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Senior
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0
jobs
Campaign, Content, Social and Brand Strategy
Amaranth Mansanet
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Special operations - former head of content and social media from luxury fashion to startups. I use my MSc in consumer affairs and psychology to define target audiences and create and facilitate products of innovative content campaigns to reach them.
I am always pushing to create campaigns that connect with the target audience and inspire and excite them
I am always pushing to create campaigns that connect with the target audience and inspire and excite them
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
German
Good
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
freelance
Brand, Content and Social Strategist
A.W.A.K.E Mode/Secret Sales.
• Act as a creative manager to develop brand, campaign and social media content and strategy to increase audience affinity and brand awareness across web, advertising, and social media
• Identify strategic influencer and brand partners that promote campaigns to advance our brand positioning and align to our audience
• Conduct competitive analysis to develop brand positioning and social strategy that increases follower growth and brand affinity
• Develop brand voice and ensure aesthetic consistency across all content assets and calendars
• Manage the content marketing budget and content development workflows and creative designers and producers
• Use consumer behaviour and psychology research skills to develop buyer personas and strategies for how to target them
• Identify strategic influencer and brand partners that promote campaigns to advance our brand positioning and align to our audience
• Conduct competitive analysis to develop brand positioning and social strategy that increases follower growth and brand affinity
• Develop brand voice and ensure aesthetic consistency across all content assets and calendars
• Manage the content marketing budget and content development workflows and creative designers and producers
• Use consumer behaviour and psychology research skills to develop buyer personas and strategies for how to target them
Digital and social campaigns, Social media strategies, Social Media, Creative content, Content Management, Creative consultant
2019 - 2019
freelance
Head of Content & Social Media - Consultant
Consumer Affairs & Sophia Webster Ltd.
Lead the team responsible for the conception, creation and execution of inspiring content Thesis Topic:
across social media, web and marketing Determinates of Online
• Drove audience understanding and segmentation, using this understanding of our target Opinion Generation and audience and followers to develop campaigns that would resonate with them Social Media
across social media, web and marketing Determinates of Online
• Drove audience understanding and segmentation, using this understanding of our target Opinion Generation and audience and followers to develop campaigns that would resonate with them Social Media
Social Media, Marketing, Management, Technology, Content, Web, Online, Social
2015 - 2018
job
Social Media Manager
Mytheresa.
Strengthened the online retailer's brand identity in social media, by creating a visual voice that resonated
with our target audience
• Worked with retail team to develop and highlight instore campaigns and promotions
• Managed all content from conception to implementation: created mood boards, oversaw and planned
shooting, approved images and videos, generated posts, managed calendars and scheduling
• Promoted VIP-attended events by working with the PR and Events team to plan and manage storyline and real-time coverage
• Maintained client relationships by working with both internal and external teams to coordinate product
launches and designer collaborations
• Developed and managed paid social strategy for Instagram, Facebook, Pinterest and Twitter
• Quantified our 60% growth in engagement and followers year-to-year through analysis and reporting using
analytics for Facebook, Instagram, YouTube, Pinterest, Google, and Twitter as well as Talkwalker, Hootsuite,
Buffer
• Launched Mytheresa on Chinese social media platforms Weibo and WeChat and worked with our internal
business development team and an external agency to develop and manage the channels, including creating
campaigns specific to that region
• Trained multiple internal teams as to how to use Snapchat and other social media channels
• Created press buzz for the brand via originating, planning and executing the experimental Instagram
campaign @myt_stylist which was written about and re-blogged by French Vogue and top fashion influencers
with our target audience
• Worked with retail team to develop and highlight instore campaigns and promotions
• Managed all content from conception to implementation: created mood boards, oversaw and planned
shooting, approved images and videos, generated posts, managed calendars and scheduling
• Promoted VIP-attended events by working with the PR and Events team to plan and manage storyline and real-time coverage
• Maintained client relationships by working with both internal and external teams to coordinate product
launches and designer collaborations
• Developed and managed paid social strategy for Instagram, Facebook, Pinterest and Twitter
• Quantified our 60% growth in engagement and followers year-to-year through analysis and reporting using
analytics for Facebook, Instagram, YouTube, Pinterest, Google, and Twitter as well as Talkwalker, Hootsuite,
Buffer
• Launched Mytheresa on Chinese social media platforms Weibo and WeChat and worked with our internal
business development team and an external agency to develop and manage the channels, including creating
campaigns specific to that region
• Trained multiple internal teams as to how to use Snapchat and other social media channels
• Created press buzz for the brand via originating, planning and executing the experimental Instagram
campaign @myt_stylist which was written about and re-blogged by French Vogue and top fashion influencers
Growth, Manager, Social, Hootsuite, Planning, Online, Campaign, Google, Development, Pinterest, Snapchat, Implementation, Social Media, Twitter, Content, Youtube, Analytics, Pr, Fashion, Facebook, Instagram, Retail, Business development
2011 - 2012
job
Marketing Manager UK/US/Benelux
posterXXL AG.
