$$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Expert
{{ $t($store.state.user.experience_search_name) }}
3
jobs
Client Partner, Digital BD, Social BD
Elliot Dale
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a dynamic, highly experienced professional, with strong affinity for marketing and technology, and a vast knowledge of digital, social, tech, and traditional media. My career has spanned 20+ years, both in London and Sydney, where I have worked at many leading agencies across clients including Microsoft, Telstra, Primark, Intersnack, Brown Forman, and ABInBev.
Contracting has allowed me to develop and expand my skills, and seamlessly shift into many roles, including, Client Partner, Business Director, and Head of Digital.
I am looking for a role where I can combine my skills, knowledge and experience from my diverse media, digital and technology backgrounds. Contributing to this will be my postgraduate studies, in 2017 I completed an MBA in Strategic Marketing from the Australian Institute of Business.
In December 2017 after 15 years in Sydney I relocated back to the UK, moving from my contract role on Telstra at OMD Sydney to OMD UK.
Before contracting and after many years in agencies I co-founded userXmetrics, a Sydney-based tech start-up. During this time we worked with our clients and their agencies to produce world-first AR campaigns.
Career highlights:
YunoJuno Freelancer Awards, Client Service Freelancer of the year (Winner 2021, Finalist 2022). Launching the first geo-locational AR game with Hungry Jacks (Burger King Australia), Target Australia AR campaign ‘Bringing Toys to Life’, and being an integral part of the Cannes Bronze Lion winning ‘That’s Thrifty Thinking’ team with Ikon Communications and JWT
Contracting has allowed me to develop and expand my skills, and seamlessly shift into many roles, including, Client Partner, Business Director, and Head of Digital.
I am looking for a role where I can combine my skills, knowledge and experience from my diverse media, digital and technology backgrounds. Contributing to this will be my postgraduate studies, in 2017 I completed an MBA in Strategic Marketing from the Australian Institute of Business.
In December 2017 after 15 years in Sydney I relocated back to the UK, moving from my contract role on Telstra at OMD Sydney to OMD UK.
Before contracting and after many years in agencies I co-founded userXmetrics, a Sydney-based tech start-up. During this time we worked with our clients and their agencies to produce world-first AR campaigns.
Career highlights:
YunoJuno Freelancer Awards, Client Service Freelancer of the year (Winner 2021, Finalist 2022). Launching the first geo-locational AR game with Hungry Jacks (Burger King Australia), Target Australia AR campaign ‘Bringing Toys to Life’, and being an integral part of the Cannes Bronze Lion winning ‘That’s Thrifty Thinking’ team with Ikon Communications and JWT
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2022 - ?
freelance
Business Director
Publicis.
FTC BD role running Brown Forman, Primark and KP Snacks
2021 - 2022
freelance
Client Partner
dentsuX.
BD/CP role across UK & I and EMEA clients - including Aer Lingus, Square, Very
2021 - 2021
freelance
Client Lead
MRM McCann.
Client Lead role on Sanofi (Global)
2021 - 2021
freelance
Client Partner
dentsuX.
Contract Client Partner role
2020 - 2021
freelance
Social Director
MRM McCann.
Ran Social Media for Microsoft
Social Media, Social
2020 - 2020
job
Client Partner, Vizeum UK
Dentsu Aegis Group, Vizeum.
is an expert team focused on growing their clients' businesses with communications, in a sustainable, equitable way.
• Contract Client Partner role to run AB-InBev - all brands (Stella, Corona, Budweiser Brewing Group)
• Contract Client Partner role to run AB-InBev - all brands (Stella, Corona, Budweiser Brewing Group)
2019 - 2020
job
Social Director
MRM.
MRM unite the power of creativity, the beauty of data, and the magic of technology to create brand
experiences that deliver effective business results.
• Manage all workflow for paid & organic Social for Microsoft UK
• Develop the Social media (paid & organic) strategy. Client leadership, team leadership
experiences that deliver effective business results.
