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Digital Marketing Specialist
Andrew Cottam
,
Preston, United Kingdom
Experience
Other titles
Skills
I'm offering
I have over 20 years of experience in digital marketing and ecommerce working B2B and B2C across many different industry sectors.
I'm Google certified and passionate about digital marketing and ecommerce.
I'm Google certified and passionate about digital marketing and ecommerce.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
Head of Digital Marketing
Engage Marketing Limited.
• I am responsible for creating, implementing and reporting on paid search and digital marketing strategies for several clients. This includes but not limited to paid channels such as Google, Bing, LinkedIn, Facebook, Instagram & display networks.
• I have acquired new paid search clients and have continued to meet business objectives of the existing clients.
• I manage the marketing/I.T department which consists of 5 individuals. This includes mentoring, support and ensuring the team achieve client expectations.
• I regularly communicate the latest best practice digital marketing techniques to the marketing team and ensure these techniques are applied to the campaigns.
• I have successfully delivered the clients monthly business objectives to date.
• I have acquired new paid search clients and have continued to meet business objectives of the existing clients.
• I manage the marketing/I.T department which consists of 5 individuals. This includes mentoring, support and ensuring the team achieve client expectations.
• I regularly communicate the latest best practice digital marketing techniques to the marketing team and ensure these techniques are applied to the campaigns.
• I have successfully delivered the clients monthly business objectives to date.
Digital Marketing, Marketing, Instagram, Facebook, Mentoring, Linkedin, Support, Google, Search
2019 - 2019
job
Head of Digital Marketing
Soap Media Limited.
● Create and deliver multi-channel digital marketing strategies for all clients, based on their business objectives and customer personas.
● Create, implement and report on paid search strategies for several client using various tools such as Adalysis, Optmyzr, Google Search Console, Google Analytics, SEMRush.
● Review and provide best practice approach to user journeys and conversion rate optimisation using tools like HotJar and CrazyEgg.
● Responsible for the management and coaching of the marketing department.
● Manage and continually improve digital marketing performance for all clients.
● Create Google Data Studio reports and review performance against business objectives on a weekly basis.
● Manage the working relationship with clients and help to grow the business through client acquisition and retention.
● Create, implement and report on paid search strategies for several client using various tools such as Adalysis, Optmyzr, Google Search Console, Google Analytics, SEMRush.
● Review and provide best practice approach to user journeys and conversion rate optimisation using tools like HotJar and CrazyEgg.
● Responsible for the management and coaching of the marketing department.
● Manage and continually improve digital marketing performance for all clients.
● Create Google Data Studio reports and review performance against business objectives on a weekly basis.
● Manage the working relationship with clients and help to grow the business through client acquisition and retention.
Digital Marketing, Marketing, Google analytics, Coaching, Optimization, Management, Google search console, Analytics, Google Data studio, Marketing Performance, Retention, Google, Search, Hotjar
2015 - 2019
job
Online Marketing Manager
Crosslane Property Group.
Responsible for creating and delivering the online strategy for the Crosslane Property
Group and Prime Student Living
● Oversee the online marketing budget for each business
● Responsible for managing Crosslane group WordPress websites
● Responsible for managing the in-house search engine optimisation, paid search channels, email marketing and paid social media channels. This includes creating a strategy, gaining budget approval and implementation of the online activity.
● Responsible for providing regular reports using Google analytics and data studio.
● Implemented customer user journey sessions for the Prime Student Living business
● Responsible for providing customer insight using analytical tools and best practice
● Successfully project managed the implementation of new website platforms
Group and Prime Student Living
● Oversee the online marketing budget for each business
● Responsible for managing Crosslane group WordPress websites
● Responsible for managing the in-house search engine optimisation, paid search channels, email marketing and paid social media channels. This includes creating a strategy, gaining budget approval and implementation of the online activity.
● Responsible for providing regular reports using Google analytics and data studio.
● Implemented customer user journey sessions for the Prime Student Living business
● Responsible for providing customer insight using analytical tools and best practice
● Successfully project managed the implementation of new website platforms
User journey, Manager, Social, Online, Search, Google, Implementation, Website, Analytics, Social Media, Optimization, Websites, Budget, Email marketing, Online Marketing, Google analytics, Wordpress, Marketing
2008 - 2015
job
Online Marketing Manager
Simon Jersey Limited.
● Responsible for managing the online strategy for various B2B/2C websites including mobile.
