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Experienced multi channel Marketing professional
Ginette Ward
,
Reading, United Kingdom
Experience
Other titles
Skills
I'm offering
Need someone to take control of your marketing projects? Someone who can complete them on time and within budget? I have 15 years experience in the marketing industry and thrive on results. My experience is across all channels and particularly in social media marketing, writing content for SEO, email communications and events both face to face and webinars.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2010 - 2010
job
Marketing Executive
Kohler Uninterruptible Power.
• Events management including organisation, promotion, management and follow-up of:
◦ Client CPD seminars - 8-10 per year held across the UK with an average of 50 attendees per event
◦ CPD webinars using Gotowebinar with an average of 100 attendees per event
◦ Annual stand presence at Data Centre World exhibition at ExCel, including stand redesign, promotional and logistics
◦ Client overseas two-day events at the manufacturing plant in Lugano, Switzerland
• Management of company LinkedIn & Twitter accounts for UK and Singapore, regular posting of content
• Design, management, copy-writing and analysis of promotional email campaigns to in-house database, and monthly e-newsletter
• Liaising with external design agency to produce new and updated sales collateral
• PR/media planning - working PR agency to produce online/print advertisements & articles
• Responsible for uploading content to UK & Singapore websites
• Working with digital marketing agency to implement SEO techniques & improve rankings and usability of website
• Writing customer case studies for use online and via social media
• Internal communications - production of quarterly staff newsletter
◦ Client CPD seminars - 8-10 per year held across the UK with an average of 50 attendees per event
◦ CPD webinars using Gotowebinar with an average of 100 attendees per event
◦ Annual stand presence at Data Centre World exhibition at ExCel, including stand redesign, promotional and logistics
◦ Client overseas two-day events at the manufacturing plant in Lugano, Switzerland
• Management of company LinkedIn & Twitter accounts for UK and Singapore, regular posting of content
• Design, management, copy-writing and analysis of promotional email campaigns to in-house database, and monthly e-newsletter
• Liaising with external design agency to produce new and updated sales collateral
• PR/media planning - working PR agency to produce online/print advertisements & articles
• Responsible for uploading content to UK & Singapore websites
• Working with digital marketing agency to implement SEO techniques & improve rankings and usability of website
• Writing customer case studies for use online and via social media
• Internal communications - production of quarterly staff newsletter
Pr, UP, Social, Redesign, Production, Online, Organization, Usability & UX, Twitter, Media planning, Content, Website, Sales, Management, Digital Marketing, Event, Linkedin, Print, Database, Usability, Websites, Writing, Excel, Seo, Design, Marketing, Social Media
2009 - 2010
job
Internal Communications Officer
EMCOR Facilities Services.
• Working with the Account Director to promote the corporate brand within the contract
• Taking ownership of internal communications within the contract including organising team and town hall briefings, and writing/producing the internal newsletter
• Manage the compilation and implementation of a focused customer care programme including customer satisfaction surveys, monitoring feedback & KPIs, communicating information internally to senior management team and running Stakeholder Engagement Programme
• Managing submission of tenders
• Organising client and staff entertainment events.
• Taking ownership of internal communications within the contract including organising team and town hall briefings, and writing/producing the internal newsletter
• Manage the compilation and implementation of a focused customer care programme including customer satisfaction surveys, monitoring feedback & KPIs, communicating information internally to senior management team and running Stakeholder Engagement Programme
• Managing submission of tenders
• Organising client and staff entertainment events.
Writing, Management, Surveys, Implementation, Monitoring
2007 - 2009
job
Partner Marketing Account Executive
AEGON Direct Marketing Services Europe.
