$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Senior
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Head of Performance Marketing
Mohbeen Qureshi
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Experienced gained in several different Marketing disciplines over the last 10 years, where I built excellent relations with clients primarily based in Europe, Asia and America. I have an excellent analytical proficiency, which has assisted me in making quick monetary decisions confidently; data analysis that has contributed to excel the businesses and primarily cut costs and increase productivity through vast knowledge of PPC, Social, Programmatic, Affiliate Marketing, Content, CRM, SEO and much more. A respectable IT skill-set and an open mind to evaluate have enabled me to forecast several different scenarios with large budgets while optimising for crucial KPIs. A data-driven visualisation method that would ensure the best return on investment coupled with the ability to work well under pressure, consistently delivering quickly and accurately while being able to prioritise to ensure deadlines are met while maintaining a high-level standard.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - 2020
temp
Market Lead
British Council.
• Led new pilot product launch across international markets (India, Malaysia, UAE, Japan)
• Tracking and measuring marketing KPIs including marketing engagement, response, leads, sales, retention and ROI in Google 360 & backend data
warehouse
• Quarterly marketing strategy and execution schedule across internal channels working off the British Council sub brands
• Integration of Paid Search, Paid Social and CRM channels from the ground up.
• Scope, lead and direct external international teams and agencies to coordinate changes in product and marketing
• Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans
• Key Achievements:
o Successfully launched pilot for E-Learning for British Council which will be rolled out internationally.
• Tracking and measuring marketing KPIs including marketing engagement, response, leads, sales, retention and ROI in Google 360 & backend data
warehouse
• Quarterly marketing strategy and execution schedule across internal channels working off the British Council sub brands
• Integration of Paid Search, Paid Social and CRM channels from the ground up.
• Scope, lead and direct external international teams and agencies to coordinate changes in product and marketing
• Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans
• Key Achievements:
o Successfully launched pilot for E-Learning for British Council which will be rolled out internationally.
Business cases, UP, LED, Backend, Social, Search, Google, International, Retention, Support, Marketing, Sales, Integration, E-learning, ROI, Budget, CRM, MArketing Strategy, Backend
2019 - 2019
temp
Head of Marketing
Google & Bing.
• Brand building by generating awareness via promotions and engagement of consumers with a strong focus on value proposition in EMEA, APAC and LATAM
• Implementing the Customer Journey and managing the CRM Flow to enable multi funnel experience
• Opened Programmatic & GDN Retargeting by engaging with the user from the first click to point of transactions
• Restructured and implemented PPC Channels (Google & Bing), focusing on the bottom of the funnel users.
• Restructured and implement Paid Social Channels (Facebook, Instagram, Pinterest, Twitter, TikTok), building brand awareness and maximising
engagement
• Created an SEO strategy based on high-quality content and attaining high authority backlinks.
• Key Achievements:
o Opened all marketing platforms from the ground up that lead to an increase in traffic, sales and retention.
• Implementing the Customer Journey and managing the CRM Flow to enable multi funnel experience
• Opened Programmatic & GDN Retargeting by engaging with the user from the first click to point of transactions
• Restructured and implemented PPC Channels (Google & Bing), focusing on the bottom of the funnel users.
• Restructured and implement Paid Social Channels (Facebook, Instagram, Pinterest, Twitter, TikTok), building brand awareness and maximising
engagement
• Created an SEO strategy based on high-quality content and attaining high authority backlinks.
• Key Achievements:
o Opened all marketing platforms from the ground up that lead to an increase in traffic, sales and retention.
Content, UP, Social, Google, Programmatic, Google retargeting, Retention, Pinterest, Twitter, Marketing, Sales, Brand Building, Facebook, PPC, Instagram, CRM, Seo
2018 - 2019
job
Head of Performance Marketing
unknown.
Maximising development and expansion through optimisation of Marketing Channels such as SEM, SEO, Social Media, Affiliate, Display, Programmatic
and CRM
• Created, integrated and automated reports for Marketing/ Finance for top-level visibility and data-informed business decision making
• Marketplace business model, with international market coverage across all continents for demand, and Western Europe for supply
• In-depth analysis for business cases and forecast models based on budget allocation according to business seasonality
• Directly reported to the CEO while managing several direct reports
• Establishing the customer life-cycle and optimisation of onsite behaviour and customer journeys
• Fixing front and back-end Analytics platforms to enable data driven decisions
• Formulate the business growth strategies through ROI-based customer approaches and data-driven acquisition strategies
• Leading the Growth Squad, which consisted of Product, Tech, Customer Services, Ops, BI and Marketing
• Setting, monitoring & reporting on key ROI stats on a weekly and monthly basis
• Key Achievements:
o Created a full scale back end data driven attribution model for customer journey by channel that allowed a reduction in cost and strong
increase in revenue for best performing channels
o 1.4x Growth in revenue YoY with 60% decrease in budget
o Increase in new and returning users by 70% YoY and achieved 287% ROI for Google Ads and Facebook Ads
o Implemented new channels for better international expansion such as Yandex, RTB, Amitdad, TradeDoubler etc.