● Responsible for the £600k online advertising budget
● Achieved the 2014 sales target of £2.6m by 2%
● Increased the percentage of online revenue for the marketing direct business from 5% to 62% in 4 years
● Responsible for all online marketing techniques including, SEO, Paid Search, Email, SM, Content network, SMS, Affiliates & Product feeds
● Responsible for teaching best practice in online marketing and eCommerce to the entire group which collectively has a turnover of 700m Euros
● Project managed internal business processes to help increase customer satisfaction such as the returns process and the next working day delivery process
● Responsible for managing the internal online team and external agencies
● Increased the percentage of online orders from 15% to 33% in 2 years
● Increased conversion from 2% to 5% in 2 years
● Successfully project managed the build of websites from concept to live build
● Implemented and project managed B2B social media strategies
● Project managed several video shoots for online collateral
● Produced direct mailing communication in order to increase customers online
● Responsible for training internal departments on website processes
● Work closely with a digital agency on new innovative online projects to keep the competitive advantage
● Increased conversion by continually reviewing usability and customer journey through focus groups, multi variant testing, conversion tools such as Crazy Egg and Google page insights to ensure maximum conversion
● Use searchandising techniques like product display weighting, time of day, intelligent search associated & alternative product management & product filters to increase conversion and AOV
● Use internal reporting systems, online tools and Google Analytics on a daily basis to measure against KPI's
● Responsible for the £600k online advertising budget
● Achieved the 2014 sales target of £2.6m by 2%
● Increased the percentage of online revenue for the marketing direct business from 5% to 62% in 4 years
● Responsible for all online marketing techniques including, SEO, Paid Search, Email, SM, Content network, SMS, Affiliates & Product feeds
● Responsible for teaching best practice in online marketing and eCommerce to the entire group which collectively has a turnover of 700m Euros
● Project managed internal business processes to help increase customer satisfaction such as the returns process and the next working day delivery process
● Responsible for managing the internal online team and external agencies
● Increased the percentage of online orders from 15% to 33% in 2 years
● Increased conversion from 2% to 5% in 2 years
● Successfully project managed the build of websites from concept to live build
● Implemented and project managed B2B social media strategies
● Project managed several video shoots for online collateral
● Produced direct mailing communication in order to increase customers online
● Responsible for training internal departments on website processes
● Work closely with a digital agency on new innovative online projects to keep the competitive advantage
● Increased conversion by continually reviewing usability and customer journey through focus groups, multi variant testing, conversion tools such as Crazy Egg and Google page insights to ensure maximum conversion
● Use searchandising techniques like product display weighting, time of day, intelligent search associated & alternative product management & product filters to increase conversion and AOV
● Use internal reporting systems, online tools and Google Analytics on a daily basis to measure against KPI's
Usability, Manager, Processes, Social, Search, Online, Google, KPI, Testing, Usability & UX, Network, Content, Website, Analytics, Sales, Management, Social Media, Social media strategies, Training, Teaching, Websites, Product Management, Budget, Video, B2B, Online Marketing, Ecommerce, Advertising, Google analytics, Seo, Marketing
2007 - 2008
job
Assistant eCommerce Manager
Vanguard Textiles.
● Managing all aspects of the World of Linens website and eCommerce team.
● Activities include: managing the design, usability, development and content on the website.
Driving high volumes of targeted traffic in order to maximise sales whilst remaining cost effective.
● Managing all online media including regular newsletters, affiliate marketing, paid search, price comparison sites, search engine optimisation and partner sites.
● Other responsibilities included managing tight budgets, weekly/monthly reporting of KPI's, managing the profit and loss account and forecasting.
● Activities include: managing the design, usability, development and content on the website.
Driving high volumes of targeted traffic in order to maximise sales whilst remaining cost effective.
● Managing all online media including regular newsletters, affiliate marketing, paid search, price comparison sites, search engine optimisation and partner sites.
● Other responsibilities included managing tight budgets, weekly/monthly reporting of KPI's, managing the profit and loss account and forecasting.
Content, Manager, Search, Online, Affiliate marketing, Development, KPI, Affiliate, Usability & UX, Marketing, Website, Sales, Optimization, Usability, Forecasting, Ecommerce, Design
2006 - 2007
job
Senior Search Executive
Mediavest Manchester.
● Search Engine Marketing Managing the four main PPC accounts (Google, Yahoo, MSN & Miva) for 10 large clients across a variety of industry sectors including finance, retail, healthcare and travel.
● Activities include: account management, reporting, managing budgets, managing expectations of clients, working to tight deadlines, forecasting, accounting, creating tactical campaigns, monitoring and evaluating campaigns using keyword analysis and other online tools.
● Activities include: account management, reporting, managing budgets, managing expectations of clients, working to tight deadlines, forecasting, accounting, creating tactical campaigns, monitoring and evaluating campaigns using keyword analysis and other online tools.
Marketing, Retail, Account management, Forecasting, PPC, Finance, Management, Monitoring, Google, Online, Search
2003 - 2006
job
eCommerce Marketing Executive
Shop Direct Group.
● Search Engine Marketing Managing the three main PPC accounts (Google, Overture & E-Spotting) for Kays Lifestyle, Choice For You, Great Universal, Additions Direct, abound, Innovations and Marshall Ward. Activities include: managing budgets, forecasting, accounting, creating tactical campaigns, producing weekly/monthly reports and monitoring and evaluating campaigns using keyword analysis to ensure that we achieve our KPI.
● Search Engine Optimisation - Creating and optimising Search Engine Friendly websites, to ensure good rankings within the major Search Engines. Working closely with an SEO company and proving product data feeds via FTP.
