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Senior Copywriter | UX Writer | Content Writer
Mitul Chauhan
,
Ruislip, United Kingdom
Experience
Other titles
Skills
I'm offering
Hi, I’m an ex-agency account handler turned copywriter, specialising in UX, brand and B2B growth content.
As a suit, I managed client accounts at some of the most respected global networks, for well over a decade. This experience has made me the writer I am today. Someone with multi-industry experience, creative nous, a strategic mindset and bags of versatility.
My services and skills:
– copywriting (TOV, brand stories, web copy, advertising, eCRM, print and social).
– UX copy (microcopy, product copy, UI text, component guidance and FAQs).
– B2B content (white papers, newsletters, blogs, corporate comms and case studies).
– Research (F2F stakeholder interviews, brand and customer surveys).
– Behavioural science (using nudge tactics to optimise response).
– Platform and tool proficiency (Figma, Miro, Airtable, Slack, Google Workplace and Microsoft 365).
As a suit, I managed client accounts at some of the most respected global networks, for well over a decade. This experience has made me the writer I am today. Someone with multi-industry experience, creative nous, a strategic mindset and bags of versatility.
My services and skills:
– copywriting (TOV, brand stories, web copy, advertising, eCRM, print and social).
– UX copy (microcopy, product copy, UI text, component guidance and FAQs).
– B2B content (white papers, newsletters, blogs, corporate comms and case studies).
– Research (F2F stakeholder interviews, brand and customer surveys).
– Behavioural science (using nudge tactics to optimise response).
– Platform and tool proficiency (Figma, Miro, Airtable, Slack, Google Workplace and Microsoft 365).
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Australia
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2023 - ?
freelance
Freelance Senior Copywriter | UX Writer | Content Writer
Hugo & Cat.
*Multiple contracts as Senior UX Writer or Copywriter*
– A&O Shearman | Jan-Apr 24 | new website copy, component guidance, tone of voice.
– Swiss Re | Feb-Apr 24 | Paid social ad copy, Google ads, campaign landing pages.
– Intermountain Health | Nov-Dec 23 | new website copy, tone of voice.
– Gen | Jun-Aug 23 | new website copy, tone of voice.
– A&O Shearman | Jan-Apr 24 | new website copy, component guidance, tone of voice.
– Swiss Re | Feb-Apr 24 | Paid social ad copy, Google ads, campaign landing pages.
– Intermountain Health | Nov-Dec 23 | new website copy, tone of voice.
– Gen | Jun-Aug 23 | new website copy, tone of voice.
User Experience, Copywriting, Social media copywriting, Website copy, Search Engine Optimization, Market research, Blogs, Advertising, Google adwords, Tone-of-voice, Content Strategy, Editorial content, Web content, Case stories, Naming, Ghostwriting
2023 - 2023
job
Senior Content Manager
CI&T.
– As part of CI&T's EMEA growth team, I managed content initiatives for the region.
– This involved planning, writing and co-creating a range of materials including newsletters, case studies, articles, landing pages, investor comms, event comms, industry reports and sales brochures.
– This involved planning, writing and co-creating a range of materials including newsletters, case studies, articles, landing pages, investor comms, event comms, industry reports and sales brochures.
Content marketing, Copywriting, Social media copywriting, Social media content, User Experience, Whitepaper, Blogs, Case stories, Scripting, Content Strategy
2021 - 2023
job
Head of Content
Somo (now CI&T).
– As a key member of the growth team, I created Somo's thought leadership strategy to support new business campaigns for banking, insurance, mortgages and utilities, as well as client newsletters and corporate comms.
– In parallel, I wrote content for the agency's clients including 777 Partners, MarketAxess and Bupa.
– I also led the rebranding of marketing copy when Somo was acquired by CI&T in January 2022.
– In parallel, I wrote content for the agency's clients including 777 Partners, MarketAxess and Bupa.
– I also led the rebranding of marketing copy when Somo was acquired by CI&T in January 2022.
Copywriting, Preparation for investor meeting, Internal communication, B2B Marketing, Lead generation, Marketing, Mentoring, Leadership, Social media copywriting, Content marketing, Website copy, Case stories, Editorial content, Core Values and Branding, Brand Building, Whitepaper, Content Strategy
2020 - 2021
freelance
Senior UX Writer – Virgin Media
Somo (now CI&T).
– As the first UX writer on the Virgin Media TV Care account, I was part of a cross-functional, agile team working with designers, developers, QA analysts, product owners and clients.
– I wrote copy for new self-service journeys to give TV subscribers a better digital customer experience and to reduce inbound calls.
– I wrote copy for new self-service journeys to give TV subscribers a better digital customer experience and to reduce inbound calls.
User Experience, UX, User research, User testing, Copywriting, Web content, Presenting, Tone-of-voice, Agile
2020 - 2020
freelance
Freelance Copywriter
Freelance Copywriter.
– Copywriting for B2B clients, Rise IQ, Hudson Fuggle and Aarti Parmar.
– Created new web landing pages and client case studies and ghostwrote LinkedIn articles.
– Created new web landing pages and client case studies and ghostwrote LinkedIn articles.
Copywriting, Marketing, Content marketing, Web content, Copy editing, Proofreading, Social media copywriting, Website copy, Tone-of-voice, Direct marketing, Seo copywriting
2006 - 2020
temp
Account Director & Business Director
Various permanent roles at creative agencies including Portas, Stack, OLIVER, Proximity, EHS and Fingal.
– I led client relationships to deliver marketing communication success for brands including Barclaycard, Sainsbury's, Tesco Clubcard, the AA, BBC TV Licensing and Silverstone.
– I was responsible for managing agency teams, multi-million-pound budgets, P&L, recruitment, organic growth and career development.
– I was responsible for managing agency teams, multi-million-pound budgets, P&L, recruitment, organic growth and career development.
Campaign, Forecast, Copywriting, Content creation, Team management, Account management, Brand identity, Stakeholder Management
My education
1995
-
1998
Royal Holloway College, University of London
BA Honours 2:1, English Literature
BA Honours 2:1, English Literature
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