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jobs
Experienced and adaptable communications, marketing and fundraising consultant
Rob Henderson
,
Stocksfield, United Kingdom
Experience
Skills
I'm offering
I specialise in bespoke communication, engagement and fundraising. My key principle is to make your communication more effective for you and for your audience.
I’ll work with you to understand your needs and translate them into actions. My work is evidence-based and outcome-focused, meaning that I use tried and tested principles of communication, and apply them intelligently to achieve the results you want.
SkeletonKey offer a full range of support for charities, arts organisations and other businesses. From copywriting and campaign planning to analysis and audience research, I can help you unlock your potential.
I’ll work with you to understand your needs and translate them into actions. My work is evidence-based and outcome-focused, meaning that I use tried and tested principles of communication, and apply them intelligently to achieve the results you want.
SkeletonKey offer a full range of support for charities, arts organisations and other businesses. From copywriting and campaign planning to analysis and audience research, I can help you unlock your potential.
Markets
United Kingdom
Links for more
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Industries
Language
English
Good
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - ?
freelance
Freelance Communications and Marketing Consultant
Various.
I've provided communications and engagement support to a number of organisations in public health.
Marketing, Communication strategy, Fundraising, Project Management, Social Media, Communication, Content marketing, Digital Marketing, Wordpress, Graphic design, Adobe Photoshop, Adobe Indesign, Adobe Illustrator, Design, Visual identity, Copywriting, Web content, Social Media Marketing
2013 - 2018
job
Communications Manager
The Labour Party.
Manage a small team who deliver the Labour Party’s offline individual giving programme and membership recruitment, retention and stewardship strategy, with innovative, tailored, multichannel campaigns. Lead on concept, copywriting, data segmentation, budget forecasting analysis and project management.
Significant growth in door pool and average gift, with membership increasing from 190,000 to over half a million
Responsible for annual fundraising income in excess of £3million
Significant growth in door pool and average gift, with membership increasing from 190,000 to over half a million
Responsible for annual fundraising income in excess of £3million
Fundraising, Marketing, Copywriting, Direct marketing, Data Analysis, Print, Budget, Project Management
2010 - 2013
job
Direct Marketing and Communications Manager
The Labour Party.
Combined direct marketing and communications role, with the management of an in-house communications centre, and delivery of innovative fundraising and membership projects. Delivering profit-drive individual fundraising campaigns, focusing on lifetime value and return on investment. Responsibilities included Budget forecasting and analysis, copywriting, data segmentation and project delivery
Delivered 5-month market research project with 150 staff under budget and ahead of schedule
Set up and developed a telephone fundraising and member stewardship unit
Delivered 5-month market research project with 150 staff under budget and ahead of schedule
Set up and developed a telephone fundraising and member stewardship unit
Marketing, Communication, Direct marketing, Fundraising, Recruitment, Retention, Copywriting, Data Analysis
2005 - 2010
job
Direct Marketing Officer
The Labour Party.
Varied direct marketing role with a focus on a strategic, integrated small-scale direct marketing projects, focusing on individual giving, acquisition and retention. Responsibilities included data segmentation, testing and analysis, copywriting and budget forecasting.
Profitable return on investment in each project
Continuous giving and focus on lifetime value provide stable and dependable income for the party.
Profitable return on investment in each project
Continuous giving and focus on lifetime value provide stable and dependable income for the party.
Marketing, Fundraising, Data Analysis, Budget, Copywriting, Project Management
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