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jobs
Professional social media marketing specialist
Alex Fresco
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Alex is incredibly conscientious and has the ability to think outside the box. She is able to take over key tasks and work independently to deliver against both specific personal targets, as well as managing key revenue driving projects. Alexandra is also a doer, when given any task, she will absolutely execute to the best of her ability. She shows a willingness to take feedback, internalise it, and improve.
A highly motivated individual with excellent communication skills. Able to perform in a fast-paced highly changing marketplace and a communicator, listener and creative thinker. Ability to learn quickly with enthusiasm for learning new skills. A team player that enjoys sharing ideas and seeing them through to a physical reality.
A highly motivated individual with excellent communication skills. Able to perform in a fast-paced highly changing marketplace and a communicator, listener and creative thinker. Ability to learn quickly with enthusiasm for learning new skills. A team player that enjoys sharing ideas and seeing them through to a physical reality.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2019 - ?
job
CHALLENGE EVENTS PROGRAMME MANAGER MACMILLAN CANCER SUPPORT
unknown.
Managing the flagship Mighty Hikes series, which has expanded from 8 to 15 events in 2020.
• Brought in over £9.1M of fundraising across 8 events in 2019
• Responsible for logistics and marketing from start to finish for all events in the programme
• Successfully handled an event cancellation in 2019 which still fundraised over £1M
• Manage budgets of £3M annually
• Analyse data regularly to identify risks and competitors, improve processes and continuously better the event experience
• Brought in over £9.1M of fundraising across 8 events in 2019
• Responsible for logistics and marketing from start to finish for all events in the programme
• Successfully handled an event cancellation in 2019 which still fundraised over £1M
• Manage budgets of £3M annually
• Analyse data regularly to identify risks and competitors, improve processes and continuously better the event experience
Marketing, Fundraising, Event, Support, Processes, Manager
2017 - 2019
job
EVENTS MARKETING EXECUTIVE
BRITISH HEART FOUNDATION.
Marketed the Challenges portfolio, which included multiple treks and swims.
• Brought in over £500,000 in fundraising over 2018 across 9 events across the UK
• Marketed the Bournemouth Pier to Pier Swim (the largest charity sea swim in the UK) so effectively it sold out months before event day for the first time and had the highest ever Net Promoter Score of 91
• Innovated up a brand new swim called the Sunset Swim which sold out in year 1
• Brought in over £500,000 in fundraising over 2018 across 9 events across the UK
• Marketed the Bournemouth Pier to Pier Swim (the largest charity sea swim in the UK) so effectively it sold out months before event day for the first time and had the highest ever Net Promoter Score of 91
• Innovated up a brand new swim called the Sunset Swim which sold out in year 1
Marketing, Fundraising, Event, It, Net, UP
2016 - 2017
job
DIGITAL PLANNER BUYER
GOODSTUFF COMMUNICATIONS.
Directed the planning and buying, digital strategy and campaign management for some of the most high profile clients, including: ITV, House of Fraser, Hiscox insurance, Kopparberg, Dr Martens, Zoopla and Miele.
• Organisied media owner education days for clients to broaden their knowledge for future campaigns, working with catering and AV companies
• Organisied media owner education days for clients to broaden their knowledge for future campaigns, working with catering and AV companies
Digital Strategy, SoMe, Management, Insurance, Campaign
2016 - 2016
job
DIGITAL EXECUTIVE
unknown.
• Regularly ran training days to improve knowledge and relationships between internal and external teams TRAVELLED - JANUARY - AUGUST 2016
DIGITAL EXECUTIVE
DIGITAL EXECUTIVE
Training
2014 - 2014
job
ONLINE VIDEO ASSISTANT, NORTHERN & SHELL
Volvo.
FEBRUARY - MAY 2014
Video, Online
2013 - 2014
internship
APPRENTICE
GOOGLE.
Hand picked from hundreds of applicants, I was chosen as one of Google's first apprentices. Whilst at Google, I sat in the Creative Agency team and was involved in an array of activities.
• Organised events with up to 200 top tier clients, communicated with catering, facilities and AV teams, attendees and the internal Google teams
• Regularly ran events with top influencers, fans and internal teams in the YouTube space
• Implemented a new way for the YouTube sales team to take partners out to clients in a convenient and hassle free way
• Organised events with up to 200 top tier clients, communicated with catering, facilities and AV teams, attendees and the internal Google teams
• Regularly ran events with top influencers, fans and internal teams in the YouTube space
• Implemented a new way for the YouTube sales team to take partners out to clients in a convenient and hassle free way
Sales, Youtube, Google, UP
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