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Digital Marketing Specialist / Consultant
Seth Valchev
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Digital Marketing consultant with Google accreditation across Search, Display and Mobile Advertising. Industry experience in end-to-end campaign management and website optimisation with 5+ years experience in Marketing Automation. Specialisms include lead generation, customer retention and engagement.
Markets
United Kingdom
Industries
Language
English
Fluently
Spanish
Good
Ready for
Ongoing relation / part-time
Available
My experience
2019 - ?
job
Marketing Specialist
Refinitiv.
Responsible for managing, overseeing and optimising various marketing automation tactics globally for lead generation and nurturing processes via Oracle Eloqua including:
● Implementing new campaigns and programs (e.g. email nurture campaigns, webinars, events, gated content)
● Campaign management, including, email design, HTML, landing page development, form processing, data configuration and CRM integration.
● Working with account managers, content writers, designers and other agencies to create scalable processes that ensure best practices in growth marketing, inbound lead generation and account-based marketing
● Leading campaign optimisation strategy across different teams for multivariate A/B testing and identify best performing setups and workflows
● Produce campaign reports and offer recommendations to stakeholders for best customer proposition
● Manage different marketing automation projects to ensure effectiveness across teams such as pre-build email templates, customised event landing pages, data cleanliness, lead scoring, etc
● Working with marketing to ensure our automated campaigns achieve their goals and to best user experience
● Offering support, training, guidance, and overall smooth running of day-to-day processes in Eloqua
● Ensuring global compliance, opt-in policies and branding standards adhere throughout all campaigns
● Execute content requests on integrated third-party software (e.g. PathFactory) with Eloqua
● Implementing new campaigns and programs (e.g. email nurture campaigns, webinars, events, gated content)
● Campaign management, including, email design, HTML, landing page development, form processing, data configuration and CRM integration.
● Working with account managers, content writers, designers and other agencies to create scalable processes that ensure best practices in growth marketing, inbound lead generation and account-based marketing
● Leading campaign optimisation strategy across different teams for multivariate A/B testing and identify best performing setups and workflows
● Produce campaign reports and offer recommendations to stakeholders for best customer proposition
● Manage different marketing automation projects to ensure effectiveness across teams such as pre-build email templates, customised event landing pages, data cleanliness, lead scoring, etc
● Working with marketing to ensure our automated campaigns achieve their goals and to best user experience
● Offering support, training, guidance, and overall smooth running of day-to-day processes in Eloqua
● Ensuring global compliance, opt-in policies and branding standards adhere throughout all campaigns
● Execute content requests on integrated third-party software (e.g. PathFactory) with Eloqua
Integration, Processes, Processing, Performing, Campaign, Software, Development, Testing, Support, Growth, Landing pages, Compliance, Content, Email templates, Marketing, Management, Event, Optimization, Marketing Automation, Automation, Training, Oracle, HTML/CSS/Javascript, CRM, User Experience, Branding, Design, Html
2017 - 2017
freelance
Digital Marketing Consultant
StepJockey.
Responsible for helping generate revenue and grow website through developing and executing various digital marketing activities:
● Created, executed and optimised PPC & Display campaigns on Adwords & Facebook including retargeting.
● Measured website performance with Google Analytics daily and executed strategies to improve the sales funnel.
● Collaborated with designers and web developers to produce high quality web pages to increase traffic and acquisition efforts.
● Developed and executed email lead generation campaigns with PersistIQ.
● Improved SEO by producing content for the company blog, building links and guest posting.
● Managed monthly customer newsletter to support loyalty and retention strategy.
● Created, executed and optimised PPC & Display campaigns on Adwords & Facebook including retargeting.
● Measured website performance with Google Analytics daily and executed strategies to improve the sales funnel.
● Collaborated with designers and web developers to produce high quality web pages to increase traffic and acquisition efforts.
● Developed and executed email lead generation campaigns with PersistIQ.
● Improved SEO by producing content for the company blog, building links and guest posting.
● Managed monthly customer newsletter to support loyalty and retention strategy.
Analytics, Google, Web, Retention, Google retargeting, Support, Blog, Content, Website, Digital Marketing, Sales, Adwords, Facebook, PPC, Google analytics, Seo, Marketing
2016 - 2017
job
Digital Marketing Executive
Max & Kitty Ltd.
Responsible of coordinating marketing activities with a focus of generating online revenue and growing traffic.
• Executed and managed paid campaigns on AdWords, Bing, and Facebook.
• Constantly analysed website performance with Google Analytics and made recommendations to senior management for increasing revenue and traffic.
• Improved website SEO through producing content and acquisitioning backlinks.
• Managed social media community mainly on Facebook, Twitter, and LinkedIn.
• Developed and executed email marketing campaigns using Mailchimp and increased performance through A/B testing and micro segmentation.
• Analysed commercial and sales trends, including competitor activities and developed marketing plan and strategy for the business.
• Collaborated with creative, web and commercial teams in implementing and coordinating various marketing initiatives for supporting business objectives
• Executed and managed paid campaigns on AdWords, Bing, and Facebook.
• Constantly analysed website performance with Google Analytics and made recommendations to senior management for increasing revenue and traffic.
• Improved website SEO through producing content and acquisitioning backlinks.
• Managed social media community mainly on Facebook, Twitter, and LinkedIn.
• Developed and executed email marketing campaigns using Mailchimp and increased performance through A/B testing and micro segmentation.
• Analysed commercial and sales trends, including competitor activities and developed marketing plan and strategy for the business.
• Collaborated with creative, web and commercial teams in implementing and coordinating various marketing initiatives for supporting business objectives
Sales, Social, Online, Google, Web, Testing, Community, Twitter, Content, Website, Analytics, Digital Marketing, Management, Linkedin, Mailchimp, Adwords, Facebook, Email marketing, Google analytics, Seo, Marketing, Social Media
My education
2010
-
2013
Coventry University
Bachelor of Arts, Journalism and Media
Bachelor of Arts, Journalism and Media
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