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Strong digital marketing consultant, specialising in inbound strategies, content marketing and customer engagement
Stefanie Hinten-Reed
,
Hampton Hill, United Kingdom
Experience
Other titles
Skills
I'm offering
Over 18 years' experience in B2B digital marketing and comms with expertise in the following sectors: Tech (including Fintech), Financial services, Management Consultancy and Membership Organisations marketing to both SMEs and C-Suite audiences.
Experience both in house and agency, I have been instrumental in developing and delivering multi-channel customer engagement programmes, and associated collateral, helping organisations to attract, engage and build trust with their audiences throughout the complex B2B customer journey.
Passionate about using an 'audience first' approach to content marketing, I enjoy getting under the skin of a brand and gaining a deep understanding about what motivates audiences to engage with them.
I have experience of both supporting the sales cycle through inbound marketing initiatives as well as supporting comms teams with individual C-suite leadership content.
Throughout my years in agency, I have enjoyed close and collaborative relationships with my clients, and bring energy, a wealth of ideas and a willingness to challenge the status quo to meet objectives and achieve positive outcomes.
A creative and strategic thinker, strong influencer and motivator, I am able to work under pressure in fast paced environments and enjoy rolling up my sleeves and getting stuck into both strategy as well as execution.
Experience both in house and agency, I have been instrumental in developing and delivering multi-channel customer engagement programmes, and associated collateral, helping organisations to attract, engage and build trust with their audiences throughout the complex B2B customer journey.
Passionate about using an 'audience first' approach to content marketing, I enjoy getting under the skin of a brand and gaining a deep understanding about what motivates audiences to engage with them.
I have experience of both supporting the sales cycle through inbound marketing initiatives as well as supporting comms teams with individual C-suite leadership content.
Throughout my years in agency, I have enjoyed close and collaborative relationships with my clients, and bring energy, a wealth of ideas and a willingness to challenge the status quo to meet objectives and achieve positive outcomes.
A creative and strategic thinker, strong influencer and motivator, I am able to work under pressure in fast paced environments and enjoy rolling up my sleeves and getting stuck into both strategy as well as execution.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
German
Fluently
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2020
job
Customer Success Director
Formative Content, Consultancy, Beaconsfield (www.formativecontent.com).
ABOUT THE ROLE Responsible for defining the vision of the customer success team within the consultancy, a
newly created role at the time. This included driving and delivering against our business goals whilst ensuring we
provided the highest standards of client management and consultancy. Managed and coached a team of ten
consultants implementing a system of regular feedback and OKRs to inspire high-performance, on a daily basis.
Accountable for achieving ROI on the marketing activities we supported our customers with and partnering with comms and marketing teams to be their strategic comms partner. Oversaw all marketing and comms executions
(digital, content marketing, events) across 22 customers spanning management consultancies (KPMG, EY, TMF, McKinsey), Energy and Tech (TATA, Microsoft, Centrica), NFP (Gates Foundation, CEPI) and corporate comms clients
such as Coca Cola Inc - ultimately responsible for the success of all projects and ongoing performance.
ACHIEVEMENTS:
➢ Bringing expertise in acquisition marketing to the consultancy, and providing consultation in lead gen, nurture
and ABM campaign strategy to our customers (TATA, TMF Group)
➢ Developing and running C-suite workshops in Marketo automated marketing strategy (TMF Group, Euler Hermes)
➢ Providing our customers with more coherent content journeys across events and digital marketing to improve
the customer-experience and brand impact with key audiences
➢ Providing improved KPI's and metrics for campaigns in order to prove their impact and support the marketing
team in delivering this insight internally to other relevant teams such as sales, operations etc. to secure budget
➢ Improving targeting on social, in particular implementing channel specific strategies
➢ Established a focus in the team on data-driven insights and recommendations to inform marketing strategy
➢ Established a focus on continual learning and adaption based on latest industry developments and trends
➢ Upskilling the customer success team to be able to consult on the whole sales funnel, and relevant strategies
for each stage (inbound marketing strategies)
➢ Providing the team structure and dynamics to support personal growth and development, including
implementation of OKRs
➢ Implementing best practice processes to ensure the correct checks and balances are in place to provide the highest standards of delivery and reporting
newly created role at the time. This included driving and delivering against our business goals whilst ensuring we
provided the highest standards of client management and consultancy. Managed and coached a team of ten
consultants implementing a system of regular feedback and OKRs to inspire high-performance, on a daily basis.