o Led the Growth Squad for improving the product and rapidly growing the RaF programme for achieving the best CPA
o Harmonised and implemented segmentation and customer life cycle for CRM flow with prospecting channels (led to 15% growth in 1 month)
and CRM
• Created, integrated and automated reports for Marketing/ Finance for top-level visibility and data-informed business decision making
• Marketplace business model, with international market coverage across all continents for demand, and Western Europe for supply
• In-depth analysis for business cases and forecast models based on budget allocation according to business seasonality
• Directly reported to the CEO while managing several direct reports
• Establishing the customer life-cycle and optimisation of onsite behaviour and customer journeys
• Fixing front and back-end Analytics platforms to enable data driven decisions
• Formulate the business growth strategies through ROI-based customer approaches and data-driven acquisition strategies
• Leading the Growth Squad, which consisted of Product, Tech, Customer Services, Ops, BI and Marketing
• Setting, monitoring & reporting on key ROI stats on a weekly and monthly basis
• Key Achievements:
o Created a full scale back end data driven attribution model for customer journey by channel that allowed a reduction in cost and strong
increase in revenue for best performing channels
o 1.4x Growth in revenue YoY with 60% decrease in budget
o Increase in new and returning users by 70% YoY and achieved 287% ROI for Google Ads and Facebook Ads
o Implemented new channels for better international expansion such as Yandex, RTB, Amitdad, TradeDoubler etc.
o Led the Growth Squad for improving the product and rapidly growing the RaF programme for achieving the best CPA
o Harmonised and implemented segmentation and customer life cycle for CRM flow with prospecting channels (led to 15% growth in 1 month)
Monitoring, Social media ads, SEM, Yandex, LED, Social, Rtb, Forecast, Performing, BEE, Google, International, Programmatic, Development, Ceo, Social Media, Affiliate, Business cases, Growth, Analytics, ADS, Finance, Optimization, SEM, Facebook, ROI, Budget, CRM, Seo, Marketing
2017 - 2018
job
Digital Marketing Manager
Redundant.
• Create internal systems and dashboards that show Channel Flow while establishing a correct Attribution Model
• Devise and execute performance strategy on a global scale mainly concentrating in Europe.
• Focused on optimisation of target audience with strong attention to candidate activation.
• Liaising with the Head of CRM, Product and Customer Services to devise and implement strategy for cross channel and device activity.
• Manage the flow between Lead Generation and Activation while gaining Business Insights on Cohorts and seed audiences.
• Managing large budgets while attaining high volumes of leads with set Target KPIs
• Optimisation and Tracking of incoming traffic to create key segments and better behavioural flows
• Using GTM to create custom events in order to create more refined audiences for re-targeting
• Key Achievements:
o Bought Paid Search and Social channels in-house for cost reduction; restructured for growth and increase revenue by 9% MoM while
lowering the cost per acquisition by 35%
o Enabled Enhanced Ecommerce Tracking for better segmentation, tracking and prospecting that led to opening up to markets in Europe.
• Devise and execute performance strategy on a global scale mainly concentrating in Europe.
• Focused on optimisation of target audience with strong attention to candidate activation.
• Liaising with the Head of CRM, Product and Customer Services to devise and implement strategy for cross channel and device activity.
• Manage the flow between Lead Generation and Activation while gaining Business Insights on Cohorts and seed audiences.
• Managing large budgets while attaining high volumes of leads with set Target KPIs
• Optimisation and Tracking of incoming traffic to create key segments and better behavioural flows
• Using GTM to create custom events in order to create more refined audiences for re-targeting
• Key Achievements:
o Bought Paid Search and Social channels in-house for cost reduction; restructured for growth and increase revenue by 9% MoM while
lowering the cost per acquisition by 35%
o Enabled Enhanced Ecommerce Tracking for better segmentation, tracking and prospecting that led to opening up to markets in Europe.
Digital Marketing, Marketing, Ecommerce, CRM, Optimization, Growth, Search, Social, LED, Manager, UP
2016 - 2017
job
Self-Employed
Self-Employed.
iOnline Marketing; Head of Acquisitions
• Consumer analysis to understand the on-site behaviours of our customers via GTM
• Coverage of most leading industries including FMCG
• Detailed and robust e-commerce strategy analysis coupled with remarketing deployment on existing clientele
• Managing output and delivery across multiple internal departments, as well optimising onsite behaviour
• Optimisation of PPC Campaigns via A/B testing, Keyword Negatives, Ad Copy testing, increase Quality Score
• Planning, prioritising and managing my teams workload
• Producing commercially-focused insight into the period and quarterly business reviews and any other ad-hoc senior level communications
• Setting, monitoring & reporting on key KPIs at weekly and monthly meetings
• To produce Google Analytics and Multi-Channel analysis insights via Paid traffic to help optimise SEO
• Key Achievements:
o Implemented Website, Paid Search, Social, SEO, CRM for several new starting businesses for Immediate traction.
