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Digital Marketing Expert Specialising in Targeted Social Media and PPC Campaigns
Nikolett Vilmos
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Equipped with an MSc Degree in Digital Marketing & Analytics and 6 years’ experience in digital marketing across a range of industries, working with both blue chip brands and startups.
Available as a freelance consultant specialising in PPC, targeted social media advertising, CRM, SEO and integrated communications campaigns; with a combined analytical and creative skillset that allows me to interpret complex data sets, that drive original campaigns and brand strategy, precise targeting and media buying tactics with strong financial results.
Available as a freelance consultant specialising in PPC, targeted social media advertising, CRM, SEO and integrated communications campaigns; with a combined analytical and creative skillset that allows me to interpret complex data sets, that drive original campaigns and brand strategy, precise targeting and media buying tactics with strong financial results.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2020 - ?
freelance
Director
Emerald Digital.
• Plan and execute the digital advertising strategy of clients with a focus on lifestyle, hospitality & travel brands;
• Manage Google Ads with up to 21% conversion rate;
• Manage social media advertising, including both organic content creation aligned with the brand image and paid campaigns having
delivered up to 40:1 ROI;
• Analyse & interpret data across a range of platforms including Google Analytics, booking engines and distribution channels; and provide
valuable customer insights to increase wider business level output and efficiency;
• Manage the ecommerce journey across Shopify, Amazon, Google Shopping, Facebook Commerce & Instagram Shopping;
• Advise the clients on UX design and on-site content;
• Develop CRM & email marketing campaigns, promotions strategy & retention programs, with full understanding of GDPR implications.
• Manage Google Ads with up to 21% conversion rate;
• Manage social media advertising, including both organic content creation aligned with the brand image and paid campaigns having
delivered up to 40:1 ROI;
• Analyse & interpret data across a range of platforms including Google Analytics, booking engines and distribution channels; and provide
valuable customer insights to increase wider business level output and efficiency;
• Manage the ecommerce journey across Shopify, Amazon, Google Shopping, Facebook Commerce & Instagram Shopping;
• Advise the clients on UX design and on-site content;
• Develop CRM & email marketing campaigns, promotions strategy & retention programs, with full understanding of GDPR implications.
Social, Google, Amazon, Google shopping, Content, Analytics, Facebook, Social Media, Shopify, UX, Email marketing, CRM, Ecommerce, UX Design, Content creation, Advertising, Google analytics, Design, Marketing, Instagram, Instagram Marketing, Social media ads, Google adwords, Seo, Wordpress, Digital Marketing
2020 - 2020
job
Digital Acquisition Manager
edyn Hotel Group.
• Managed the development, delivery and optimization of the digital acquisition strategy for all brands and properties owned by edyn
across Europe, including Locke, SACO, The Moorgate and Wittenberg;
• Oversaw all biddable media, developed and continuously optimized PPC accounts and campaigns, including ad copies, landing pages,
CTA and budget management, working with £30k+ budgets and a target ROI of 8:1;
• Delivered microtargeted social media advertising campaigns leading to an increase in both brand awareness and conversions;
• Managed the ecommerce experience, monitored site content and navigation, identified ways to improve customer journey;
• Developed creative campaigns and the yearly content & promotional calendar, partnering across functions and departments;
• Lead the digital activation of 2 hotel launches in London and planning for 4 upcoming openings in Dublin and Munich;
• Established reporting structure and delivered regular presentations on quantitative and qualitative performance across the portfolio.
across Europe, including Locke, SACO, The Moorgate and Wittenberg;
• Oversaw all biddable media, developed and continuously optimized PPC accounts and campaigns, including ad copies, landing pages,
CTA and budget management, working with £30k+ budgets and a target ROI of 8:1;
• Delivered microtargeted social media advertising campaigns leading to an increase in both brand awareness and conversions;
• Managed the ecommerce experience, monitored site content and navigation, identified ways to improve customer journey;
• Developed creative campaigns and the yearly content & promotional calendar, partnering across functions and departments;
• Lead the digital activation of 2 hotel launches in London and planning for 4 upcoming openings in Dublin and Munich;
• Established reporting structure and delivered regular presentations on quantitative and qualitative performance across the portfolio.
Advertising, Ecommerce, Budget, PPC, ROI, Management, Content, Landing pages, Development, Planning, Social, Manager, Project Management, Social Media, Digital Marketing, Digital communication, Metasearch, Google hotel ads, Google adwords, Google tag manager
2019 - 2019
job
Digital Strategy Consultant
Re_Set Innovation Consultancy.
• Worked with best-in-class clients across a range of industries including ecommerce, media and property;
• Developed creative campaigns, digital communications & media buying strategies - across all stages of the purchase funnel;
• Assisted in the operational delivery of communications campaigns and technology driven solutions across all digital channels, including
SEO, PPC, Display Remarketing, RFID-led customer engagement and email retention programs;
• Collected, analysed and visualized data that translated into actionable insights and creative recommendations;
• Built bespoke statistical models and dashboards for forecasting, monitoring and controlling impact & ROI;
• Managed client relationships and actively participated at meetings with C-level decision-makers.
