Nikolett Vilmos, London, United Kingdom

• Plan and execute the digital advertising strategy of clients with a focus on lifestyle, hospitality & travel brands;
• Manage Google Ads with up to 21% conversion rate;
• Manage social media advertising, including both organic content creation aligned with the brand image and paid campaigns having
delivered up to 40:1 ROI;
• Analyse & interpret data across a range of platforms including Google Analytics, booking engines and distribution channels; and provide
valuable customer insights to increase wider business level output and efficiency;
• Manage the ecommerce journey across Shopify, Amazon, Google Shopping, Facebook Commerce & Instagram Shopping;
• Advise the clients on UX design and on-site content;
• Develop CRM & email marketing campaigns, promotions strategy & retention programs, with full understanding of GDPR implications.

• Managed the development, delivery and optimization of the digital acquisition strategy for all brands and properties owned by edyn
across Europe, including Locke, SACO, The Moorgate and Wittenberg;
• Oversaw all biddable media, developed and continuously optimized PPC accounts and campaigns, including ad copies, landing pages,
CTA and budget management, working with £30k+ budgets and a target ROI of 8:1;
• Delivered microtargeted social media advertising campaigns leading to an increase in both brand awareness and conversions;
• Managed the ecommerce experience, monitored site content and navigation, identified ways to improve customer journey;
• Developed creative campaigns and the yearly content & promotional calendar, partnering across functions and departments;
• Lead the digital activation of 2 hotel launches in London and planning for 4 upcoming openings in Dublin and Munich;
• Established reporting structure and delivered regular presentations on quantitative and qualitative performance across the portfolio.

• Worked with best-in-class clients across a range of industries including ecommerce, media and property;
• Developed creative campaigns, digital communications & media buying strategies - across all stages of the purchase funnel;
• Assisted in the operational delivery of communications campaigns and technology driven solutions across all digital channels, including
SEO, PPC, Display Remarketing, RFID-led customer engagement and email retention programs;
• Collected, analysed and visualized data that translated into actionable insights and creative recommendations;
• Built bespoke statistical models and dashboards for forecasting, monitoring and controlling impact & ROI;
• Managed client relationships and actively participated at meetings with C-level decision-makers.

• Developed the yearly marketing strategy, incl. events & media planning, budgeting & KPIs, end-to-end A&P campaign management;
• Managed SEM; planned & executed targeted social media campaigns via Facebook, Instagram & LinkedIn using Custom & Lookalike
Audiences, Account Targeting and Lead Gen Forms;
• Managed online PR, affiliates & influencer engagement, leading to 200%+ follower increase;
• Controlled and optimized CRM by implementing a new data-based system, managed email marketing strategy;
• Personally managed VIP communications with utmost discretion and confidentiality;
• Established partnerships with corporates, local businesses and other luxury brands e.g. LVMH and Cartier;
• Managed internal and external parties, such as graphic designers and booking agencies.

• Lead a team of 5 developing & executing the 360 marketing strategy that achieved a 15% yearly profit increase in 2017;
• Managed the online PR and digital advertising campaigns, aligned with the offline strategy;
• Planned and executed Google Adwords campaigns using extensions, A/B testing and bid-modifiers to maximise ROI;
• Developed the events & promotions calendar, including Official London Fashion Week and Wimbledon events with 500+ attendees;
• Maximized client retention through loyalty programs and personal relationship management;
• Optimised demand management by centralizing data generated by the marketing & operations functions and improving internal
communications;
• Constructed ROI reports with full understanding of the group's overall P&L.