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Strategic digital marketeer specialising in e-commerce performance
Alex Bodikian
,
London, United Kingdom
Experience
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I'm offering
A strategic thinker and resilient problem solver, who has a get-things-done mentality. A proven entrepreneurial self-starter with 20 years of experience leading B2C and B2B brand & performance marketing and e-commerce strategy for luxury, fashion, heath & beauty brands.
Currently running a digital agency based within BBH Global (part of Publicis Group) providing digital services and expertise for various industries across Fintech, Fashion, Luxury, Lifestyle, Travel and Beauty. Sixty7 agency develops websites, apps and platforms with immersive technologies including augmented and virtual reality, artificial intelligence and machine learning so as to provide brands with experience designed to increase brand awareness, consumer engagement and online sales.
Having previously led in house digital marketing teams for over 60+ beauty and fashion brands I am now looking to consult for brands and businesses. From my diverse international marketing experience I specialise on client facing new business development, website, app and digital platform development with e-commerce strategy, digital performance marketing, machine learning with cognitive intelligence and immersive technologies.
Currently running a digital agency based within BBH Global (part of Publicis Group) providing digital services and expertise for various industries across Fintech, Fashion, Luxury, Lifestyle, Travel and Beauty. Sixty7 agency develops websites, apps and platforms with immersive technologies including augmented and virtual reality, artificial intelligence and machine learning so as to provide brands with experience designed to increase brand awareness, consumer engagement and online sales.
Having previously led in house digital marketing teams for over 60+ beauty and fashion brands I am now looking to consult for brands and businesses. From my diverse international marketing experience I specialise on client facing new business development, website, app and digital platform development with e-commerce strategy, digital performance marketing, machine learning with cognitive intelligence and immersive technologies.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Spanish
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
Managing Director
Sixty7 - Digital Agency.
A digital agency based within BBH Global Soho, providing digital services and expertise for various industries across Fintech, Fashion, Luxury, Lifestyle, Travel and Beauty. Sixty7 develops websites, apps and platforms with immersive technologies including augmented and virtual reality, and artificial intelligence and machine learning, to provide brands with experiences designed to increase brand awareness, consumer engagement and sales.
Key competences: new business - business development - e-commerce platform build - app development - immersive
technologies - performance marketing - finance - augmented & virtual reality - artificial intelligence - team leadership.
Core responsibilities:
* Led the agency team across all areas of the business: finance, sales, marketing and client management.
* Determine the creative agenda and sales strategy.
* Lead new business & pitch presentations to brands such as The Hut Group, Princess Yachts, Kering, Sunseeker.
* Business development and client management, overseeing all contract and fee negotiations.
* Set pricing, direct budgets, forecast cash flow and manage the P&L and balance sheet.
* Stake holder management and investor reporting.
Key achievements:
* Led the rebranding and positioning of the agency to better service the luxury sector including automotive, luxury yacht-
ing, beauty, fashion and real estate.
* Delivered £250k of new business in the first 6 months.
* Created new immersive technologies with software developers that solve key issues for brands and increase consumer
engagement.
* Clients include McLaren, RBS, Mercedes-Benz, Deutsche bank, Sea Ray Boats, Nicce, Waitrose, Goal and dabbl, among
others.
* Developed bespoke artificial intelligence and machine learning software for digital platforms and e-commerce sites.
* Project led data scientist dev team for performance marketing campaigns and content creation management.
Key competences: new business - business development - e-commerce platform build - app development - immersive
technologies - performance marketing - finance - augmented & virtual reality - artificial intelligence - team leadership.
Core responsibilities:
* Led the agency team across all areas of the business: finance, sales, marketing and client management.
* Determine the creative agenda and sales strategy.
* Lead new business & pitch presentations to brands such as The Hut Group, Princess Yachts, Kering, Sunseeker.
* Business development and client management, overseeing all contract and fee negotiations.
* Set pricing, direct budgets, forecast cash flow and manage the P&L and balance sheet.
* Stake holder management and investor reporting.
Key achievements:
* Led the rebranding and positioning of the agency to better service the luxury sector including automotive, luxury yacht-
ing, beauty, fashion and real estate.