Accountable for achieving ROI on the marketing activities we supported our customers with and partnering with comms and marketing teams to be their strategic comms partner. Oversaw all marketing and comms executions
(digital, content marketing, events) across 22 customers spanning management consultancies (KPMG, EY, TMF, McKinsey), Energy and Tech (TATA, Microsoft, Centrica), NFP (Gates Foundation, CEPI) and corporate comms clients
such as Coca Cola Inc - ultimately responsible for the success of all projects and ongoing performance.
ACHIEVEMENTS:
➢ Bringing expertise in acquisition marketing to the consultancy, and providing consultation in lead gen, nurture
and ABM campaign strategy to our customers (TATA, TMF Group)
➢ Developing and running C-suite workshops in Marketo automated marketing strategy (TMF Group, Euler Hermes)
➢ Providing our customers with more coherent content journeys across events and digital marketing to improve
the customer-experience and brand impact with key audiences
➢ Providing improved KPI's and metrics for campaigns in order to prove their impact and support the marketing
team in delivering this insight internally to other relevant teams such as sales, operations etc. to secure budget
➢ Improving targeting on social, in particular implementing channel specific strategies
➢ Established a focus in the team on data-driven insights and recommendations to inform marketing strategy
➢ Established a focus on continual learning and adaption based on latest industry developments and trends
➢ Upskilling the customer success team to be able to consult on the whole sales funnel, and relevant strategies
for each stage (inbound marketing strategies)
➢ Providing the team structure and dynamics to support personal growth and development, including
implementation of OKRs
➢ Implementing best practice processes to ensure the correct checks and balances are in place to provide the highest standards of delivery and reporting
Workshops, Processes, Social, Energy, Marketo, Energy, Campaign, Development, KPI, Support, Implementation, Growth, Digital Marketing, Content, Sales, Inbound Marketing, Management, C, ROI, Budget, Operations, MArketing Strategy, Content marketing, Marketing
2013 - 2018
job
Client Services Director
SevenC3 Content Marketing consultancy.
B2B division.
ABOUT THE ROLE Ran the B2B success team, with overall responsibility for successful implementation of all
client projects. Overarching management of all activity on my customer base, across digital, content marketing and events. Also responsible for identifying commercial revenue streams through sponsorship and co-branded content
initiatives including budgets, research, data analysis, strategy, content and creative execution. The role included
management of internal teams and account handlers and managing the commercial performance on all projects.
Key clients included UBS Wealth Management - SmartWealth Fintech product, Institute of Directors and CIMA
(Chartered Institute of Management Accountants), along with financial services clients including Grant Thornton
International, Euler Hermes Insurance (Zurich Insurance), St.James's Place Wealth Management.
ACHIEVEMENTS:
Ph: 07904 106159
Email:Stefaniehintenreed@gmail.com
Nationality: British Citizen
Fluent Languages: English, German
➢ Launched a women's finance portal for UBS Wealth Management (as part of global women's finance initiative)
providing brand strategy positioning, content strategy and execution aimed at increasing income from this
sector
➢ Take to market support for UBS SmartWealth (later sold to Sigfig) Robo Investing product - content strategy,
website UX/CX support, content execution
➢ Inbound marketing methodology and best practice workshops with C-suite stakeholders at Euler Hermes
Insurance (an SME product) and UBS Wealth Management
➢ Developed and executed successful SME campaign for Euler Hermes Insurance (Marketo automated email marketing, social, web content and strategy)
➢ Setting and implementing frameworks to support brands transitioning to an 'audience first' content marketing
strategy across client base
➢ Successful growth of revenue for Chartered Institute of Accountants (CIMA) a revenue share client through:
− Analysis of channel performance and developing a new multi-channel offering to commercial partners
− Developing commercial partnerships with trade media (e.g Management Today) and running co-branded
delegate events and co-branded content hubs to raise profile of CIMA initiatives
− Implementation of new metrics to measure commercial impact on CIMA's business
− Delivering the strategy and execution of CIMA's membership comms from print only to a multi-channel
thought leadership proposition to improve the membership experience and access to content globally
➢ Managed the ongoing IoD SME member engagement programme, responsible for both creative and commercial teams across on and offline channels, including member acquisition channels
ABOUT THE ROLE Ran the B2B success team, with overall responsibility for successful implementation of all
client projects. Overarching management of all activity on my customer base, across digital, content marketing and events. Also responsible for identifying commercial revenue streams through sponsorship and co-branded content
initiatives including budgets, research, data analysis, strategy, content and creative execution. The role included
management of internal teams and account handlers and managing the commercial performance on all projects.