● Email Marketing - Techniques include: creating email lists, Email sourcing, Implementation of brands strategies, managing the relationship with Cheetah Mail, evaluating Industry best practices, monitoring and analysis.
● Market Research Using marketing tools such as HitWise to identify market opportunities and compare our campaigns against competitor campaigns. Develop and implement Online Marketing campaign strategies to increase site performance, customer retention, usability and site design through analysis reports.
● Communication Skills - Negotiating with potential suppliers when setting up a new contract. Liaising with Internal departments such as: content, legal, NMP, accounts, brand managers, design and current external suppliers. Delegating projects to other team members and ensuring that these projects are to the highest standard and meet their deadline.
● Reports and Analysis - Using the in-house management information systems to produce weekly/monthly or ad hoc reports for the eCommerce Manager and Brand Managers. The KPI of these reports consist of visits, orders, demand, conversion, AOV, cost per order, cost per starter, CTR and cost of demand.
includes on a daily basis managing budgets, seeking new opportunities, uploading product via FTP, monitoring and evaluating advertising campaigns and making sure that we achieve a high ROI.
● Search Engine Marketing - Devise and implement tactics to position Airline Network and Gold Medal websites in all major UK Search Engines through Pay-Per-Click Engines such as Google, Overture, Espotting or Search Engine Optimization techniques.
● Email Marketing - Techniques include email sourcing, email copywriting, email design and construction, email usage, monitoring and Analysis.
● Content Management Responsible for updating and improving the content to create a better user experience. For example editing special promotions and updating editorial material.
● Site Development & Design Design and production of advertising banners and buttons using Adobe Illustrator and Photoshop; these can be static or animated. Design and create the HTML pages and emails using Dreamweaver.
● Market Research I use marketing tools such as HitWise to identify market opportunities and compare our campaigns against our competitor campaigns. Develop and implement Online Marketing campaign strategies to increase site performance, customer retention, usability and site design through Web Log Analysis reports.
● Customer Acquisition Other methods include Viral Marketing, and Affiliate Partnership Schemes
● Education & Qualifications
● Search Engine Optimisation - Creating and optimising Search Engine Friendly websites, to ensure good rankings within the major Search Engines. Working closely with an SEO company and proving product data feeds via FTP.
● Email Marketing - Techniques include: creating email lists, Email sourcing, Implementation of brands strategies, managing the relationship with Cheetah Mail, evaluating Industry best practices, monitoring and analysis.
● Market Research Using marketing tools such as HitWise to identify market opportunities and compare our campaigns against competitor campaigns. Develop and implement Online Marketing campaign strategies to increase site performance, customer retention, usability and site design through analysis reports.
● Communication Skills - Negotiating with potential suppliers when setting up a new contract. Liaising with Internal departments such as: content, legal, NMP, accounts, brand managers, design and current external suppliers. Delegating projects to other team members and ensuring that these projects are to the highest standard and meet their deadline.
● Reports and Analysis - Using the in-house management information systems to produce weekly/monthly or ad hoc reports for the eCommerce Manager and Brand Managers. The KPI of these reports consist of visits, orders, demand, conversion, AOV, cost per order, cost per starter, CTR and cost of demand.
includes on a daily basis managing budgets, seeking new opportunities, uploading product via FTP, monitoring and evaluating advertising campaigns and making sure that we achieve a high ROI.
● Search Engine Marketing - Devise and implement tactics to position Airline Network and Gold Medal websites in all major UK Search Engines through Pay-Per-Click Engines such as Google, Overture, Espotting or Search Engine Optimization techniques.
● Email Marketing - Techniques include email sourcing, email copywriting, email design and construction, email usage, monitoring and Analysis.
● Content Management Responsible for updating and improving the content to create a better user experience. For example editing special promotions and updating editorial material.
● Site Development & Design Design and production of advertising banners and buttons using Adobe Illustrator and Photoshop; these can be static or animated. Design and create the HTML pages and emails using Dreamweaver.
● Market Research I use marketing tools such as HitWise to identify market opportunities and compare our campaigns against our competitor campaigns. Develop and implement Online Marketing campaign strategies to increase site performance, customer retention, usability and site design through Web Log Analysis reports.
● Customer Acquisition Other methods include Viral Marketing, and Affiliate Partnership Schemes
● Education & Qualifications
Retention, Search engine optimization, Management, Sourcing, Content, Network, Implementation, Usability & UX, Affiliate, Adobe, Monitoring, Optimization, KPI, Development, Web, Google, Campaign, Online, Search, Production, Manager, UP, Email marketing, Adobe Illustrator, Html, Design, Copywriting, Seo, Advertising, User Experience, Ecommerce, HTML/CSS/Javascript, Online Marketing, Marketing, Illustrator, Market research, Forecasting, Research, Websites, Content Management, PPC, ROI, Usability
My education
Preston College
N/a, Web Design Level
N/a, Web Design Level
Runshaw College
N/a, Advanced GNVQ
N/a, Advanced GNVQ
St Marys High School
GCSEs, N/a
GCSEs, N/a
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