* Delivered £250k of new business in the first 6 months.
* Created new immersive technologies with software developers that solve key issues for brands and increase consumer
engagement.
* Clients include McLaren, RBS, Mercedes-Benz, Deutsche bank, Sea Ray Boats, Nicce, Waitrose, Goal and dabbl, among
others.
* Developed bespoke artificial intelligence and machine learning software for digital platforms and e-commerce sites.
* Project led data scientist dev team for performance marketing campaigns and content creation management.
Virtual reality, LED, Forecast, App, Software, Development, Apps, Fintech, Content, Service, Sales, Finance, Marketing, Management, Leadership, Fashion, E-commerce, Artificial Intelligence, Team Leadership, App development, Websites, Content creation, Machine learning, Business development
2014 - 2019
job
Head of e-commerce and Digital Marketing
WIGMORE MEDICAL LTD.
Digital Marketing, Marketing, E-commerce
2011 - 2013
job
Head of Regional Sales & e-commerce
WIGMORE MEDICAL LTD.
The leading UK Medical Aesthetics, Beauty / Skin Care distributor. It was the 1st importer for Botox in the UK. The product range included over 60 brands ranging from high end skin care, beauty and make up, to toxins, fillers, medical devices, professional cosmeceuticals and anti- aging technologies.
Key competences: leadership - budgeting - P&L - performance marketing - business development - sales - CRM - content
creation - influencer strategy - PR - brand strategy - b2b & b2c marketing - SEO - PPC - social media - Shopify - Wordpress
e-commerce platforms - agency management
Core responsibilities:
* Led team of ten developing consumer centric 360° e-commerce, brand marketing, social media, CRM, performance
marketing, influencer & PR programmes and content development.
* Set e-commerce web design and performance marketing strategy for all skincare and cosmetics brands.
* Managed the website design, development and performance marketing for over 30 websites including www.gloskin-
beautyuk.com; www.zo-skinhealth.co.uk; www.colorescienceuk.com; www.wigmoremedical.com
* Devised marketing and communications strategy for all exclusive beauty brands on their behalf (for Merz Aesthetics,
Galderma, LG Aesthetics, Wigmore Medical, including business plans and full funnel marketing strategy for their new
brand and product launches).
* Directed external digital agencies and set marketing strategies for various consumer skincare and cosmetics brands in line
with e-commerce and UK sales strategies.
* Key stakeholder in development and marketing strategy of a new platform app for consumer and trade professionals
within the medical aesthetics market and health & beauty sectors.
Key achievements:
* Surpassed targets set for e-commerce, e.g. in 2018 exceeded online sales growth targets by 80% and sales year to date in
2019 are currently already 40% up on last year.
* Drove awareness and double-digit growth year on year for all brands, including 40% growth in social media following
across Instagram and Facebook.
* Delivered and launched a new platform app for consumer and trade professionals within the medical aesthetics market
and health & beauty sectors.
* Introduced new progressive marketing initiatives such as AI messenger bots, influencer marketing, shoppable video, aug-
mented realty experiences to build stronger brand awareness and sales growth for brands, adding to generating over
£100 million of incremental sales annually.
* Head of Sales for Glo skin beauty, ZO Skin Health and dermal fillers across Scotland, Ireland and North of England.
* Managed Wigmore Medical website portal development and launch strategy, which generated 15% of additional revenue
in the first 12 months of launching in 2018 and now servicing over 15,000 active professional accounts.
* Delivered pitch negotiation for sponsorship deal of ZO Skin Health with West Ham United Ladies FC.
* Established new revenue streams with Amazon luxury beauty and etailers including The Hut Group.
Key competences: leadership - budgeting - P&L - performance marketing - business development - sales - CRM - content
creation - influencer strategy - PR - brand strategy - b2b & b2c marketing - SEO - PPC - social media - Shopify - Wordpress
e-commerce platforms - agency management
Core responsibilities:
* Led team of ten developing consumer centric 360° e-commerce, brand marketing, social media, CRM, performance
marketing, influencer & PR programmes and content development.
