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Senior client services specialising in brand and activations
Peter Norris
,
London, United Kingdom
Experience
Other titles
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I'm offering
I am an experienced client/business director who has managed, mentored and built teams here in the UK and internationally. As a senior member of an agencies operational team too, I helped deliver best practice/agency process development, business development (farming), and day-to-day running of a team.
I have worked in some of the largest network agencies as well as smaller boutique ones.
My approach to client services is a hybrid one, I mix project delivery with client, agency and business strategies. I actively split my role in to 3 areas: listener (client needs and challenges), advocate (brand ambassador and partner for cultural change) and, doer (engage and deliver). All of which help me to be equally as comfortable leading as well as doing (hands-on).
I have successfully helped agencies in both a permanent capacity and more recently as a freelancer.
I have worked within many sectors from branding and creative business solutions to packaging, marcom campaigns, digital and 1‐2‐1 activations.
Automotive for brands such as Chrysler UK, Jeep UK, Toyota Europe, Infiniti Europe, Lexus Europe, Kia Europe, VW Commercial Vehicles, and Tata Motors; Retail brands such as Whyte and Mackay including; whiskeys (Dalmore), Glayva, and Vladivar Vodka, plus various projects for Kodak, Wella and Scholl and the Arcadia Group (high street fashion); Telco – T-Mobile, British Telecom (BT), Saudi Telecom Company (STC), Tele2. (Sweden), airtel (India). Management Consultancy; KPMG; Tech – (USA) FinTech CrossBorder Solutions; Cyient (India); Pharma – Dr Reddy’s (India), UPL (India) Bayer (Europe); Charity – National Cancer Charity Singapore; Financial Services – NewDay (Aqua) credit card DRTV, Leisure and Restaurants; Frankie & Benny's, YO! Sushi, TV Channels; BBC, Star Plus
I have worked in some of the largest network agencies as well as smaller boutique ones.
My approach to client services is a hybrid one, I mix project delivery with client, agency and business strategies. I actively split my role in to 3 areas: listener (client needs and challenges), advocate (brand ambassador and partner for cultural change) and, doer (engage and deliver). All of which help me to be equally as comfortable leading as well as doing (hands-on).
I have successfully helped agencies in both a permanent capacity and more recently as a freelancer.
I have worked within many sectors from branding and creative business solutions to packaging, marcom campaigns, digital and 1‐2‐1 activations.
Automotive for brands such as Chrysler UK, Jeep UK, Toyota Europe, Infiniti Europe, Lexus Europe, Kia Europe, VW Commercial Vehicles, and Tata Motors; Retail brands such as Whyte and Mackay including; whiskeys (Dalmore), Glayva, and Vladivar Vodka, plus various projects for Kodak, Wella and Scholl and the Arcadia Group (high street fashion); Telco – T-Mobile, British Telecom (BT), Saudi Telecom Company (STC), Tele2. (Sweden), airtel (India). Management Consultancy; KPMG; Tech – (USA) FinTech CrossBorder Solutions; Cyient (India); Pharma – Dr Reddy’s (India), UPL (India) Bayer (Europe); Charity – National Cancer Charity Singapore; Financial Services – NewDay (Aqua) credit card DRTV, Leisure and Restaurants; Frankie & Benny's, YO! Sushi, TV Channels; BBC, Star Plus
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Full time contractor
Available
My experience
2015 - ?
freelance
Peter Norris Client Services Consultant
unknown.
Curious: Client Services Lead
My role was 2-fold - leading the biggest client a FinTech start-up that just hit unicorn status. Based in New York with global
offices. Working with their strategy "the rational choice beyond the big 4" to create marketing and sales communications.
Working with the senior leadership team to structure Curious' client services team and operational practices.
Zag: Client Services/Project Management
Zag combines brand, business and service design with the best start-up thinking and tech to unlock growth. We work at speed, helping our clients innovate around new products, new markets and new customer trends. Zag is helping to re-
imagine brand portfolios, change the world of work, bring their brains to life and, bring music to the world.
General Assembly - Digital marketing course Digital marketing is so much more than writing clever instagram captions.
It's a true competitive advantage that leads businesses to profit. Hands on experience in Facebook ads, Google Adwords,
Google Analytics, and conducting SEO research and optimization. You'll practice doing the math you need to succeed.
Learning the right questions to ask (and how to answer them), such as: Who are your most profitable customers, and how
do you find more of them? Where are you winning and losing prospects on the path to purchase? Do Facebook or Twitter
ads deliver higher return on investment? Which messages drive action?
Venturethree: Brand, campaign and marketing programmes
International cancer charity - re-positioning and a $3Million fund raising campaign
National UK restaurant chain - new proposition and multiple campaigns
Near prime credit card - new proposition, identity and multiple campaigns
Multi-billion-dollar international acquisition - global segment shift, identity, launch day event plus, employee/stakeholder
initiatives
Loaded Dog: Edinburgh
Working within the collective to provide support on pitches.
