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Planning Director
Adrian Langford
,
Stratford-upon-Avon, United Kingdom
Experience
Other titles
Skills
I'm offering
In times you've never experienced, you need experienced people.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Ongoing relation / part-time
Full time contractor
Available
My experience
2021 - ?
job
Director of Strategy & Planning
Jaywing.
2018 - 2020
job
ASSOCIATE STRATEGY DIRECTOR
McCann Central.
UK
Led planning on successful pitches for HSBC Retail, Panini, Old Jamaica, Comic Relief, Vaillant
Managed and mentored juniors in planning and media.
Strategy lead on Stanley Black & Decker EMEA, VAX appliances.
Led planning on successful pitches for HSBC Retail, Panini, Old Jamaica, Comic Relief, Vaillant
Managed and mentored juniors in planning and media.
Strategy lead on Stanley Black & Decker EMEA, VAX appliances.
Retail, LED, Winning
2015 - 2018
job
PLANNING DIRECTOR
J Walter Thompson.
Led planning on winning pitch for The Macallan's global luxury Scotch business ("the planning work's been brilliant, as good as I've seen" according to lead client).
Led planning on successful retention of Magnet Kitchens business developing new positioning and work for campaign launched Jan 2018.
Global planning lead on key Bayer OTC brands, catalysing disruptive new campaign for Berocca, and global 'Sick Buildings' activation idea for Redoxon. Supported global client leaders on brand purpose, and guided local JWT agency teams.
Mentoring and training junior planners.
Led planning on successful retention of Magnet Kitchens business developing new positioning and work for campaign launched Jan 2018.
Global planning lead on key Bayer OTC brands, catalysing disruptive new campaign for Berocca, and global 'Sick Buildings' activation idea for Redoxon. Supported global client leaders on brand purpose, and guided local JWT agency teams.
Mentoring and training junior planners.
Training, Mentoring, Retention, Campaign, LED, Winning
2010 - 2014
job
PLANNING PARTNER
Ogilvy & Mather.
Planning lead for London hub of SC Johnson global account, heading team of ATL, shopper and activation planners. Nurtured new global positioning and integrated communications for Glade and Mr Muscle brands. responsible for strategy, development and evaluation for all air care and home cleaning campaigns led from London.
Global planning lead on Kodak's printer business. Drove strategy and creative development of new inkjet campaign that disrupted category and catapulted Kodak to brand leadership.
Planning Lead on Philips Consumer Lifestyle (shaving, Sonicare, appliances). Wrote and ran training for all Philips marketers on creative briefing and evaluating creative work.
EMEA planning lead on Kimberly-Clark's Huggies brand.
Planning Partner on American Express UK.
Global planning lead on Kodak's printer business. Drove strategy and creative development of new inkjet campaign that disrupted category and catapulted Kodak to brand leadership.
Planning Lead on Philips Consumer Lifestyle (shaving, Sonicare, appliances). Wrote and ran training for all Philips marketers on creative briefing and evaluating creative work.
EMEA planning lead on Kimberly-Clark's Huggies brand.
Planning Partner on American Express UK.
Training, Leadership, Development, Express, Campaign, LED, That you
My education
?
-
1981
St Johns College
Masters, Physics and Theoretical Physics
Masters, Physics and Theoretical Physics
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