* Set e-commerce web design and performance marketing strategy for all skincare and cosmetics brands.
* Managed the website design, development and performance marketing for over 30 websites including www.gloskin-
beautyuk.com; www.zo-skinhealth.co.uk; www.colorescienceuk.com; www.wigmoremedical.com
* Devised marketing and communications strategy for all exclusive beauty brands on their behalf (for Merz Aesthetics,
Galderma, LG Aesthetics, Wigmore Medical, including business plans and full funnel marketing strategy for their new
brand and product launches).
* Directed external digital agencies and set marketing strategies for various consumer skincare and cosmetics brands in line
with e-commerce and UK sales strategies.
* Key stakeholder in development and marketing strategy of a new platform app for consumer and trade professionals
within the medical aesthetics market and health & beauty sectors.
Key achievements:
* Surpassed targets set for e-commerce, e.g. in 2018 exceeded online sales growth targets by 80% and sales year to date in
2019 are currently already 40% up on last year.
* Drove awareness and double-digit growth year on year for all brands, including 40% growth in social media following
across Instagram and Facebook.
* Delivered and launched a new platform app for consumer and trade professionals within the medical aesthetics market
and health & beauty sectors.
* Introduced new progressive marketing initiatives such as AI messenger bots, influencer marketing, shoppable video, aug-
mented realty experiences to build stronger brand awareness and sales growth for brands, adding to generating over
£100 million of incremental sales annually.
* Head of Sales for Glo skin beauty, ZO Skin Health and dermal fillers across Scotland, Ireland and North of England.
* Managed Wigmore Medical website portal development and launch strategy, which generated 15% of additional revenue
in the first 12 months of launching in 2018 and now servicing over 15,000 active professional accounts.
* Delivered pitch negotiation for sponsorship deal of ZO Skin Health with West Ham United Ladies FC.
* Established new revenue streams with Amazon luxury beauty and etailers including The Hut Group.
Ai, Pr, Content Development, Management, Sales, Content, Website, It, Growth, Amazon, Development, Leadership, Health, Web, Sponsorship, App, Online, Portal, Social, UP, LED, B2B, Wordpress, Marketing, Design, Business development, Seo, MArketing Strategy, CRM, Video, Brand identity, Social Media, Websites, Instagram, B2C, Shopify, PPC, B2c marketing, Facebook, Web design, E-commerce
2007 - 2010
job
Commercial Director
CHARLES CLAYTON LTD.
One of the finest luxury textile manufacturers in the UK to rival Italian giants Loro Piana, Zegna and Vitale Barberis amongst many other highly respected mills for luxury worsted wool design and manufacture. Specialised in producing exclusive fabric collections supplying globally to luxury fashion brands.
Key competences: business development - marketing - market research - relationship management - wholesale - export -
sales strategy
Core responsibilities & achievements:
* Managed relationships with luxury brands such as Louis Vuitton, Ralph Lauren, Alexander McQueen, Hermès, Paul Smith,
Burberry, Gucci, Tom Ford, YSL, Stella McCartney, Lanvin, Brioni, dunhill and Christian Dior, in over 45 countries.
* 90% of sales achieved were export based. Grew distribution channels by 40% into new territories.
* Managed the trade exhibition shows twice a year at Milano Unica & Premiere Vision in Paris.
* Collaborated with the internal design team to develop new, exclusive fabrics, pattern designs and constructions.
* Increased sales in the Middle East by 50% in 2009. Directly responsible for improving the sales performance of the largest
individual market, Brazil, which yielded 60% turnover increase in 2009.
* Developed seasonal collections & grew the monthly sales revenue by 20% with stock programmes.
Key competences: business development - marketing - market research - relationship management - wholesale - export -
sales strategy
Core responsibilities & achievements:
* Managed relationships with luxury brands such as Louis Vuitton, Ralph Lauren, Alexander McQueen, Hermès, Paul Smith,
Burberry, Gucci, Tom Ford, YSL, Stella McCartney, Lanvin, Brioni, dunhill and Christian Dior, in over 45 countries.
* 90% of sales achieved were export based. Grew distribution channels by 40% into new territories.