Venturethree: Branding and Activation
Business Development: A 3-month activation £120K budget grown to 5 months and £240K
International TV channel branding: research, strategy, creative and marketing for India's No.1 TV channel
The Fresh Group:
An independent communications group I worked with the board to explore the business case for a new group offering to include: who we are? Why we are? What we are? 3-year business plan (core team, investment £600K, start of the new business strategy)
Oliver @ KPMG: Strategic Lead/Client Development (GAD)
Business Development: London was already near capacity on the retainer, my role was to build the business and revenues
outside of London - Birmingham, Manchester and Bristol - from a spend of £15K-£25K (12 months) outside of London within a year I grew this to £80K.
Working within KPMG's marketing teams to help develop value proposition to new KPMG initiatives beyond tax and
advisory including campaigns and marketing material.
My role was 2-fold - leading the biggest client a FinTech start-up that just hit unicorn status. Based in New York with global
offices. Working with their strategy "the rational choice beyond the big 4" to create marketing and sales communications.
Working with the senior leadership team to structure Curious' client services team and operational practices.
Zag: Client Services/Project Management
Zag combines brand, business and service design with the best start-up thinking and tech to unlock growth. We work at speed, helping our clients innovate around new products, new markets and new customer trends. Zag is helping to re-
imagine brand portfolios, change the world of work, bring their brains to life and, bring music to the world.
General Assembly - Digital marketing course Digital marketing is so much more than writing clever instagram captions.
It's a true competitive advantage that leads businesses to profit. Hands on experience in Facebook ads, Google Adwords,
Google Analytics, and conducting SEO research and optimization. You'll practice doing the math you need to succeed.
Learning the right questions to ask (and how to answer them), such as: Who are your most profitable customers, and how
do you find more of them? Where are you winning and losing prospects on the path to purchase? Do Facebook or Twitter
ads deliver higher return on investment? Which messages drive action?
Venturethree: Brand, campaign and marketing programmes
International cancer charity - re-positioning and a $3Million fund raising campaign
National UK restaurant chain - new proposition and multiple campaigns
Near prime credit card - new proposition, identity and multiple campaigns
Multi-billion-dollar international acquisition - global segment shift, identity, launch day event plus, employee/stakeholder
initiatives
Loaded Dog: Edinburgh
Working within the collective to provide support on pitches.
Venturethree: Branding and Activation
Business Development: A 3-month activation £120K budget grown to 5 months and £240K
International TV channel branding: research, strategy, creative and marketing for India's No.1 TV channel
The Fresh Group:
An independent communications group I worked with the board to explore the business case for a new group offering to include: who we are? Why we are? What we are? 3-year business plan (core team, investment £600K, start of the new business strategy)
Oliver @ KPMG: Strategic Lead/Client Development (GAD)
Business Development: London was already near capacity on the retainer, my role was to build the business and revenues
outside of London - Birmingham, Manchester and Bristol - from a spend of £15K-£25K (12 months) outside of London within a year I grew this to £80K.
Working within KPMG's marketing teams to help develop value proposition to new KPMG initiatives beyond tax and
advisory including campaigns and marketing material.
Growth, ADS, Analytics, Sales, Service, Business Case, Fintech, TV, Twitter, It, Management, Support, Development, Music, International, Google, Campaign, Winning, UP, Social media ads, Writing, Marketing, Design, Business development, Seo, Branding, Business strategy, Google analytics, Project Management, Google adwords, Digital Marketing, Budget, Research, Instagram, Facebook, Marketing and sales, Adwords, Service Design, Leadership, Event
2013 - 2015
job
Client Services (Programme Director)
Wolff Olins Dubai.
Business Development: Successfully grew both the Dr Reddy's and Airtel business from an initial budget of £250K for 3-5
month projects to 18 months and budgets of £1.2 million each.
Primary responsibility to contribute to our growth and ambition in emerging markets - India. Brand launches and communication platforms for some of the largest Indian based brands - pharmaceutical, Telco, B2B
month projects to 18 months and budgets of £1.2 million each.
Primary responsibility to contribute to our growth and ambition in emerging markets - India. Brand launches and communication platforms for some of the largest Indian based brands - pharmaceutical, Telco, B2B
Business development, B2B, Budget, SoMe, Pharmaceutical, Growth, Development
2009 - 2013
freelance
Peter Norris Client Services Consultant
Chosen communications.
June 09 - May 13 Peter Norris Client Services Consultant
During this time, the UK economy was in recovery and the industry was looking for a more flexible approach to traditional
client services:
Group Account Director - Chosen communications (Birmingham)
Business Development: pitched and won the VW Commercials Vehicle project - initial fee £40K final fee £75K
Senior Account Director -KKLD*Digital agency (Berlin+NewYork) Senior Account Director - DAD/Sapient Nitro
(London+Ireland)
Business Development: Growing the Sky Ireland revenue from £7.5K to £12.5K
Account Director - JWT (London+Russia)
Client Director - The Brand Union (London+Russia)
Business Development: initially contracted to work on a single brand within JTI, due to the success of the project I
negotiated work on additional brands
Senior Account Director - Turquoise Branding (London+Saudi Arabia) Account Director - TDI Tag worldwide group
(London+Paris)
Business Development: BT Worldwide had given the agency notice of termination (3 months). Within this time, I
successfully retained the account and moved it from a fee based project to an initial 12-month retainer of £15K per month.