Increased profits by over 50% despite a reduced budget, while acting as interim country manager, by creating
compelling advertising promotions, establishing a strong brand image in the market and developing a
spending and returns policy for campaigns across a variety of marketing channels including SEM/PPC (Google & Bing), newsletter, display and social media
• Tailored site content and copy to establish a better brand image that related to our target markets and improved SEO positions
• Strengthened brand positioning by working on rebranding and new site features based on feedback, database
analysis and market research
• Developed promotional strategies, concepts and materials for all channels (SEM, newsletter, CRM campaigns, Affiliate and display)
• Boosted brand awareness by establishing both online and offline partnerships and cooperations
• Improved ROI by experimenting with different sales campaigns, performing ongoing competitive analysis and reporting results to department head
• Established brand presence on social media
compelling advertising promotions, establishing a strong brand image in the market and developing a
spending and returns policy for campaigns across a variety of marketing channels including SEM/PPC (Google & Bing), newsletter, display and social media
• Tailored site content and copy to establish a better brand image that related to our target markets and improved SEO positions
• Strengthened brand positioning by working on rebranding and new site features based on feedback, database
analysis and market research
• Developed promotional strategies, concepts and materials for all channels (SEM, newsletter, CRM campaigns, Affiliate and display)
• Boosted brand awareness by establishing both online and offline partnerships and cooperations
• Improved ROI by experimenting with different sales campaigns, performing ongoing competitive analysis and reporting results to department head
• Established brand presence on social media
SEM, Manager, Social, Interim, Performing, Online, Google, Affiliate, Content, Sales, Social Media, Database, ROI, PPC, Research, Market research, Budget, CRM, Advertising, Seo, Marketing
2010 - 2011
job
Marketing Assistant UK & IE
Zooplus AG.
Successfully expanded and negotiated partnerships with price comparison sites and developed both online
and offline cooperations with top pet-related foundations, shows, websites, and projects
• Improved SEO positions for critical keywords through research and by writing SEO rich content for the website
• Advanced our affiliate program on a range of platforms, developed promotions and was responsible for all
affiliate communications
• Optimized SEM/PPC Google AdWords and Display campaigns for UK & IE websites
and offline cooperations with top pet-related foundations, shows, websites, and projects
• Improved SEO positions for critical keywords through research and by writing SEO rich content for the website
• Advanced our affiliate program on a range of platforms, developed promotions and was responsible for all
affiliate communications
• Optimized SEM/PPC Google AdWords and Display campaigns for UK & IE websites
Marketing, Seo, Google adwords, Writing, Research, Websites, PPC, Adwords, Website, Content, Affiliate, Google, Online, SEM
My education
2010
-
2012
Technical University of Munich
MSc Master's of Science, Consumer Affairs & Technology Management
MSc Master's of Science, Consumer Affairs & Technology Management
2004
-
2008
University of San Francisco
Bachelors - Honors, Pre-Law, English, Philosophy, German
Bachelors - Honors, Pre-Law, English, Philosophy, German
Pi Sigma Honors Society
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