* Managed the trade exhibition shows twice a year at Milano Unica & Premiere Vision in Paris.
* Collaborated with the internal design team to develop new, exclusive fabrics, pattern designs and constructions.
* Increased sales in the Middle East by 50% in 2009. Directly responsible for improving the sales performance of the largest
individual market, Brazil, which yielded 60% turnover increase in 2009.
* Developed seasonal collections & grew the monthly sales revenue by 20% with stock programmes.
Marketing, Design, Business development, Market research, Research, Fashion, Management, Sales, Development, Wholesale
2003 - 2007
job
Managing Director
REUBEN ALEXANDER.
Independent luxury menswear tailoring brand conceived, launched and managed by myself.
Key competences: retail - wholesale - export - sales - design - bespoke tailoring - buying - manufacturing - sourcing
merchandising - branding - marketing - budgeting - business development
Core responsibilities:
* Designed and sourced luxury handmade product range for Ready-to-Wear and Made-to-Measure menswear. This
included suits, jackets, coats, trousers, shirts, ties, knitwear & accessories.
* Sales figures and analysis reporting for bank and investors.
* Responsible for entire creative and business aspects of this independent luxury retail brand.
Key achievements:
* Launched an independent menswear luxury brand by developing a business plan and raised £250K investment capital.
* Grew sales by wholesaling the collection to luxury stores in the USA. Presented seasonal collections to Barneys, Bergdorf
Goodman, Neiman Marcus, Saks Fifth Avenue, Louis of Boston, Mitchells and Richards of Connecticut and other luxury
stores across the USA.
* Opened flagship store on Jermyn St, Mayfair, London.
Key competences: retail - wholesale - export - sales - design - bespoke tailoring - buying - manufacturing - sourcing
merchandising - branding - marketing - budgeting - business development
Core responsibilities:
* Designed and sourced luxury handmade product range for Ready-to-Wear and Made-to-Measure menswear. This
included suits, jackets, coats, trousers, shirts, ties, knitwear & accessories.
* Sales figures and analysis reporting for bank and investors.
* Responsible for entire creative and business aspects of this independent luxury retail brand.
Key achievements:
* Launched an independent menswear luxury brand by developing a business plan and raised £250K investment capital.
* Grew sales by wholesaling the collection to luxury stores in the USA. Presented seasonal collections to Barneys, Bergdorf
Goodman, Neiman Marcus, Saks Fifth Avenue, Louis of Boston, Mitchells and Richards of Connecticut and other luxury
stores across the USA.
* Opened flagship store on Jermyn St, Mayfair, London.
Marketing, Design, Business development, Branding, Retail, Sales, Sourcing, Development, Accessories, Wholesale, USA
2002 - 2003
job
Personal Sales Stylist
WILKES BASHFORD.
Leading luxury independent retailer based in the centre of San Francisco with over 100 of the highest luxury brands ranging from Brioni, Kiton, Loro Piana, Ermenegildo Zegna, Brunello Cucinelli, Corneliani, Canali, Pal Zileri, Oxxford Clothes, Borelli, Isaia, Carlo Barbera and many others presented in a seven storey townhouse, est. 1966.
Key competences: Styling - Business Development - Made to Measure - Luxury Retail - monthly sales target of $125,000
Key competences: Styling - Business Development - Made to Measure - Luxury Retail - monthly sales target of $125,000
Business development, Retail, Styling, Sales, Development, SAN
2000 - 2002
job
Account Executive
JTI LTD.
Independent sports marketing agency based in Wimbledon village, looking after a roster of high profile clients ranging from the AXA & F.A. Cup, Npower & ECB Test Match Cricket, LTA, Sun Microsystems & F1 McLaren Team
Marketing, Test
My education
2002
-
2003
Parsons School of Design
N/a, Design Management & Fashion Illustration
N/a, Design Management & Fashion Illustration
1997
-
2000
University of the West of England
BA Hons, Business Studies
BA Hons, Business Studies
1991
-
1996
Stowe School
Secondary, History of Art, Classics and Religious Studies
Secondary, History of Art, Classics and Religious Studies
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