activation and retention stages.
• Designed, prototyped and delivered MVP design for card top-up, currency exchange and navigation model flows for iOS & Android apps.
• Redesigned internal affiliates tool by mapping 4 legacy systems and transforming them into
one web application to speed up a setup and management of affiliates and campaigns.
• Participated in multiple competitor analysis and features mapping sessions.
• Mapped journey maps and defined datasets for a new product for US market (business expenses tracking platform).
• Collaborated with designers and engineers to prototype and build component libraries for
multiple web applications.
Worked closely with design team (UX, UI and brand designers), front and back-end
engineers, technical product managers and multiple branding agencies.
1 of 4
• Decoupled multi product app into separate apps (Travel Money card, Travel Cash, etc.)
• Explored travellers' user needs and mapped end-to-end user journey for card ordering,
onboarding, activation and retention stages.
• Designed, prototyped and delivered MVP design for card top-up, currency exchange and navigation model flows for iOS & Android apps.
• Redesigned internal affiliates tool by mapping 4 legacy systems and transforming them into
one web application to speed up a setup and management of affiliates and campaigns.
• Participated in multiple competitor analysis and features mapping sessions.
• Mapped journey maps and defined datasets for a new product for US market (business expenses tracking platform).
• Collaborated with designers and engineers to prototype and build component libraries for
multiple web applications.
Worked closely with design team (UX, UI and brand designers), front and back-end
engineers, technical product managers and multiple branding agencies.
1 of 4
Management, UP, App, Web, Retention, Apps, Transformation, Fintech, User journey, Design, Onboarding, UI, Exchange, Digital transformation, UX, IOS, Android, Branding
2018 - 2019
job
Senior Product / UX Designer
Unmortgage.
Property and financial startup that defines a new way for people to buy homes.
• Participated in customer discovery, ideation workshops and research sessions to identify
and target the right type of customers and match their housing needs with budget.
• Collected assumptions about the product from internal teams and stakeholders; set up
basic work process (hypothesis ' solution ' testing ' validation).
• Defined narratives for value proposition and designed multiple layouts.
• Participated in 50+ moderated and unmoderated testing sessions to see if clients
understand the product and how it differs from other products on the market.
• Recorded, documented, synthesized research findings; analysed potential customers'
attitudes and behaviours in relation to a new product to define core personas.
• Used affinity diagrams and card sorting to define customer financial data capturing
narratives with multiple design variations (from basic forms to conversational interfaces).
• Defined and set up metrics for value proposition landing pages to track and analyse their
reading and usage behaviour.
• Used contextual enquiry to map multiple offline and online processes to design data-rich
internal end-to-end property valuation tool.
• Substantially reduced completion time and data entry error rate for a set of tasks.
Worked closely with user researchers, content designer, data scientists, front-end
developers, financial and property specialists.
• Participated in customer discovery, ideation workshops and research sessions to identify
and target the right type of customers and match their housing needs with budget.
• Collected assumptions about the product from internal teams and stakeholders; set up
basic work process (hypothesis ' solution ' testing ' validation).
• Defined narratives for value proposition and designed multiple layouts.
• Participated in 50+ moderated and unmoderated testing sessions to see if clients
understand the product and how it differs from other products on the market.
• Recorded, documented, synthesized research findings; analysed potential customers'
attitudes and behaviours in relation to a new product to define core personas.
• Used affinity diagrams and card sorting to define customer financial data capturing
narratives with multiple design variations (from basic forms to conversational interfaces).
• Defined and set up metrics for value proposition landing pages to track and analyse their
reading and usage behaviour.
• Used contextual enquiry to map multiple offline and online processes to design data-rich
internal end-to-end property valuation tool.
• Substantially reduced completion time and data entry error rate for a set of tasks.
Worked closely with user researchers, content designer, data scientists, front-end
developers, financial and property specialists.
Design, Budget, UX, Research, Content, Landing pages, Workshops, It, Testing, Online, Conversational interfaces, Processes, UP, Basic
2018 - 2018
job
Senior Product / UX Designer
Snap.hr.
London
Recruitment marketplace web application to match companies' open roles with tech talent.
• Performed audit of web application features, funnel and data analysis.
• Identified product use cases and missing features for scale; defined initial roadmap.
• Defined data sets and prepared taxonomy to improve candidate onboarding and role/talent matching functionality.
• Created user journeys and flows, concepts, paper and interactive prototypes.
• Performed interface inventory and designed initial design system to decrease design debt;
simplified existing components and introduced new ones (e.g. kanban board).
• Redesigned candidate acquisition and onboarding flows to increase funnel completion rate
and decrease forms error rate.
• Optimised candidate activation to decrease cost per transaction (emails/phone calls).
• Designed dashboards for candidates, companies and internal team to manage various
hiring stages; optimised transactional and onboarding drip emails.
• Redesigned messaging feature for interview scheduling and notification workflows for web
and email touchpoints.
• Reviewed legacy internal interfaces and their use cases; helped migrate product features
data to PeriscopeData; created dashboard for clients success metrics to track hiring
performance and prevent churn. 2 of 4
Recruitment marketplace web application to match companies' open roles with tech talent.
• Performed audit of web application features, funnel and data analysis.
• Identified product use cases and missing features for scale; defined initial roadmap.
• Defined data sets and prepared taxonomy to improve candidate onboarding and role/talent matching functionality.
• Created user journeys and flows, concepts, paper and interactive prototypes.
• Performed interface inventory and designed initial design system to decrease design debt;
simplified existing components and introduced new ones (e.g. kanban board).