• Manage all workflow for paid & organic Social for Microsoft UK
• Develop the Social media (paid & organic) strategy. Client leadership, team leadership
Social Media, Team Leadership, Leadership, Technology, Workflow, Creativity, Power, Social
2019 - 2019
job
Planning Director
MullenLowe MediaHub.
Mediahub is a growing global media entity that is built for challenger brands.
• Freelance role to work on a new-business pitch for an EMEA-wide tech and telecoms client.
• Freelance role to work on a new-business pitch for an EMEA-wide tech and telecoms client.
2018 - 2019
job
Client Partner, Wavemaker UK
unknown.
GroupM reformation of Maxus and MEC, Wavemaker is a technology, content and media company.
• Contract role to cover the Head of Wavemaker Business.
• Client leadership, team and client thought-leadership, bi-annual planning, and strategy.
1
• Contract role to cover the Head of Wavemaker Business.
• Client leadership, team and client thought-leadership, bi-annual planning, and strategy.
1
Leadership, Technology, Content, BEE
2017 - 2018
job
Business Director, OMD Australia
Omnicom Media Group OMD Australia.
is Australia's most awarded media network, at the Cannes Lions
Network
2018 - 2018
job
Business Director
OMD UK.
Part of Omnicom Media Group, OMD is a global media planning and buying agency.
• Transfer to OMD London as a Contract BD on GoAhead Group and FedEx
• Client leadership, team leadership, media strategy, commercials and P&L
• Transfer to OMD London as a Contract BD on GoAhead Group and FedEx
• Client leadership, team leadership, media strategy, commercials and P&L
Team Leadership, Leadership, Media planning
2018 - 2018
temp
Contract Business Director and digital planning role
Festival of Creativity.
across Telstra Business and Enterprise.
• Digital and non-digital planning, strategy and implementation for all Telstra Business and Enterprise
products.
• Digital and non-digital planning, strategy and implementation for all Telstra Business and Enterprise
products.
Implementation, Enterprise
2016 - 2016
job
Head of Digital
Nunn Media.
Nunn Media is Australia's largest independent media agency. It specialises in integrated strategy, media
planning and buying.
• Rebuild, and head-up the digital team in the newly formed Sydney office.
• Grow the digital media revenue of all existing clients. Pitch for new clients.
• Centralize all ad-serving into one-preferred third-party ad server.
• Develop and implement a programmatic desk for all clients. Standardise all digital reporting.
• Advise creative agencies on digital ad units and formats, durations, and rotations.
planning and buying.
• Rebuild, and head-up the digital team in the newly formed Sydney office.
• Grow the digital media revenue of all existing clients. Pitch for new clients.
• Centralize all ad-serving into one-preferred third-party ad server.
• Develop and implement a programmatic desk for all clients. Standardise all digital reporting.
• Advise creative agencies on digital ad units and formats, durations, and rotations.
It, Programmatic, Office, Server, UP
2015 - 2016
job
Group Media Director
Sibling.
Sibling, the WPP integrated advertising agency set up solely to service the Westfield Creative, Media and PR
business. I ran the media team on a 3-month fixed term contract while they awaited the arrival of the newly-
hired Group Director from the UK.
• Leading the media relationship with the client.
• Delivery of client media-KPIs. Quality control and productivity of output of the team.
business. I ran the media team on a 3-month fixed term contract while they awaited the arrival of the newly-
hired Group Director from the UK.
• Leading the media relationship with the client.
• Delivery of client media-KPIs. Quality control and productivity of output of the team.
Advertising, Pr, Service, UP
2011 - 2016
job
Co-Founder & Managing Director
userXmetrics.
userXmetrics is an integrated mobile app and digital production company, specializing in mobile-Augmented
Reality applications and games. During this time we secured the following clients; Stockland, Optus, Twentieth
Century Fox, Target and Hungry Jack's (Burger King Australia). The value of these bespoke app builds were between AU$80K and AU$180K each.