During this time, the UK economy was in recovery and the industry was looking for a more flexible approach to traditional
client services:
Group Account Director - Chosen communications (Birmingham)
Business Development: pitched and won the VW Commercials Vehicle project - initial fee £40K final fee £75K
Senior Account Director -KKLD*Digital agency (Berlin+NewYork) Senior Account Director - DAD/Sapient Nitro
(London+Ireland)
Business Development: Growing the Sky Ireland revenue from £7.5K to £12.5K
Account Director - JWT (London+Russia)
Client Director - The Brand Union (London+Russia)
Business Development: initially contracted to work on a single brand within JTI, due to the success of the project I
negotiated work on additional brands
Senior Account Director - Turquoise Branding (London+Saudi Arabia) Account Director - TDI Tag worldwide group
(London+Paris)
Business Development: BT Worldwide had given the agency notice of termination (3 months). Within this time, I
successfully retained the account and moved it from a fee based project to an initial 12-month retainer of £15K per month.
Business development, Branding, It, Development
2008 - 2009
job
Account Director
Global Beach Digital agency.
LloydNorthover Client Consultant
Manage the automotive team, including strategy, creative and retail Financial management of the Pan-European account -
€1million+.
Manage the automotive team, including strategy, creative and retail Financial management of the Pan-European account -
€1million+.
Retail, Management
2007 - 2008
job
Siegel+Gale, Project Director
unknown.
UK, Europe and the Middle East
Working with the strategy team on initial research, helping to develop insights as well as working on pitches.
Working with the strategy team on initial research, helping to develop insights as well as working on pitches.
Research
2007 - 2007
freelance
Peter Norris Client Services Consultant
Earls Court London Boat Show.
Flip Group Account Director
Sales promotion campaigns on- and off- trade; on- and off-line. Developed the proposition, brand values and the look and feel for the new Earls Court London Boat Show.
Sales promotion campaigns on- and off- trade; on- and off-line. Developed the proposition, brand values and the look and feel for the new Earls Court London Boat Show.
Sales
2006 - 2006
freelance
Peter Norris Client Services Consultant
unknown.
Fitch: Qatar Client Services Director
Business Development: The initial engagement with Mubadala was for a one month initial brand research project, I worked with the c-suite to grow this to an additional 6-month creative ID project.
Worked with the managing director to help develop Fitch: Qatar business - staff development, project profitability, new
business pitches.
Business Development: The initial engagement with Mubadala was for a one month initial brand research project, I worked with the c-suite to grow this to an additional 6-month creative ID project.
Worked with the managing director to help develop Fitch: Qatar business - staff development, project profitability, new
business pitches.
Business development, Research, C, Development
2001 - 2006
job
Saatchi & Saatchi Design Account Director
unknown.
Business Development: Successfully over a period of 5 years grew the monthly retainer year-on-year from €45K - €70K per
month
Led the Toyota Motor Marketing Europe account to include product strategy and creative briefs. Brand identity
programmes for 2 BBC flagship programmes - The Saturday Show and Newsround.
month
Led the Toyota Motor Marketing Europe account to include product strategy and creative briefs. Brand identity
programmes for 2 BBC flagship programmes - The Saturday Show and Newsround.
Marketing, Design, Business development, Development, LED
2000 - 2000
job
Dorothy Perkins Creative Services Project Manager
Arcadia Group.
Responsible for both the retail and catalogue creative service teams (5 people). Develop communications between brand and buying departments.
Project Manager, Retail, Service, Manager
1996 - 2000
job
London Account Manager
Conran Design Group.
Responsible for the buying of all print, permanent and temporary point- of- sale for clients such as Kodak, Wella and Scholl.
Developed and managed the Chrysler Jeep Imports UK (CJIUK) account.
Developed and managed the Chrysler Jeep Imports UK (CJIUK) account.
Account Manager, Print, Manager
1984 - 1996
job
telesales, patrol
unknown.
Client side Marketing roles Jan 84 - Oct 96
AA and The Camping and Caravanning Club Membership based organisations
Sales promotion, publishing, direct marketing, exhibitions, PR. Sales channel management - sales force, telesales, patrol
force, retail, 3rd party partners.
AA and The Camping and Caravanning Club Membership based organisations
Sales promotion, publishing, direct marketing, exhibitions, PR. Sales channel management - sales force, telesales, patrol
force, retail, 3rd party partners.
Marketing, Retail, Pr, Direct marketing, Management, Sales
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