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Content, Copywriting and SEO
Tom Eperjesi
,
London, United Kingdom
Experience
Other titles
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I'm offering
I am a copywriter and digital marketing consultant based in Stroud in the South West of England.
For the past 15 years I’ve consulted on content, SEO and creative strategy for brands like American Express and smaller businesses in fashion and the arts.
For the past 15 years I’ve consulted on content, SEO and creative strategy for brands like American Express and smaller businesses in fashion and the arts.
Markets
United Kingdom
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - ?
freelance
SEO & Content Consultant
Self-Employed.
• Providing SEO and content consultancy to a portfolio of direct clients as well as digital agencies such as
360i, Radley Yeldar and Verb Brands.
TE • Recent projects include technical consultancy on a website redesign and CMS migration, keyword
research and content gap analysis for a travel brand and tagging and analytics dashboard configuration for a technology start up.
360i, Radley Yeldar and Verb Brands.
TE • Recent projects include technical consultancy on a website redesign and CMS migration, keyword
research and content gap analysis for a travel brand and tagging and analytics dashboard configuration for a technology start up.
Seo, CMS, Research, Analytics, Technology, Website, Content, Redesign, UP
2017 - 2017
job
Head of SEO
CareerFoundry.
Grew organic visibility score 23% and drove 31% additional users within 6 months by achieving a position
1 ranking for the highly competitive keyword 'UX design.' Improved conversion rate of the website's
highest traffic driving URL by 46% through the introduction of smart CTAs and optimised internal linking.
• Created the overall marketing strategy for a major brand and product overhaul. Planned activity across
social media, paid marketing, design, digital PR and on-site content, managing a team of experienced
marketing professionals in the process.
• Additional responsibilities within a flat hierarchy of 50+ employees included Agile sprint planning, quarterly
budgeting and resource management. I worked directly with the company's COO, advising on growth and optimisation strategies.
1 ranking for the highly competitive keyword 'UX design.' Improved conversion rate of the website's
highest traffic driving URL by 46% through the introduction of smart CTAs and optimised internal linking.
• Created the overall marketing strategy for a major brand and product overhaul. Planned activity across
social media, paid marketing, design, digital PR and on-site content, managing a team of experienced
marketing professionals in the process.
• Additional responsibilities within a flat hierarchy of 50+ employees included Agile sprint planning, quarterly
budgeting and resource management. I worked directly with the company's COO, advising on growth and optimisation strategies.
Social Media, Marketing, Design, Seo, MArketing Strategy, UX Design, UX, Agile, Optimization, Pr, Management, Website, Content, Resource management, Growth, Social
2015 - 2016
freelance
SEO Consultant
MediaCom.
Employed on a fixed-term contract as the lead SEO contact for Volkswagen Group and Bayer
Pharmaceuticals, managing all client communications, on-site SEO and content marketing.
• Successes included the migration of 8 ccTLDs for ŠKODA and the launch of the European Search Award
winning content marketing campaign 'Are You Sitting Comfortably' for Canesten.
Pharmaceuticals, managing all client communications, on-site SEO and content marketing.
• Successes included the migration of 8 ccTLDs for ŠKODA and the launch of the European Search Award
winning content marketing campaign 'Are You Sitting Comfortably' for Canesten.
Marketing, Content marketing, Seo, Content, Campaign, Search, Winning
2011 - 2015
job
Owned Media Account Director
iProspect.
Led on 6 global SEO accounts with billings in excess of £1.4m annually, increasing client portfolio income
by £300,000 between 2014 and 2015. Clients included American Express across 20 international markets
as well as Kellogg's, Travelodge, British Gas, ASDA and Arla Foods.
• Generated 38% incremental organic leads for American Express through the development of informational
content, technical SEO and outreach tied to the brand's wider comms campaigns. Maintained relationships
with senior client stakeholders in London and New York and developed effective SEO processes with Amex's global web development team in India.
• Was responsible for a team of 12, line managing 6 direct reports. Introduced a new starter induction
programme to the wider team of 70, helping to improve the department's onboarding process and team
culture.
• Previous roles were SEO Account Manager, Executive and Analyst.
by £300,000 between 2014 and 2015. Clients included American Express across 20 international markets
as well as Kellogg's, Travelodge, British Gas, ASDA and Arla Foods.
• Generated 38% incremental organic leads for American Express through the development of informational
content, technical SEO and outreach tied to the brand's wider comms campaigns. Maintained relationships
with senior client stakeholders in London and New York and developed effective SEO processes with Amex's global web development team in India.
• Was responsible for a team of 12, line managing 6 direct reports. Introduced a new starter induction
programme to the wider team of 70, helping to improve the department's onboarding process and team
culture.
• Previous roles were SEO Account Manager, Executive and Analyst.
Seo, Account Manager, Onboarding, Content, Analyst, Development, International, Express, Web, Processes, LED, Manager
My education
2007
-
2010
University of Birmingham
BSc, Economics
BSc, Economics
2000
-
2007
Cheltenham Bournside School
Secondary, Economics
Secondary, Economics
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