• Developed creative campaigns, digital communications & media buying strategies - across all stages of the purchase funnel;
• Assisted in the operational delivery of communications campaigns and technology driven solutions across all digital channels, including
SEO, PPC, Display Remarketing, RFID-led customer engagement and email retention programs;
• Collected, analysed and visualized data that translated into actionable insights and creative recommendations;
• Built bespoke statistical models and dashboards for forecasting, monitoring and controlling impact & ROI;
• Managed client relationships and actively participated at meetings with C-level decision-makers.
Seo, Digital Strategy, Ecommerce, Forecasting, PPC, Controlling, Technology, Media buying, Monitoring, Retention, RFID
2018 - 2019
job
Senior Marketing and Membership Manager
Beaufort House & Albert's Private Member's Club.
• Developed the yearly marketing strategy, incl. events & media planning, budgeting & KPIs, end-to-end A&P campaign management;
• Managed SEM; planned & executed targeted social media campaigns via Facebook, Instagram & LinkedIn using Custom & Lookalike
Audiences, Account Targeting and Lead Gen Forms;
• Managed online PR, affiliates & influencer engagement, leading to 200%+ follower increase;
• Controlled and optimized CRM by implementing a new data-based system, managed email marketing strategy;
• Personally managed VIP communications with utmost discretion and confidentiality;
• Established partnerships with corporates, local businesses and other luxury brands e.g. LVMH and Cartier;
• Managed internal and external parties, such as graphic designers and booking agencies.
• Managed SEM; planned & executed targeted social media campaigns via Facebook, Instagram & LinkedIn using Custom & Lookalike
Audiences, Account Targeting and Lead Gen Forms;
• Managed online PR, affiliates & influencer engagement, leading to 200%+ follower increase;
• Controlled and optimized CRM by implementing a new data-based system, managed email marketing strategy;
• Personally managed VIP communications with utmost discretion and confidentiality;
• Established partnerships with corporates, local businesses and other luxury brands e.g. LVMH and Cartier;
• Managed internal and external parties, such as graphic designers and booking agencies.
Pr, Manager, Social, Planning, Booking, Online, Campaign, Media planning, Management, Social Media, Linkedin, SEM, Facebook, Instagram, Email marketing, CRM, MArketing Strategy, Marketing
2015 - 2018
job
Head of Marketing
JuJu Chelsea Restaurant Group.
• Lead a team of 5 developing & executing the 360 marketing strategy that achieved a 15% yearly profit increase in 2017;
• Managed the online PR and digital advertising campaigns, aligned with the offline strategy;
• Planned and executed Google Adwords campaigns using extensions, A/B testing and bid-modifiers to maximise ROI;
• Developed the events & promotions calendar, including Official London Fashion Week and Wimbledon events with 500+ attendees;
• Maximized client retention through loyalty programs and personal relationship management;
• Optimised demand management by centralizing data generated by the marketing & operations functions and improving internal
communications;
• Constructed ROI reports with full understanding of the group's overall P&L.
• Managed the online PR and digital advertising campaigns, aligned with the offline strategy;
• Planned and executed Google Adwords campaigns using extensions, A/B testing and bid-modifiers to maximise ROI;
• Developed the events & promotions calendar, including Official London Fashion Week and Wimbledon events with 500+ attendees;
• Maximized client retention through loyalty programs and personal relationship management;
• Optimised demand management by centralizing data generated by the marketing & operations functions and improving internal
communications;
• Constructed ROI reports with full understanding of the group's overall P&L.
Marketing, Advertising, MArketing Strategy, Google adwords, Operations, ROI, Adwords, Pr, Management, Retention, Google, Online, Online marketing, Digital communication, Event management, Event planning, Communication, Social Media
2015 - 2015
job
Marketing Consultant
Goldmills Group.
• Advised the company's hospitality clients, on marketing & brand strategies;
• Developed both brand awareness & conversion campaigns for the clients;
• Managed the company's organic social media strategy;
• Established partnerships with third parties to drive customer acquisition.
• Developed both brand awareness & conversion campaigns for the clients;
• Managed the company's organic social media strategy;
• Established partnerships with third parties to drive customer acquisition.
Social Media, Marketing, Social, Direct marketing, MArketing Strategy, Content marketing, Project Management
My education
2020
University of Pennsylvania Online
Certification, Viral Marketing Psychology
Certification, Viral Marketing Psychology
2018
-
2019
Regents University London
MSc, Digital Marketing & Analytics
MSc, Digital Marketing & Analytics
2013
-
2017
Cass Business School
BSc, Business Studies
BSc, Business Studies
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