Key clients included UBS Wealth Management - SmartWealth Fintech product, Institute of Directors and CIMA
(Chartered Institute of Management Accountants), along with financial services clients including Grant Thornton
International, Euler Hermes Insurance (Zurich Insurance), St.James's Place Wealth Management.
ACHIEVEMENTS:
Ph: 07904 106159
Email:Stefaniehintenreed@gmail.com
Nationality: British Citizen
Fluent Languages: English, German
➢ Launched a women's finance portal for UBS Wealth Management (as part of global women's finance initiative)
providing brand strategy positioning, content strategy and execution aimed at increasing income from this
sector
➢ Take to market support for UBS SmartWealth (later sold to Sigfig) Robo Investing product - content strategy,
website UX/CX support, content execution
➢ Inbound marketing methodology and best practice workshops with C-suite stakeholders at Euler Hermes
Insurance (an SME product) and UBS Wealth Management
➢ Developed and executed successful SME campaign for Euler Hermes Insurance (Marketo automated email marketing, social, web content and strategy)
➢ Setting and implementing frameworks to support brands transitioning to an 'audience first' content marketing
strategy across client base
➢ Successful growth of revenue for Chartered Institute of Accountants (CIMA) a revenue share client through:
− Analysis of channel performance and developing a new multi-channel offering to commercial partners
− Developing commercial partnerships with trade media (e.g Management Today) and running co-branded
delegate events and co-branded content hubs to raise profile of CIMA initiatives
− Implementation of new metrics to measure commercial impact on CIMA's business
− Delivering the strategy and execution of CIMA's membership comms from print only to a multi-channel
thought leadership proposition to improve the membership experience and access to content globally
➢ Managed the ongoing IoD SME member engagement programme, responsible for both creative and commercial teams across on and offline channels, including member acquisition channels
Fintech, Brand identity, Portal, Social, Marketo, CX, Campaign, Web, International, Content strategy, Sponsorship, Insurance, Support, Implementation, Growth, Workshops, Marketing, Content, Website, Inbound Marketing, Management, Finance, Leadership, Print, C, Research, UX, Email marketing, B2B, Web content, Data Analysis, Content marketing
2012 - 2013
job
Group Account Director UK & International
Publishing Events.
ABOUT THE ROLE Responsible for new business development and client servicing for a leading contract
publisher of specialist media for events, trade exhibitions and membership associations, working across both print and digital. Key to the role was the development of commercial strategies across a portfolio of clients (including negotiating detailed SLA's and contracts). This was a role I reallyrelished after returning to work post taking time
out to have my children. The UK operation was already established (responsible for the management and strategic development of circa 35 UK clients) but the challenge was to develop our international presence, which I enjoyed
immensely.
ACHIEVEMENTS:
➢ Introduced new business stream through opportunities in Germany with a major exhibition organiser
➢ Actively led new business pitch and negotiation in German, for trade show held in Bielefeld
➢ Grew commercial marketing solutions for clients from predominantly print and email only to introduction of event mobile phone apps, e-newsletters, email marketing and event/brand websites, as well as video content
and blogs
➢ Oversaw the project management of all exhibitor marketing campaigns to budget and on time, including
complex print exhibitor catalogues, app content and website content
November 2009 to June 2012 - Maternity Leave
Ph: 07904 106159
Email:Stefaniehintenreed@gmail.com
Nationality: British Citizen
Fluent Languages: English, German
publisher of specialist media for events, trade exhibitions and membership associations, working across both print and digital. Key to the role was the development of commercial strategies across a portfolio of clients (including negotiating detailed SLA's and contracts). This was a role I reallyrelished after returning to work post taking time
out to have my children. The UK operation was already established (responsible for the management and strategic development of circa 35 UK clients) but the challenge was to develop our international presence, which I enjoyed
immensely.
