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I am a Multidisciplinary Designer & Storyteller, formerly an Executive Creative Director and Strategic & Creative Consultant
Andy Turnbull
,
Rothley, United Kingdom
Experience
Other titles
Skills
I'm offering
I am passionate about the application of creative intelligence to power
business success and craft beautiful experiences to engage people.
With a wealth of experience creating, directing and implementing concepts for brands across all channels and touchpoints, I have a proven knowledge of producing innovative, highly creative strategies that result in commercially successful, award-winning solutions.
Having worked in executive and senior roles in both consultancy and client side, my professional experience is broad, including branding, communication, campaigns, retail, experiential, digital, marketing and employee engagement programmes - I have been tasked with keeping my head in the clouds and my eyes on the absolute detail.
business success and craft beautiful experiences to engage people.
With a wealth of experience creating, directing and implementing concepts for brands across all channels and touchpoints, I have a proven knowledge of producing innovative, highly creative strategies that result in commercially successful, award-winning solutions.
Having worked in executive and senior roles in both consultancy and client side, my professional experience is broad, including branding, communication, campaigns, retail, experiential, digital, marketing and employee engagement programmes - I have been tasked with keeping my head in the clouds and my eyes on the absolute detail.
Markets
United States
(Remote
only)
United Kingdom
France
(Remote
only)
Germany
Ireland
Lithuania
(Remote
only)
Rest of Euro area
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
United Arab Emirates
Sweden
(Remote
only)
Finland
(Remote
only)
Singapore
(Remote
only)
Australia
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - 2023
job
Executive Creative Director / Managing Director
Green Room Design Ltd.
A mature design & production agency with physical & digital design capability: £2.5m / 20 heads.
Key projects/clients: PUMA; Carpetright; Disney; Burberry; AMG Mercedes; Deckers Brands; HOKA; OLA Electric; Nkuku; Timberland;
Vodafone; IP2/Mattel: KIA; Coach; The North Face; Belong Gaming; Medifast; GMG; Under Armour.
Key Responsibilities: Business proposition & positioning; New Business acquisition;
Key Account management & project direction;
Creative quality & production standards; Strategic & Creative Consultancy; Marketing, website & PR activity;
Monthly Board report; Studio Culture; Recruitment & Talent management (10 direct reports); Commercial performance.
Key projects/clients: PUMA; Carpetright; Disney; Burberry; AMG Mercedes; Deckers Brands; HOKA; OLA Electric; Nkuku; Timberland;
Vodafone; IP2/Mattel: KIA; Coach; The North Face; Belong Gaming; Medifast; GMG; Under Armour.
Key Responsibilities: Business proposition & positioning; New Business acquisition;
Key Account management & project direction;
Creative quality & production standards; Strategic & Creative Consultancy; Marketing, website & PR activity;
Monthly Board report; Studio Culture; Recruitment & Talent management (10 direct reports); Commercial performance.
Retail consultancy, Retail design, Retail development, Content Production, Digital design, Experiential design, Visuel creative content production, Retail guidelines, Brand guidelines
2016 - 2020
job
Executive Creative Director
www.thehonestbrand.com.
www.thehonestbrand.com.
Start-up design consultancy with strategic & design capability: £2.2m / 12 heads (@ yr3).
Key projects/clients: Waitrose; Lloyds banking Group: EAT; FCA (Alfa Romeo; Fiat: Jeep); Rolls-Royce Motor Cars; HSBC: Pepsi Co;
Al Rajhi Bank; Post Office; Accessorize; Vodafone: Belong Gaming: Verizon Media; Jaguar Land Rover; Nationwide.
Core skills: Retail & Brand consultancy; Retail design & development; Campaign design: Branding & Packaging design.
Key Responsibilities: Business proposition & positioning; New Business acquisition; Key Account management; Creative quality; Strategic
Consultancy; Marketing, website & PR activity; workload planning; Recruitment & Talent management (6 direct reports).
Key projects/clients: Waitrose; Lloyds banking Group: EAT; FCA (Alfa Romeo; Fiat: Jeep); Rolls-Royce Motor Cars; HSBC: Pepsi Co;
Al Rajhi Bank; Post Office; Accessorize; Vodafone: Belong Gaming: Verizon Media; Jaguar Land Rover; Nationwide.
Core skills: Retail & Brand consultancy; Retail design & development; Campaign design: Branding & Packaging design.
Key Responsibilities: Business proposition & positioning; New Business acquisition; Key Account management; Creative quality; Strategic
Consultancy; Marketing, website & PR activity; workload planning; Recruitment & Talent management (6 direct reports).
Marketing, Design, Agile, Less, Winning, ME
2007 - 2020
job
Judge
VM&RD Retail Design India Awards.
2014 - 2019
job
Steering panel member, Speaker
Retail Expo.
Speaker
2013 - 2016
job
Global Creative Principal at New Look Retailers
www.newlook.com.