• Responsible for facilitating and developing existing and new business partner relationships
• Providing support to the Account Development Team on four large accounts and taking ownership of three smaller accounts
• Liaising with departments to manage operational delivery of marketing campaigns for each business partner including issuing campaign briefs, contracts, marketing material, reporting
• Assisting with and participating in monthly client review meetings
• Producing monthly MI reports
• Analysing data to improve campaign performance
• Providing support to the Account Development Team on four large accounts and taking ownership of three smaller accounts
• Liaising with departments to manage operational delivery of marketing campaigns for each business partner including issuing campaign briefs, contracts, marketing material, reporting
• Assisting with and participating in monthly client review meetings
• Producing monthly MI reports
• Analysing data to improve campaign performance
Marketing, Contracts, Support, Development, Business Partner, Campaign, Contracts
2004 - 2007
job
Inside Service Sales Executive
unknown.
• Responsible for outgoing sales of maintenance contracts and extended warranties to purchasers of UPS solutions
• Renewal of existing contracts without loss of cover for the customer or business to APC
• Yearly quota achieved - 90% renewal rate
• Daily liaison with partners, resellers and distributors, visiting partners to build relationships and educate them on product and pricing updates
• Proactively sourcing leads alongside the internal sales team
• Submitting weekly sales forecasts
• Renewal of existing contracts without loss of cover for the customer or business to APC
• Yearly quota achieved - 90% renewal rate
• Daily liaison with partners, resellers and distributors, visiting partners to build relationships and educate them on product and pricing updates
• Proactively sourcing leads alongside the internal sales team
• Submitting weekly sales forecasts
Contracts, Sales, Service, Sourcing, Contracts
2001 - 2004
job
Marketing Executive/Account Manager
World Advertising Research Center.
* Responsible for a subscriptions website called WARC.com targeting professionals from the Advertising, Marketing & Media industries
* Managing e-marketing campaigns from list purchase, to execution, to lead follow-up
* Attending conferences monthly to provide demonstrations of the website to delegates
* Following up leads from conference delegates
* Attending Market Research Society exhibitions yearly as an exhibitor & organising the stand
* Involvement in focus groups during the redesign of the WARC.com website
* Design of mailer packs
* Project managing the design of a new website for an existing WARC publication
* Visiting clients to provide training and demonstrations
* Processing new orders and carrying out renewals
* Assisting users with website navigation
* Managing e-marketing campaigns from list purchase, to execution, to lead follow-up
* Attending conferences monthly to provide demonstrations of the website to delegates
* Following up leads from conference delegates
* Attending Market Research Society exhibitions yearly as an exhibitor & organising the stand
* Involvement in focus groups during the redesign of the WARC.com website
* Design of mailer packs
* Project managing the design of a new website for an existing WARC publication
* Visiting clients to provide training and demonstrations
* Processing new orders and carrying out renewals
* Assisting users with website navigation
Marketing, Design, Advertising, Market research, Research, Account Manager, Training, Website, Redesign, Processing, Manager, UP
2000 - 2001
job
Test/Business Analyst
Prudential Assurance Company Ltd.
* Testing and re-testing the development of a bespoke programme
* Liasing with development, and business support teams to define test conditions and test scripts
* Coaching and supporting users and part-time testers
* Developing online help pages using the Microsoft FrontPage package, and process flows using Visio Professional 5.
I was then promoted to Business Analyst supporting the users of Prudential Annuities' three main bespoke systems.
* Liasing with development, and business support teams to define test conditions and test scripts
* Coaching and supporting users and part-time testers
* Developing online help pages using the Microsoft FrontPage package, and process flows using Visio Professional 5.
I was then promoted to Business Analyst supporting the users of Prudential Annuities' three main bespoke systems.
Coaching, Visio, Test, Support, Analyst, Testing, Development, Online
1999 - 1999
job
Telemarketing Executive
Sage Tetra.
Telemarketing
My education
1997
-
2000
The University of Southampton
BSc Psychology 2:1, Psychology
BSc Psychology 2:1, Psychology
1994
-
1996
The Henley College
A levels A-C, Psychology, Biology, Geography
A levels A-C, Psychology, Biology, Geography
1989
-
1994
Highdown Comprehensive School
GCSEs x 9, 9 x A-B
GCSEs x 9, 9 x A-B
?
-
2003
n/a
Intermediategraduate, CIM
Intermediategraduate, CIM
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