ACHIEVEMENTS:
➢ Introduced new business stream through opportunities in Germany with a major exhibition organiser
➢ Actively led new business pitch and negotiation in German, for trade show held in Bielefeld
➢ Grew commercial marketing solutions for clients from predominantly print and email only to introduction of event mobile phone apps, e-newsletters, email marketing and event/brand websites, as well as video content
and blogs
➢ Oversaw the project management of all exhibitor marketing campaigns to budget and on time, including
complex print exhibitor catalogues, app content and website content
November 2009 to June 2012 - Maternity Leave
Ph: 07904 106159
Email:Stefaniehintenreed@gmail.com
Nationality: British Citizen
Fluent Languages: English, German
Event, LED, Contracts, App, International, Development, Apps, Blogs, Content, Website, Management, Marketing, Print, Contracts, Websites, Budget, Email marketing, Video, Video content, Project Management, Business development
2008 - 2009
job
Publisher
River Publishing.
Holland & Barrett
ABOUT THE ROLE Publisher of three Holland & Barrett magazines (Healthy, Healthy for Men and De Tuinen in Holland) including the commercial, creative and content development across print and digital for each with a
remit to maximise copy sales, revenue and drive increased content engagement and reach across digital platforms.
In addition responsibility for the commercial strategy including management of four advertising sales staff and reporting on revenue forecasts, media sales and trends analysis to the board on weekly basis.
ACHIEVEMENTS:
➢ Maintained top selling health magazine status and ad revenue's to ensure profitability in declining ad sales
environment and identifying and developing new revenue streams including:
− Launch of Healthy website and online advertising, build of e-newsletter database and monthly outbound
email marketing
− Identifying new routes to market such as lifestyle events (e.g Vitality show) to engage new audiences with the brand
− New product development ; 'Healthy recommends' branded product bundles and paid reader events
− Identifying and developing commercial campaigns, liaising with the Buying team at Holland & Barrett to ensure successful campaign delivery
➢ Successful implementation of creative and editorial re-design strategy to retain and drive copy-sales
➢ Implemented successful incentive plans for H&B sales staff across UK stores to maximise magazine sales and internal engagement with the products
ABOUT THE ROLE Publisher of three Holland & Barrett magazines (Healthy, Healthy for Men and De Tuinen in Holland) including the commercial, creative and content development across print and digital for each with a
remit to maximise copy sales, revenue and drive increased content engagement and reach across digital platforms.
In addition responsibility for the commercial strategy including management of four advertising sales staff and reporting on revenue forecasts, media sales and trends analysis to the board on weekly basis.
ACHIEVEMENTS:
➢ Maintained top selling health magazine status and ad revenue's to ensure profitability in declining ad sales
environment and identifying and developing new revenue streams including:
− Launch of Healthy website and online advertising, build of e-newsletter database and monthly outbound
email marketing
− Identifying new routes to market such as lifestyle events (e.g Vitality show) to engage new audiences with the brand
− New product development ; 'Healthy recommends' branded product bundles and paid reader events
− Identifying and developing commercial campaigns, liaising with the Buying team at Holland & Barrett to ensure successful campaign delivery
➢ Successful implementation of creative and editorial re-design strategy to retain and drive copy-sales
➢ Implemented successful incentive plans for H&B sales staff across UK stores to maximise magazine sales and internal engagement with the products
Sales, Design Strategy, Online, Campaign, Health, Development, Advertising sales, Implementation, Content, Website, Marketing, Management, Content Development, Print, Database, Email marketing, Product development, Advertising, Design
2006 - 2008
job
Associate Publishing Director
Wardour Publishing and Design.
ABOUT THE ROLE Building the Client Services (customer success) team, and establishing best practice
processes and behaviours to provide highest standards of client management and consultation. Providing strategic
direction for a range of financial services clients to move them from product focused marketing to multi-channel
thought leadership content marketing as a way to engage their audiences, retain and upsell to them.
ACHIEVEMENTS:
➢ Long-standing client relationship with Camelot, and development of Camelot employee engagement
programme
➢ Successful re-launch of Alliance & Leicester magazine, B2C communication to their customers
➢ Successful re-launch of Aviso+ for JPMAM as a multi-channel content solution across web, email and print, a
B2C content programme aimed at JPMAM's high net worth individuals
processes and behaviours to provide highest standards of client management and consultation. Providing strategic
direction for a range of financial services clients to move them from product focused marketing to multi-channel
thought leadership content marketing as a way to engage their audiences, retain and upsell to them.
ACHIEVEMENTS:
➢ Long-standing client relationship with Camelot, and development of Camelot employee engagement
programme
➢ Successful re-launch of Alliance & Leicester magazine, B2C communication to their customers
➢ Successful re-launch of Aviso+ for JPMAM as a multi-channel content solution across web, email and print, a
B2C content programme aimed at JPMAM's high net worth individuals
Marketing, Content marketing, B2C, Print, Leadership, Employee Engagement, Management, Content, Net, Development, Web, Direction, Processes
2002 - 2006
job
Account Director
Seven Squared Publishing.
ABOUT THE ROLE From a background in integrated marketing, I joined a magazine publishing agency,
bringing marketing experience and audience insights to an editorial team. This included identifying brand extension
activity and product launches within umbrella brands. I developed and published both B2B and B2C comms for
UniChem, including their consumer health magazine, and B2B pharmacy magazine setting the targets and KPI's of the display sales team. Managed a team of 3 account handlers and their personal development.
Ph: 07904 106159
Email:Stefaniehintenreed@gmail.com
Nationality: British Citizen
Fluent Languages: English, German
bringing marketing experience and audience insights to an editorial team. This included identifying brand extension
activity and product launches within umbrella brands. I developed and published both B2B and B2C comms for
UniChem, including their consumer health magazine, and B2B pharmacy magazine setting the targets and KPI's of the display sales team. Managed a team of 3 account handlers and their personal development.
Ph: 07904 106159
Email:Stefaniehintenreed@gmail.com
Nationality: British Citizen
Fluent Languages: English, German
Marketing, B2B, B2C, Sales, KPI, Development, Health
2001 - 2002
job
Senior Account Manager
The Russell Organisation.
ABOUT THE ROLE The Russell Organisation is an experiential agency with core disciplines in Event Marketing and Integrated Promotions and Communications. I was responsible for running the Honda Dealership Marketing
Team, as well as developing creative concepts for national outdoor, press advertising, radio, POS and direct
marketing aimed at the consumer audience. Ran events for Group Dealership and 6 month secondment in-house
working with the EU Marketing team on product launches, trade marketing and consumer marketing.
Team, as well as developing creative concepts for national outdoor, press advertising, radio, POS and direct
marketing aimed at the consumer audience. Ran events for Group Dealership and 6 month secondment in-house
working with the EU Marketing team on product launches, trade marketing and consumer marketing.
Marketing, Advertising, Account Manager, Event, Radio, Pos, Organization, Manager
2000 - 2001
job
Account Manager
Momentum Worldgroup.
ABOUT THE ROLE Producing strategic and tactical experiential campaigns to blue chip clients. Campaigns
included launch of trade comms to mobile phone dealerships for Motorola Ltd, launching MSN Hotmail through
live events throughout London for Microsoft MSN, and responsible for the logistics and project execution of SaaB
field marketing initiatives to encourage test drives ('Fly-drive') at various European airports.
included launch of trade comms to mobile phone dealerships for Motorola Ltd, launching MSN Hotmail through
live events throughout London for Microsoft MSN, and responsible for the logistics and project execution of SaaB
field marketing initiatives to encourage test drives ('Fly-drive') at various European airports.
Marketing, Account Manager, Test, Manager
1999 - 2000
job
European Institute conference producer
Institutional Investor, Conference Division.
ABOUT THE ROLE Producing conference material, managing venue selection and delegate comms
EMPLOYER Teacher, Bexleyheath Secondary School, London Borough of Bexley
EMPLOYER Teacher, Bexleyheath Secondary School, London Borough of Bexley
Producer
My education
1989
-
1994
University of Reading
Somepostgraduate, German
Somepostgraduate, German
?
-
2004
n/a
Unspecified, CIM
Unspecified, CIM
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