Driven by curiosity and a desire to learn something new - I jumped the fence and landed client-side. Responsible for the visual, verbal and physical
expression of the New Look brand around the world, Creating, building and maintaining brand integrity through strategic direction, creative design,
image style, service proposition and tone of voice across all permanent and seasonal touch points; from store design to back neck labels to seasonal campaigns to internal communication and event initiatives. Building, recruiting and leading a world-class team of creative talent - graphic,
packaging, store & digital designers, implementation & production managers, art directors & writers to deliver the brand positioning.
Plenty of new skills learned, from launching in China to digital campaigning to communicating with 35k global colleagues & a new found admiration for everyone who maintains a passion for good retail. Accountable for a team of 25, innumerable KPI's & £4.5m dept. budget with P&L responsibility.
expression of the New Look brand around the world, Creating, building and maintaining brand integrity through strategic direction, creative design,
image style, service proposition and tone of voice across all permanent and seasonal touch points; from store design to back neck labels to seasonal campaigns to internal communication and event initiatives. Building, recruiting and leading a world-class team of creative talent - graphic,
packaging, store & digital designers, implementation & production managers, art directors & writers to deliver the brand positioning.
Plenty of new skills learned, from launching in China to digital campaigning to communicating with 35k global colleagues & a new found admiration for everyone who maintains a passion for good retail. Accountable for a team of 25, innumerable KPI's & £4.5m dept. budget with P&L responsibility.
Design, Retail, Budget, Packaging, Event, Service, Implementation, KPI, China, Production, Direction
2003 - 2013
job
Principal Creative Director at Checkland Kindleysides
www.checklandkindleysides.com.
The opportunity to work at one of the most distinct & artistic UK design agencies was a no brainer. My role developed into an executive responsibility
for the strategic and creative output of the company, over 10 years, the work encompassed all design disciplines, in multiple locations across the globe. A lot of happy clients; a very, very talented, profitable studio; and a lot of awards to fill the trophy cabinet.
for the strategic and creative output of the company, over 10 years, the work encompassed all design disciplines, in multiple locations across the globe. A lot of happy clients; a very, very talented, profitable studio; and a lot of awards to fill the trophy cabinet.
Design
2009 - 2009
job
Workshop facilitator
RBS Innovation.
Workshop facilitator, Facilitator, Workshop
2009 - 2009
job
Workshop facilitator
Yum! Restaurants International.
Workshop facilitator, Facilitator, Workshop
2008 - 2008
job
Workshop facilitator
National Media Museum.
Workshop facilitator, Facilitator, Workshop
2007 - 2007
job
DBA Design Effectiveness Awards
Ruby & Millie.
Gold Award - Retail & Leisure Interiors
Design, Retail
2007 - 2007
job
Workshop facilitator
Burger King.
2007 easyFairs Shop Innovations Conference, Birmingham Speaker - 'Retail experiences to attract, engage & convert customers'
Retail, Workshop facilitator, Speaker, Facilitator, Workshop
2006 - 2006
job
DBA Design Effectiveness Awards
Boots No7.
Silver Award - Retail & Leisure Interiors
Design, Retail
2005 - 2005
job
Sales Promotion & POP
UK Marketing Design Awards.
Sales
1996 - 2003
job
Associate Creative Director at Fitch
www.fitch.com.
My original dream job. Wrote, phoned, turned up unannounced and eventually bribed the creative boss with self-promotional custom-labelled lager.
Landed a two-week freelance gig, stayed for 7 years. Lots of late nights and long weekends surrounded by like-minded creative superstars, helping
global brands create new experiences for retail, leisure and pleasure projects.
Landed a two-week freelance gig, stayed for 7 years. Lots of late nights and long weekends surrounded by like-minded creative superstars, helping
global brands create new experiences for retail, leisure and pleasure projects.
Retail, Stock, UP
1990 - 1996
job
Senior Designer
Rawls & Co.
The Splinter Group.
Where I cut my teeth and learnt the craft and skills needed to be a professional designer. Graduating into a drafting dogsbody role with a bespoke
furniture makers on the Isle of Dogs, followed by a whistle-stop tour through all things visual - display, props & window creative production, landing with a fledgling agency producing store, bar, supermarket and large format mall design.
Where I cut my teeth and learnt the craft and skills needed to be a professional designer. Graduating into a drafting dogsbody role with a bespoke
furniture makers on the Isle of Dogs, followed by a whistle-stop tour through all things visual - display, props & window creative production, landing with a fledgling agency producing store, bar, supermarket and large format mall design.
Design, Production
My education
2023
Marketing Week / CPD / Xeim
Mini MBA, Brand Management
Mini MBA, Brand Management
1989
Dutch AIVE Institute and learning how to think big
N/A, Design For Living
N/A, Design For Living
1987
-
1990
Ravensbourne University London
Bachelors, Furniture & Product Design
Bachelors, Furniture & Product Design
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