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jobs
Digital Marketing Specialist
Catherine Jones
,
High Wycombe, United Kingdom
Experience
Other titles
Skills
I'm offering
A highly motivated Digital Marketer with extensive experience in cross channel digital marketing for a fast paced retailer. A strategic thinker who demonstrates creativity and has a proven ability to manage and optimise projects from concept to completion. An effective communicator with brands, agencies and colleagues alike, who works well under pressure to achieve deadlines.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - ?
job
Online Marketing Coordinator
The Entertainer & Early Learning Centre.
Responsible for creating and implementing the digital marketing strategies across The Entertainer and ELC's
channels. This is achieved by effectively managing relationships with CRM and digital marketing agencies to deliver multi-channel campaigns across PPC, SEO, Display, Affiliates, Email and Paid Social.
● Achieved a certificate in 'Budgeting for Marketers: The Essentials' IDM training course. Utilised learning to forecast and create the digital marketing budgets for 2020. Manage the PO tracker and allocate spend
across digital marketing channels.
● Train and supervise Digital Marketing Assistant.
● Develop reactive, engaging campaigns to achieve sales targets. Analyse and report on the effectiveness
across all channels and continually find opportunities to improve performance.
● Exceeded target of generating a 50% increase in the size of the active CRM database through paid social
lead generation and A|B testing new web pop ups.
● Project managed tender process for new email platform. This involved defining the project scope,
reviewing and shortlisting platforms, and presenting feedback and cost comparison to the wider
management team.
● Transformed the email marketing strategy by successfully reducing the number of emails sent whilst
increasing revenue. This was achieved by adopting strategies to nurture the customer lifecycle.
channels. This is achieved by effectively managing relationships with CRM and digital marketing agencies to deliver multi-channel campaigns across PPC, SEO, Display, Affiliates, Email and Paid Social.
● Achieved a certificate in 'Budgeting for Marketers: The Essentials' IDM training course. Utilised learning to forecast and create the digital marketing budgets for 2020. Manage the PO tracker and allocate spend
across digital marketing channels.
● Train and supervise Digital Marketing Assistant.
● Develop reactive, engaging campaigns to achieve sales targets. Analyse and report on the effectiveness
across all channels and continually find opportunities to improve performance.
● Exceeded target of generating a 50% increase in the size of the active CRM database through paid social
lead generation and A|B testing new web pop ups.
● Project managed tender process for new email platform. This involved defining the project scope,
reviewing and shortlisting platforms, and presenting feedback and cost comparison to the wider
management team.
● Transformed the email marketing strategy by successfully reducing the number of emails sent whilst
increasing revenue. This was achieved by adopting strategies to nurture the customer lifecycle.
Database, Social, Forecast, Online, Web, Testing, Coordinator, Presenting, Sales, Management, Digital Marketing, PPC, Training, Email marketing, CRM, Online Marketing, MArketing Strategy, Seo, Marketing
2017 - 2018
job
Online Marketing Executive
unknown.
● Achieved a certificate for 'going above and beyond' for proactively taking on new responsibilities within the team.
● Created and published content across all social media platforms including Facebook, Twitter and Instagram.
Planned marketing calendar by working alongside brands and suppliers to advertise product launches and funded competitions.
● Created and analysed reports across social media and performance marketing channels.
● Planned and delivered the Online Marketing Calendar by working alongside a performance marketing
agency to deliver campaigns across PPC, affiliates, paid social and display.
● Developed affiliate marketing strategy alongside agency and monitored performance against forecast to achieve targets.
● Created and tested marketing emails alongside CRM Executive.
● Created and published content across all social media platforms including Facebook, Twitter and Instagram.
Planned marketing calendar by working alongside brands and suppliers to advertise product launches and funded competitions.
● Created and analysed reports across social media and performance marketing channels.
● Planned and delivered the Online Marketing Calendar by working alongside a performance marketing
agency to deliver campaigns across PPC, affiliates, paid social and display.
● Developed affiliate marketing strategy alongside agency and monitored performance against forecast to achieve targets.
● Created and tested marketing emails alongside CRM Executive.
Social Media, Marketing, MArketing Strategy, Online Marketing, CRM, Instagram, PPC, Facebook, Content, Twitter, Affiliate, Affiliate marketing, Online, Forecast, Social
2017 - 2017
job
Online Merchandising Assistant
unknown.
● Managed the creation of website content for all products including imagery, web pages and categorisation.
● Provided trade recommendations and conversion reports for the online marketing team by analysing data
in Google Analytics.
● Transformed pre-order figures by increasing total sales from below 1% to 4% of total revenue online.
● Produced weekly reports on pre-order sales which were distributed to the wider business and management.
● Provided trade recommendations and conversion reports for the online marketing team by analysing data
in Google Analytics.
● Transformed pre-order figures by increasing total sales from below 1% to 4% of total revenue online.
● Produced weekly reports on pre-order sales which were distributed to the wider business and management.
Marketing, Google analytics, Online Marketing, Management, Analytics, Sales, Content, Website, Web, Google, Online
2016 - 2017
job
Customer Service Assistant
unknown.
Customer service, Service
2016 - 2016
freelance
Volunteer Teaching Assistant
GVI.
Teaching
2015 - 2016
job
Purchasing Coordinator
Nissan Motors.
Identified requirement for new suppliers. Sourced and negotiated contracts between RAC and after sales
department to secure lucrative new sales within dealerships.
● Monitored suppliers spend to ensure that they achieved target KPI's. Created proposals to departments
briefs which were sent out to new suppliers. Checked and approved Purchase Orders across the Sales and Marketing departments.
● Reviewed and summarised agencies pitches for marketing agencies and collated internal feedback.
department to secure lucrative new sales within dealerships.
● Monitored suppliers spend to ensure that they achieved target KPI's. Created proposals to departments
briefs which were sent out to new suppliers. Checked and approved Purchase Orders across the Sales and Marketing departments.
● Reviewed and summarised agencies pitches for marketing agencies and collated internal feedback.
Marketing, Contracts, Sales, Coordinator, KPI, Contracts
2014 - 2014
internship
Marketing Intern
3M.
Researched and identified target markets and prioritised sales leads. Summarised research findings on 3M's
consumers and competitors and presented recommendations to senior management.
Voluntary Work and Achievements
consumers and competitors and presented recommendations to senior management.
Voluntary Work and Achievements
Marketing, Research, Management, Sales, Internal
My education
2012
-
2015
University of Leicester
N/a, N/a
N/a, N/a
2008
-
2012
Holmer Green Senior School
Secondary, Psychology
Secondary, Psychology
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