• Work with companies with various AR/VR/MR hardware, such as Oculus, Microsoft Hololens, and Daqri
Realwear.
• Run AR events for leading companies, including an all-day AR workshop for Bayer using their AR app we
developed for their internal and educational use.
• Work with various AR and VR software SDK companies including Blippar, Aurasma, and Zappar.
• International reseller of AR Vuforia software. Built SaaS AR platforms for various companies using either
Vuforia or Aurasma.
• Developed the world's first AR fashion show within Stockland shopping centres around Australia. Built the Hungry Jack's (Burger King Australia) in-app AR game "Protect Your Whopper".
• Manage and create all estimates, SoW documentation, timelines and project budgets.
• Technical specification documents, wireframing, and overseeing the allocation of resource for the projects.
• Develop new business, manage existing business.
For previous employment history please visit my LinkedIn page: https://www.linkedin.com/elliotdale
Reality applications and games. During this time we secured the following clients; Stockland, Optus, Twentieth
Century Fox, Target and Hungry Jack's (Burger King Australia). The value of these bespoke app builds were between AU$80K and AU$180K each.
• Work with companies with various AR/VR/MR hardware, such as Oculus, Microsoft Hololens, and Daqri
Realwear.
• Run AR events for leading companies, including an all-day AR workshop for Bayer using their AR app we
developed for their internal and educational use.
• Work with various AR and VR software SDK companies including Blippar, Aurasma, and Zappar.
• International reseller of AR Vuforia software. Built SaaS AR platforms for various companies using either
Vuforia or Aurasma.
• Developed the world's first AR fashion show within Stockland shopping centres around Australia. Built the Hungry Jack's (Burger King Australia) in-app AR game "Protect Your Whopper".
• Manage and create all estimates, SoW documentation, timelines and project budgets.
• Technical specification documents, wireframing, and overseeing the allocation of resource for the projects.
• Develop new business, manage existing business.
For previous employment history please visit my LinkedIn page: https://www.linkedin.com/elliotdale
Wireframing, Saas, Fashion, Linkedin, Hardware, International, Software, App, Production, Workshop, Founder
2014 - 2015
job
Planning Director, PHD Media
Omnicom Media Group, PHD Worldwide.
is a global communications planning and media buying
network, built on a culture of smart strategic thinking and creative innovation. Initially a 3-month fixed term
contract, this was extended to 12 months. TV and Digital (Programmatic) role implementation planning for the Greenstone Financial Services client.
• Contract position to oversee TV and Digital implementation planning for GFS.
• Oversee migration for GFS from performance display to programmatic.
• Assist GBD in supporting the team and delivering on client KPIs.
2
network, built on a culture of smart strategic thinking and creative innovation. Initially a 3-month fixed term
contract, this was extended to 12 months. TV and Digital (Programmatic) role implementation planning for the Greenstone Financial Services client.
• Contract position to oversee TV and Digital implementation planning for GFS.
• Oversee migration for GFS from performance display to programmatic.
• Assist GBD in supporting the team and delivering on client KPIs.
2
Innovation, Media buying, TV, Network, Implementation, Programmatic
2014 - 2014
job
Media Director
The Monkeys.
The Monkeys is one of Australia's fastest growing independent creative and digital agencies. They won the media business as well as the creative work for the Asian Cup 2015. This is a football tournament that is held
every four years. In January 2015 it was held in Australia.
• Contract position to lead negotiations and media planning/strategy for the 2015 Asian Cup.
every four years. In January 2015 it was held in Australia.
• Contract position to lead negotiations and media planning/strategy for the 2015 Asian Cup.
Media planning, It
My education
2015
-
2017
Australian Institute of Business
Master of Business Administration, Marketing
Master of Business Administration, Marketing
London Guildhall University
N/a, N/a
N/a, N/a
Elliot's reviews
Elliot has not received any reviews on Worksome.
Contact Elliot Dale
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Elliot directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark