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jobs
Lyuboslav Ivanov
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am passionate and energetic professional with 5+ years background in Sales, 360 Marketing and Product Development. After several years in client facing Account Management role in the Biotech Industry, I am now seeking for the next challenge in my career.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Spanish
Fluently
Russian
Fluently
My experience
2018 - ?
job
Account Manager
STARLAB UK.
Market leading German manufacturer and distributor of laboratory consumables and equipment.
Key Achievements:
• Worked closely with back office to achieve a 15% improvement in sales figures reports across all sales channels of the business and automated the reporting across sales team.
• Onboarded 4 new clients worth over £400,000 via newly designed sustainability framework of improving the usage of plastic across the client's laboratories.
Responsibilities:
• Recommended near-term and long-term solutions to clients by understanding their aims and conducting a full process analysis of their research
• Implemented solutions to improve lab efficiency, researchers performance, cost control, and effective supply chain of materials
• Forging strong client relationships via regular meetings and exceptional service
• Carry out corporate governance and sustainability workshops and provide best practice recommendations
• Handling reports, presentations, business cases and other client deliverables to management and clients
• Conducting market analysis to identify key accounts, reviewing their current growth, strategic importance and future potential to spot opportunities for revenue growth
• Introduced tailored sustainability presentations and proposals as part of the sales toolkit to clients based on their STARLAB product usage
• Organising portfolio and process training for new members of the sales team
• Mentoring new members of the sales team via shadow days and One-on-One Mentoring
Key Achievements:
• Worked closely with back office to achieve a 15% improvement in sales figures reports across all sales channels of the business and automated the reporting across sales team.
• Onboarded 4 new clients worth over £400,000 via newly designed sustainability framework of improving the usage of plastic across the client's laboratories.
Responsibilities:
• Recommended near-term and long-term solutions to clients by understanding their aims and conducting a full process analysis of their research
• Implemented solutions to improve lab efficiency, researchers performance, cost control, and effective supply chain of materials
• Forging strong client relationships via regular meetings and exceptional service
• Carry out corporate governance and sustainability workshops and provide best practice recommendations
• Handling reports, presentations, business cases and other client deliverables to management and clients
• Conducting market analysis to identify key accounts, reviewing their current growth, strategic importance and future potential to spot opportunities for revenue growth
• Introduced tailored sustainability presentations and proposals as part of the sales toolkit to clients based on their STARLAB product usage
• Organising portfolio and process training for new members of the sales team
• Mentoring new members of the sales team via shadow days and One-on-One Mentoring
Research, Training, Account Manager, Mentoring, Sustainability, Management, Sales, Service, Workshops, Growth, Business cases, Office, Framework, Manager
2015 - 2018
job
Marketing Communication Executive
Appleton Woods LTD.
Independent supplier of laboratory consumables, equipment and reagents.
Key Achievements:
• Managed product launches including product development, design, positioning, pricing, marketing and promotion to successfully bring to market 29 products
• Managed the delivery of the new and improved ecommerce website for Appleton Woods
Responsibilities:
• Built and managed customized CRM roadmaps; Responsible for GoldMine (CRM), data accuracy and ensuring new data is generated to expand the customer database
• Provided regular reporting on CRM performance to leadership team and high-level executives
• Work with the Managing Director and the wider teams on new business leads
• Help the Sales Manager Manager with client work, such as presentations and content plans, and case studies
• Managed the production and design of quarterly promotional brochures generating over £130,000 of quarterly sales via collaborations with suppliers
• Created and introduced a new format of reporting and presenting sales and marketing data, which increased visibility over objectives and effectiveness of marketing campaigns
• Planned annual promotions and negotiated new contracts with suppliers saving the business over £40,000 of marketing budget
• Enhanced open rates for online campaigns with 28%; Decreased website bounce rate by 35%;
• Increased traffic to key product pages by 43% via Google Ad Words, focusing on unique product features
Key Achievements:
• Managed product launches including product development, design, positioning, pricing, marketing and promotion to successfully bring to market 29 products
• Managed the delivery of the new and improved ecommerce website for Appleton Woods
Responsibilities:
• Built and managed customized CRM roadmaps; Responsible for GoldMine (CRM), data accuracy and ensuring new data is generated to expand the customer database
• Provided regular reporting on CRM performance to leadership team and high-level executives
• Work with the Managing Director and the wider teams on new business leads
• Help the Sales Manager Manager with client work, such as presentations and content plans, and case studies
• Managed the production and design of quarterly promotional brochures generating over £130,000 of quarterly sales via collaborations with suppliers
• Created and introduced a new format of reporting and presenting sales and marketing data, which increased visibility over objectives and effectiveness of marketing campaigns
• Planned annual promotions and negotiated new contracts with suppliers saving the business over £40,000 of marketing budget
• Enhanced open rates for online campaigns with 28%; Decreased website bounce rate by 35%;
• Increased traffic to key product pages by 43% via Google Ad Words, focusing on unique product features
Sales, Manager, Contracts, Production, Online, Google, Development, Presenting, Website, Content, Marketing, Leadership, Database, Contracts, Budget, Product development, CRM, Ecommerce, Design
2013 - 2014
temp
Brand and Digital Placement Student
Plantronics.
Market leading, global manufacturer and distributor of light weight headsets.
Responsibilities:
• Managed social media campaigns on various channels, such as Facebook, Twitter,
V-Kontakt via Buddy-Media tool
• Supported the launch of the new Plantronics websites across UK, Germany, Benelux, Italy, Spain, Russia, and South Africa
• Planned and supported B2B and B2C local and global events, such as Gadget Show Live, Gartner IT expo, Mobile World Congress, and Work-Tech
• Supported both B2B and B2C teams with preparation of presentations and collateral for meetings and special promotions
• Supported the re-branding of the company, including optimising and designing layouts for the website
• Supporting the marketing teams across Europe, Africa, the US for the implementation of B2C campaigns, involving social media strategies and creating marketing materials for them
• Executed and supported over twenty digital global product launched
Responsibilities:
• Managed social media campaigns on various channels, such as Facebook, Twitter,
V-Kontakt via Buddy-Media tool
• Supported the launch of the new Plantronics websites across UK, Germany, Benelux, Italy, Spain, Russia, and South Africa
• Planned and supported B2B and B2C local and global events, such as Gadget Show Live, Gartner IT expo, Mobile World Congress, and Work-Tech
• Supported both B2B and B2C teams with preparation of presentations and collateral for meetings and special promotions
• Supported the re-branding of the company, including optimising and designing layouts for the website
• Supporting the marketing teams across Europe, Africa, the US for the implementation of B2C campaigns, involving social media strategies and creating marketing materials for them
• Executed and supported over twenty digital global product launched
Social Media, Marketing, Branding, B2B, Websites, B2C, Facebook, Social media strategies, Website, Twitter, It, Implementation, Social
My education
Edinburgh Napier University
N/a, Leadership Strategy And Innovation
N/a, Leadership Strategy And Innovation
?
-
2015
Aston University
BSc, Business and Management
BSc, Business and Management
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