• Redesigned candidate acquisition and onboarding flows to increase funnel completion rate
and decrease forms error rate.
• Optimised candidate activation to decrease cost per transaction (emails/phone calls).
• Designed dashboards for candidates, companies and internal team to manage various
hiring stages; optimised transactional and onboarding drip emails.
• Redesigned messaging feature for interview scheduling and notification workflows for web
and email touchpoints.
• Reviewed legacy internal interfaces and their use cases; helped migrate product features
data to PeriscopeData; created dashboard for clients success metrics to track hiring
performance and prevent churn. 2 of 4
Design, Data Analysis, UX, Audit, Interview, Onboarding, Kanban, Recruitment, Web, Feature, Audit
2015 - 2018
job
Senior Product / UX Designer
The Tab.
Publishing web and iOS platform for student journalists to learn how to write articles and become more engaged writers.
• Used data-driven approach to design projects and internal tools; helped to pivot to different solutions once local maximum was reached.
• Conducted in-depth interviews and contextual enquiry to analyse multiple actors' needs,
tasks and context of use.
• Performed funnel analysis and moderated usability testing to analyse data and validate
results.
• Performed A/B testing with applied behaviour triggers to decrease acquisition cost.
• Simplified complex onboarding user journey with multiple actors and touchpoints to decrease onboarding cost and time.
• Designed user journeys and flows on top of existing offline processes to simplify and automate collaboration between writers and editorial teams.
• Designed a tool for articles topic suggestion and commissioning to speed up editorial
processes.
• Designed performance dashboard for writers with gamification elements to increase
engagement and retention.
• Designed initial design system for publishing web application.
• Defined conversation flows for Facebook Messenger chatbot and integrated it into
onboarding user journey.
• Designed contextual notifications and applied appropriate behaviour triggers for editorial
assistant chatbot to increase retention.
• Used data-driven approach to design projects and internal tools; helped to pivot to different solutions once local maximum was reached.
• Conducted in-depth interviews and contextual enquiry to analyse multiple actors' needs,
tasks and context of use.
• Performed funnel analysis and moderated usability testing to analyse data and validate
results.
• Performed A/B testing with applied behaviour triggers to decrease acquisition cost.
• Simplified complex onboarding user journey with multiple actors and touchpoints to decrease onboarding cost and time.
• Designed user journeys and flows on top of existing offline processes to simplify and automate collaboration between writers and editorial teams.
• Designed a tool for articles topic suggestion and commissioning to speed up editorial
processes.
• Designed performance dashboard for writers with gamification elements to increase
engagement and retention.
• Designed initial design system for publishing web application.
• Defined conversation flows for Facebook Messenger chatbot and integrated it into
onboarding user journey.
• Designed contextual notifications and applied appropriate behaviour triggers for editorial
assistant chatbot to increase retention.
Design, IOS, UX, Usability, Facebook, Onboarding, User journey, It, Usability & UX, Gamification, Retention, Testing, Chatbot, Web, Processes, UP
2014 - 2015
job
Senior UX / UI Designer
Clear Books.
Accounting SaaS web applications for SMEs and accountancy firms.
• Redesigned and optimised marketing website for mobile.
• Conducted content review and created taxonomy for marketing website and web
applications.
• Set up and organized traffic data; performed funnel analysis.
• Formulated hypotheses, designed variations for A/B testing and analysed results to improve marketing website conversion rate.
• Performed user segmentation and audit of web applications features.
• Performed competitors analysis, conducted user interviews and moderated usability
testing, designed user journeys, wireframes, process flowcharts and prototypes to redesign
onboarding process and other parts of web applications (e.g. bank reconciliation).
• Improved information architecture and microinteractions for web applications.
• Designed pattern library for web applications and style guide for marketing website.
• Managed junior front-end developers.
3 of 4
• Redesigned and optimised marketing website for mobile.
• Conducted content review and created taxonomy for marketing website and web
applications.
• Set up and organized traffic data; performed funnel analysis.
• Formulated hypotheses, designed variations for A/B testing and analysed results to improve marketing website conversion rate.
• Performed user segmentation and audit of web applications features.
• Performed competitors analysis, conducted user interviews and moderated usability
testing, designed user journeys, wireframes, process flowcharts and prototypes to redesign
onboarding process and other parts of web applications (e.g. bank reconciliation).
• Improved information architecture and microinteractions for web applications.
• Designed pattern library for web applications and style guide for marketing website.
• Managed junior front-end developers.
3 of 4
Website, UP, Audit, Redesign, Guide, Information Architecture, Web, Testing, Usability & UX, Content, Marketing, Architecture, Onboarding, UI, Wireframes, Saas, Usability, Audit, UX
2001 - 2014
job
UX / UI Designer
Tom & Co.
eCommerce websites for Sofa.com, Biscuiteers, Dorset cereals.
Ecommerce, UX, Websites, UI
2010 - 2013
freelance
Freelance UX / UI Designer
unknown.
k
eCommerce websites, car rental, wine mar etplace and other products.
eCommerce websites, car rental, wine mar etplace and other products.
Ecommerce, UX, Websites, UI
My education
2003
-
2005
Riga International School of Economics and Business Administration
BSc, Electronic Commerce
BSc, Electronic Commerce
?
-
2019
University of the Arts London
N/a, Service Design and Innovation Intensive
N/a, Service Design and Innovation Intensive
?
-
2012
Shillington College
N/a, Graphic Design Cource
N/a, Graphic Design Cource
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