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Copywriter and brand strategist
Sabina Frățilă
,
Copenhagen, Denmark
Experience
Other titles
Skills
I’m offering
I’m 6 years into the gamble of business storytelling, complete with explorations of agency and in-house positions, of full-time and freelance roles. The work I’ve done has defined me as a hybrid marketer: part strategist, part creative. I’ve led creative processes in all the teams I've been part of and helped develop content strategies across industries, particularly in digital environments. I wrote and edited a lot of web copy, company announcements and taglines, ads and FAQs. I conducted user testing and defined brand personalities, wrote guides for tone of voice and content style. I launched marketing campaigns and managed communities. But I also ended up producing podcasts, directing videos, designing landing pages, and drawing icons.
Markets
Denmark
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Italian
Good
Ready for
Larger project
Available
My experience
2020 - ?
freelance
Brand strategist and copywriter
HAWRA.
Building the brand strategy for a new e-commerce platform for conscious fashion, and writing copy for their website.
Copywriting, Communication strategy, Brand identity
2019 - 2020
job
Global content manager
Phase One.
I've been leading content strategy and production, along with managing marketing campaigns for Phase One's global markets.
I helped build an integrated digital marketing strategy across channels like web, email, social media and regional partner networks and managed creative collaborations for brand communication.
I helped build an integrated digital marketing strategy across channels like web, email, social media and regional partner networks and managed creative collaborations for brand communication.
Digital Marketing, Social Media, Marketing, Content, Content Strategy, Web, Production, Social, Manager
2019 - 2019
freelance
Content producer
co-matter.
Collaboration with a consultancy working with community building. I worked with email marketing, website copy and podcast production.
Marketing, Email marketing, Website copy, Podcast, Website, Community, Production
2018 - 2019
job
Content manager
Conferize.
My brief was to research the events industry and understand why people gather, to explore how technology can enable the age-old ritual of people coming together for a common purpose, and then translate what I'd discovered into the communication strategy of Conferize's new digital product. I worked with brand and content strategy, copywriting for both editorial and marketing purposes, social media management, acquisition marketing, product marketing, UX writing.
Social Media, Marketing, Copywriting, Writing, UX, Research, Social media management, Management, Producer, Technology, Content, Content Strategy, Social, Manager
2019 - 2019
freelance
Copywriter
Accrease.
I wrote copy for their internal communication and social media.
Copywriting
2015 - 2018
job
Content manager
Donkey Republic.
I was part of this startup from its early stage and shaped my own role along the way. By the time I left, I was managing all content within the company, overseeing both marketing and product copy. Working with a software product gave me a chance to understand digital development processes and diverse content needs. I worked alongside app designers and web developers, customer support crews and business developers. I built from scratch a brand and content strategy, defined style and editorial guidelines and experimented with different growth marketing strategies.
Marketing, Content, Growth, Support, Development, Content Strategy, Software, Web, App, Processes, Manager, ME
2015 - 2015
job
Brand strategist
Storience.
At Storience, I learned to discover the 'why' in every company, project or idea, and translate it into their audience s language. I
worked on brand and user research, brand and marketing strategy, creative direction, and copywriting.
worked on brand and user research, brand and marketing strategy, creative direction, and copywriting.
Marketing, Copywriting, MArketing Strategy, User research, Research, Creative direction, It, Direction
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