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Senior
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0
jobs
Rita Balestrazzi
,
Reading, United Kingdom
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
German
Good
English
Fluently
My experience
2019 - ?
freelance
PR Consultant
Rock2Rose PR.
Achievements and responsibilities:
• Roidmi Launch:
• Roidmi Launch:
Pr
2020 - 2020
job
Brand Communications Manager
Vestel Group.
June- July 2020: Through the creation and distribution of international press releases, the company's reputation as a multi-brand manufacturing giant has been reinforced, and sales launches successfully supported in individual countries i.e multiple German retail accounts already in discussions to list new HD+ TVs - Advanced Television, Digital TV News, Hidden Wires, and BroadbandTVnews
Brand Communications Manager, Vestel Group, Slough
(June 2013 - April 2019)
Achievements and responsibilities:
• Toshiba Europe: Creation of brand proposition, communications, campaign and collateral for lucrative omni-channel retail sell-in and quarterly consumer brand and range launches. As the EMEA communications lead, I assumed responsibility for the IFA 2017 and 2018 press conferences, which were attended by over 150 international journalists, as well as the top key retail accounts.
• Responsibilities included the creation of the international press kit and press conference content and assets, leveraging my network of journalist contacts to achieve over £750,000 worth of coverage in 2018 in key markets, such as the UK, Germany, France, Italy, and Poland. UK media included Mail Online, TechRadar, What HiFi, Pocket-lint, Cnet and The Gadget Show.
• Accelerated target growth in the first two years of trading, with Toshiba rapidly accumulating enough market share to become one of the top 4 TV brands in the UK, according to GFK data (2019).
Brand Communications Manager, Vestel Group, Slough
(June 2013 - April 2019)
Achievements and responsibilities:
• Toshiba Europe: Creation of brand proposition, communications, campaign and collateral for lucrative omni-channel retail sell-in and quarterly consumer brand and range launches. As the EMEA communications lead, I assumed responsibility for the IFA 2017 and 2018 press conferences, which were attended by over 150 international journalists, as well as the top key retail accounts.
• Responsibilities included the creation of the international press kit and press conference content and assets, leveraging my network of journalist contacts to achieve over £750,000 worth of coverage in 2018 in key markets, such as the UK, Germany, France, Italy, and Poland. UK media included Mail Online, TechRadar, What HiFi, Pocket-lint, Cnet and The Gadget Show.
• Accelerated target growth in the first two years of trading, with Toshiba rapidly accumulating enough market share to become one of the top 4 TV brands in the UK, according to GFK data (2019).
Retail, Journalist, Sales, Content, TV, Network, Growth, International, Campaign, Online, Manager
2019 - 2019
job
sales uplift and early sell-out of the Roidmi ranges
Real Homes and Standard.co.uk.
October - Dec 2019: Creation of brand proposition and Roidmi communications for trade and consumer launch. Consumer launch and favourable reviews resulted in 17% sales uplift and early sell-out of the Roidmi ranges for the first Roidmi retailer, Amazon, throughout Oct-Dec 2019 and Jan - Mar 2020 periods - Real Homes and Standard.co.uk.
Sales, Amazon
2015 - 2016
job
EMEA communications lead
Express.co.uk.
• Sharp Home Europe: Building on the Sharp brand heritage with a next-chapter brand and communications strategy to enter the European MDA market and rapidly grow market share through key retail accounts, particularly in the categories of laundry, refrigeration and dishwashing in AO, Costco, Argos and Currys. As the EMEA communications lead, responsibilities included the creation of the international press kits and press conferences for IFA 2015, 2016, 2017, and 2018, and LivingKitchen 2019. IFA 2018 resulted in over £500,000 of international press coverage - Express.co.uk, Trusted Reviews, T3, Digital Trends and Cnet - and over £200,00 for LivingKitchen 2019 - Stuff, TechRadar, Pocket-lint, The Independent and Standard.co.uk.
• Forged a 3rd party partnership with Reckitt Benckiser (Q1, 2019), and raised the profile of the brand with an on-pack promotional campaign, which resulted in a 10% uplift in sales across the UK and France, with most of the uplift reported in harder-to-sell, full-size and compact built-in dishwasher categories.
• Corporate communications strategy.
Through the creation of an EMEA-wide corporate communications strategy, the Vestel corporate narrative was updated, and this OEM manufacturer re-positioned as a multi-brand CE giant with an enviable, high profile reputation that can attract and retain the best talent and business partners, including Amazon, Dolby and Intel.
• Forged a 3rd party partnership with Reckitt Benckiser (Q1, 2019), and raised the profile of the brand with an on-pack promotional campaign, which resulted in a 10% uplift in sales across the UK and France, with most of the uplift reported in harder-to-sell, full-size and compact built-in dishwasher categories.
• Corporate communications strategy.
Through the creation of an EMEA-wide corporate communications strategy, the Vestel corporate narrative was updated, and this OEM manufacturer re-positioned as a multi-brand CE giant with an enviable, high profile reputation that can attract and retain the best talent and business partners, including Amazon, Dolby and Intel.
Retail, Sales, Amazon, International, Express, Campaign
2007 - 2013
job
PR and Marketing Manager
Baumatic Group.
Achievements and responsibilities:
• 2011: Identified key demographics through market research, devising a brand story and content to expand the business into additional higher margin categories, as well as the SDA market. Subsequently ensured retail listing and promotional support in prestige retailers, such as Harrods i.e with the Baumatic wine cooler series, which featured in the Harrods window display, free of charge, for two consecutive Valentine's Day promotions in 2010 and 2011. Also, drove a sales spike of 15% with joint Nestle campaign to promote the Baumatic American fridge/freezer on the packs of Ski Yogurt.
• 2011: Identified key demographics through market research, devising a brand story and content to expand the business into additional higher margin categories, as well as the SDA market. Subsequently ensured retail listing and promotional support in prestige retailers, such as Harrods i.e with the Baumatic wine cooler series, which featured in the Harrods window display, free of charge, for two consecutive Valentine's Day promotions in 2010 and 2011. Also, drove a sales spike of 15% with joint Nestle campaign to promote the Baumatic American fridge/freezer on the packs of Ski Yogurt.
Marketing, Retail, Market research, Research, Pr, Sales, Content, Support, Campaign, Manager
My education
2002
-
2006
English Literature Kingston University
Bachelors, N/a
Bachelors, N/a
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