• Consumer analysis to understand the on-site behaviours of our customers via GTM
• Coverage of most leading industries including FMCG
• Detailed and robust e-commerce strategy analysis coupled with remarketing deployment on existing clientele
• Managing output and delivery across multiple internal departments, as well optimising onsite behaviour
• Optimisation of PPC Campaigns via A/B testing, Keyword Negatives, Ad Copy testing, increase Quality Score
• Planning, prioritising and managing my teams workload
• Producing commercially-focused insight into the period and quarterly business reviews and any other ad-hoc senior level communications
• Setting, monitoring & reporting on key KPIs at weekly and monthly meetings
• To produce Google Analytics and Multi-Channel analysis insights via Paid traffic to help optimise SEO
• Key Achievements:
o Implemented Website, Paid Search, Social, SEO, CRM for several new starting businesses for Immediate traction.
Marketing, Seo, Google analytics, CRM, PPC, Deployment, E-commerce, Optimization, Analytics, Website, FMCG, Monitoring, Testing, Google, Search, Social
2015 - 2016
temp
PPC Manager
GoGroopie.
• Developing a strong understanding of the products, competition, industry, marketing goals and objectives of each of our products and clients
• Managing budgets in line with strategy and ensure that monthly spend is on target while ensuring maximum ROI
• Producing monthly reports for clients containing a robust description of monthly activity, suitable advi ce and recommendations and a clear summary of performance against the key performance indicators.
• To achieve increases across these campaigns in traffic and conversions and to ensure delivery against all other key performance indicators agreed with the Commercial Strategy team and the client
• To devise and follow paid media strategies
• To devise, implement and run innovative campaigns across client accounts in line with the clients goals and objectives
• To optimise client accounts for maximum performance using a variety of PPC and SEO practices
• To work closely with the account management team to ensure that each client's account manager is kept up-to-speed with progress and results so that all
clients receive top quality, professional customer service
• Using a variety of proprietorial and third party tools to compile and draw insight from both company-specific, sector-specific and generic industry data, in order to better understand user trends and behaviour and add context to the performance of each account
• Working closely with the Director to ensure that all client accounts managed have a robust commercial strategy in place, together with specific performance
targets and objectives tailored to meet or exceed the business and commercial expectations of the company
• Key Achievements:
o Opened PPC and grew from £5,000 monthly spend to £25,000 while working with tight commission values of 5% of sale value
• Managing budgets in line with strategy and ensure that monthly spend is on target while ensuring maximum ROI
• Producing monthly reports for clients containing a robust description of monthly activity, suitable advi ce and recommendations and a clear summary of performance against the key performance indicators.
• To achieve increases across these campaigns in traffic and conversions and to ensure delivery against all other key performance indicators agreed with the Commercial Strategy team and the client
• To devise and follow paid media strategies
• To devise, implement and run innovative campaigns across client accounts in line with the clients goals and objectives
• To optimise client accounts for maximum performance using a variety of PPC and SEO practices
• To work closely with the account management team to ensure that each client's account manager is kept up-to-speed with progress and results so that all
clients receive top quality, professional customer service
• Using a variety of proprietorial and third party tools to compile and draw insight from both company-specific, sector-specific and generic industry data, in order to better understand user trends and behaviour and add context to the performance of each account
• Working closely with the Director to ensure that all client accounts managed have a robust commercial strategy in place, together with specific performance
targets and objectives tailored to meet or exceed the business and commercial expectations of the company
• Key Achievements:
o Opened PPC and grew from £5,000 monthly spend to £25,000 while working with tight commission values of 5% of sale value
Marketing, Seo, Account management, Account Manager, PPC, ROI, Management, Customer service, Service, Manager, UP
2013 - 2015
job
Senior Paid Marketing Co-ordinator
Chase Andersen Pte.
• Supporting Marketing Managers with the creation, execution and delivery of ATL & BTL campaigns
• Working with external agencies and third parties to ensure successful delivery of digital advertising
• Supporting Marketing Managers with budget management and reporting to ensure budgets are used as effectively as possible
• Copywriting and proof reading campaign materials maintain effective and compliant marketing material
• Liaise with allocated Business Partners in relation to team responsibilities, particularly maintaining compliant marketing material
• Working with external agencies and third parties to ensure successful delivery of digital advertising
• Supporting Marketing Managers with budget management and reporting to ensure budgets are used as effectively as possible
• Copywriting and proof reading campaign materials maintain effective and compliant marketing material
• Liaise with allocated Business Partners in relation to team responsibilities, particularly maintaining compliant marketing material
Marketing, Copywriting, Advertising, Budget, Management, Campaign, That you
2007 - 2013
job
Marketing Assistant
Ambi Ltd.
Marketing
My education
Brunel University
BSc, Financial Computing
BSc, Financial Computing
Epping Forest College
N/a, Business Studies, Economics and Accounting
N/a, Business Studies, Economics and Accounting
Mohbeen's reviews
Mohbeen has not received any reviews on Worksome.
Contact Mohbeen Qureshi
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Mohbeen directly in Worksome.
38100+ qualified freelancers
are ready to help you
Tell us what you need help with
and get specific bids from skilled talent in Denmark