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jobs
Creative content strategist, writer & manager
Kate Luke
,
Hildenborough, United Kingdom
Experience
Other titles
Skills
I'm offering
I have a background in Talent Acquisition which has enabled me to gain a comprehensive understanding of how to draw an audience in. Understanding the needs of a client's key demographic for the purposes of Employer Branding & Content Creation is my specialism. I mix data-driven decisions with a creative eye to make a success of any project.
Markets
United States
(Remote
only)
United Kingdom
France
(Remote
only)
Germany
(Remote
only)
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
job
Content Manager
Domoney Ltd.
• Lead writing editorial in national publications (Sunday Mirror, Telegraph) & magazine articles
• Design content calendar to implement press demand, external campaigns, social media & comms
• Manage brand partner accounts, creating pitches & presentations as well as content schedule
• Plan & execute monthly newsletter promoting brand/charity partners & campaigns / comps
• Launch own brand product line & assign USP's to products, design collateral for e-commerce
• Written collateral includes: Trade & consumer press releases, TV script writing, storyboards, brochures, book research & copywriting
• Designing visual assets in Adobe Photoshop, InDesign, Illustrator, & Premiere Pro
• Analyse and report on web insights derived from metrics for editorial, newsletter & social media
• Design content calendar to implement press demand, external campaigns, social media & comms
• Manage brand partner accounts, creating pitches & presentations as well as content schedule
• Plan & execute monthly newsletter promoting brand/charity partners & campaigns / comps
• Launch own brand product line & assign USP's to products, design collateral for e-commerce
• Written collateral includes: Trade & consumer press releases, TV script writing, storyboards, brochures, book research & copywriting
• Designing visual assets in Adobe Photoshop, InDesign, Illustrator, & Premiere Pro
• Analyse and report on web insights derived from metrics for editorial, newsletter & social media
Adobe Photoshop, Social Media, Design, Copywriting, Writing, Illustrator, Indesign, Research, E-commerce, Storyboards, Content, TV, Adobe, Web, Social, Manager
2018 - 2018
job
Employer Branding Executive
Kew Green Hotels.
(Temporary position)
• L&D video production (scheduling & filming), PR, editorial, copywriting, graphic design,
• Data analysis, project & campaign strategy
• Social Media Management, Marketing campaigns
• L&D video production (scheduling & filming), PR, editorial, copywriting, graphic design,
• Data analysis, project & campaign strategy
• Social Media Management, Marketing campaigns
Social Media, Marketing, Design, Copywriting, Branding, Data Analysis, Video, Graphic design, Social media management, Pr, Management, Employer branding, Campaign, Production, Social
2014 - 2018
job
Digital Media Executive
Active Assistance Group.
Social Media
- Managing company Facebook, Linked In, Twitter accounts
- Scheduling the company events calendar & managing the event (inc promotional support)
- Managing Social Media calendar and scheduling posts, budgeting adverts and campaigns
SEO
- Creating training material and workshops for internal circulation
- Keyword phrases & competitor analysis, Google Analytics, Adwords
- Creating SEO strategy: inputting MetaData, Header Tags, link building & Google rankings
Website
- Maintaining website content via Wordpress and SEO Yoast plugin.
- Liaising with Web Development Team on content governance and compliance needs
- Assigning new users and managing permissions
- Project managing launching new website including inputting MetaData, internal links & Tags
- Managing SEO campaigns via Search Console, Webmaster Tools, Analytics, Adwords, keywords
Editorial
- Assigning articles across the business for quarterly newsletter distribution
- Liaising across departments to receive proofs and edit for newsletters
- Designing copy and graphics, layout and publishing to both client & internal distribution lists
- Updating website news & promoting via various platforms
Google Analytics
- Measuring conversion rates and goal acquisition
- Analysing Organic / Referral / Direct traffic on site to evaluate current SEO strategy & ROI
- Monthly tracking reports on behaviours, demographics, devices, bounce rates
- Managing company Facebook, Linked In, Twitter accounts
- Scheduling the company events calendar & managing the event (inc promotional support)
- Managing Social Media calendar and scheduling posts, budgeting adverts and campaigns
SEO
- Creating training material and workshops for internal circulation
- Keyword phrases & competitor analysis, Google Analytics, Adwords
- Creating SEO strategy: inputting MetaData, Header Tags, link building & Google rankings
Website
- Maintaining website content via Wordpress and SEO Yoast plugin.
- Liaising with Web Development Team on content governance and compliance needs
- Assigning new users and managing permissions
- Project managing launching new website including inputting MetaData, internal links & Tags
- Managing SEO campaigns via Search Console, Webmaster Tools, Analytics, Adwords, keywords
Editorial
- Assigning articles across the business for quarterly newsletter distribution
- Liaising across departments to receive proofs and edit for newsletters
- Designing copy and graphics, layout and publishing to both client & internal distribution lists
- Updating website news & promoting via various platforms
Google Analytics
- Measuring conversion rates and goal acquisition
- Analysing Organic / Referral / Direct traffic on site to evaluate current SEO strategy & ROI
- Monthly tracking reports on behaviours, demographics, devices, bounce rates
Website, Social, Search, Google, Web, Development, Support, Webmaster, Workshops, Twitter, Content, Compliance, Social Media, Analytics, Event, Adwords, Facebook, ROI, Training, Google analytics, Layout, Seo, Wordpress
2015 - 2016
job
Marketing Coordinator
Medimark Scientific Ltd.
• Project Management - Organising events, conferences, exhibitions (designing trade stands) & CPD
• Social Media - Managing platforms, creating promotional schedule for marketing campaigns
• Billing - Raising Purchase Orders, managing departmental excel budgets & balance spreadsheets
• Creation - Writing PR, editorial campaigns & tracking lead generation, graphic design
• Bookings - Designing proofs & booking adverts for multiple print publications, billing & ROI
• Content - Mail Merge campaigns, print, PR, Social Media, web development, internal bulletins
• Compliance - Internal departmental audits, updating legal compliance regulation & labels
• Social Media - Managing platforms, creating promotional schedule for marketing campaigns
• Billing - Raising Purchase Orders, managing departmental excel budgets & balance spreadsheets
• Creation - Writing PR, editorial campaigns & tracking lead generation, graphic design
• Bookings - Designing proofs & booking adverts for multiple print publications, billing & ROI
• Content - Mail Merge campaigns, print, PR, Social Media, web development, internal bulletins
• Compliance - Internal departmental audits, updating legal compliance regulation & labels
Pr, Social, Booking, Web, Development, Coordinator, Content, Compliance, Management, Social Media, Print, ROI, Graphic design, Writing, Project Management, Excel, Design, Marketing
2012 - 2014
job
Music Industry PA
CC Young & Co.
Music, ON
2011 - 2012
job
Senior Systems Sales Associate
Harrods.
Sales
My education
2009
-
2012
Canterbury Christ Church University
Bachelors, Music
Bachelors, Music
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