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jobs
Freelance Copywriter and Brand Consultant
Jamie Tomkins
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I’m a freelance writer and brand consultant with extensive experience client and agency-side—from interviewing Bond villains for GQ magazine to racing BMWs with the England Rugby team.
I’ve avoided death in the French Pyrenees with Rapha, built websites for the UK Government, and spoken on panels for the Sustainable Brands conference.
I believe in the power of words—their ability to affect how we view ourselves, others and the world. So it’s important to choose those words carefully.
I love to work with progressive, future-facing and conscious brands within fashion, art and music. Those that use the power of words for good—to communicate, create and connect.
I’ve avoided death in the French Pyrenees with Rapha, built websites for the UK Government, and spoken on panels for the Sustainable Brands conference.
I believe in the power of words—their ability to affect how we view ourselves, others and the world. So it’s important to choose those words carefully.
I love to work with progressive, future-facing and conscious brands within fashion, art and music. Those that use the power of words for good—to communicate, create and connect.
Links for more
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Industries
Language
English
Fluently
Italian
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
freelance
Freelance Writer and Brand Consultant
Various.
I love to work with progressive, future-facing and conscious brands within fashion, art and music. Those that use the power of words for good—to communicate, create and connect.
Typical projects include:
— Writing copy across all touchpoints, including: video scripts, emails, social posts, print, OOH, PR, websites, creative presentations, and pitch decks.
— Advising on, and writing, brand strategy documents, including: brand mission, vision, values, archetypes, tone of voice, key messages, USP’s, information layout, UX/UI.
— Interviewing people and celebrities for content.
— Developing new brand names.
— Organising and participating in brand workshops.
Typical projects include:
— Writing copy across all touchpoints, including: video scripts, emails, social posts, print, OOH, PR, websites, creative presentations, and pitch decks.
— Advising on, and writing, brand strategy documents, including: brand mission, vision, values, archetypes, tone of voice, key messages, USP’s, information layout, UX/UI.
— Interviewing people and celebrities for content.
— Developing new brand names.
— Organising and participating in brand workshops.
Writing, Copywriting, Social media copywriting, Ghostwriting, Interview, Tone-of-voice, Naming, Facilitating workshops, Brand identity, MArketing Strategy, Sustainability
2020 - 2021
project
Mentor
Creative Mentor Network.
Working as a mentor and diversity and inclusion advocate at the CMN.
"Great work has already been done to increase BAME diversity, but Creative Mentor Network was designed to go beyond this – to help tackle the barriers to entering the creative industries for all young people from lower socio-economic backgrounds."
"Great work has already been done to increase BAME diversity, but Creative Mentor Network was designed to go beyond this – to help tackle the barriers to entering the creative industries for all young people from lower socio-economic backgrounds."
Mentoring, Leadership, Consulting, Strategy, Brand identity
2018 - 2020
job
Marketing Director
Oritain.
Oritain is a sustainable technology company working in fashion.
Highlights include working alongside the likes of Kering, Theory, Cotton USA, and Supima to deliver joint communication plans, as well as speaking on the Sustainable Brands panel in Detroit.
Roles and responsibilities included:
— Developing the global marketing strategy and multi-channel campaigns.
— Developing numerous communication strategies for clients to launch partnership.
— Delivering a variety of marketing activities across press, social, CRM, awards, sponsorships, exhibitions and events.
— Pitching and writing all customer and client-facing communication.
— Communicating with and managing internal stakeholders up to board and investor level.
— Managing and maintaining the Oritain brand across touchpoints and partner communications.
— Ghostwriting for the CEO.
Highlights include working alongside the likes of Kering, Theory, Cotton USA, and Supima to deliver joint communication plans, as well as speaking on the Sustainable Brands panel in Detroit.
Roles and responsibilities included:
— Developing the global marketing strategy and multi-channel campaigns.
— Developing numerous communication strategies for clients to launch partnership.
— Delivering a variety of marketing activities across press, social, CRM, awards, sponsorships, exhibitions and events.
— Pitching and writing all customer and client-facing communication.
— Communicating with and managing internal stakeholders up to board and investor level.
— Managing and maintaining the Oritain brand across touchpoints and partner communications.
— Ghostwriting for the CEO.
Strategic Marketing, LED, Social, Production, Campaign, Pitching, Development, Monitoring, Support, Growth, Network, Website, Video editing, Sales, Social Media, Management, Onboarding, Pr, C, Budget, Email marketing, Video, CRM, Animation, Writing, Copywriting, Design, Marketing
2015 - 2018
job
Senior Account Manager
FCB Inferno.
Roles and Responsibilities.
• Team lead on various individual marketing campaigns, managing the strategic development, through to creative concepting,
production, delivery and post-campaign analysis.
• Managed yearly budget allocations, project profit forecasting and weekly budget reconciliations.
• Weekly team resourcing and requirements.
• Responsible for all BMW CRM marketing campaigns, reviewing all copy and designs before being shared with external
stakeholders. Approved all final proofs (email builds/artwork proofs), before being deployed. Including the monthly
deployment of BMW's Newsletter, circulated to c. 900,000 recipients.
• Team lead on BMW Events. Overseeing strategic and creative development across all briefs - personally responsible for
motorsport, golf and arts & culture related briefs.
• Managed junior team members across various projects.
Key achievement
• Sole team lead on a successful shoot across the U.K., Germany and Austria as part of the BMW/Snowbombing partnership.
Included management of senior BMW stakeholders, talent/influencers, internal creative and production teams, and external
video/photography crews.
• Led a CRM and socially-led marketing campaign, communicating a new brand partnership between BMW and Rapha.
Managing the campaign throughout the strategic development and briefing, to creative concepts, pre-production, budget
negotiations, shoot logistics, production and delivery.
• Led a logistically difficult shoot in the South of France over 5 days, managing two separate crews, for the BMW/Rapha
partnership.
• Led the creative development and build of a new campaign website (knifefree.co.uk), for the Government's latest anti-knife
crime campaign. From UX workshop and development through to website design, CMS build and testing.
• Worked alongside Senior Account Manager to create, plan and execute BMW's biggest launch of 2017, with a £5 million
budget, spanning TV, digital, (D)OOH, CRM, social and corporate.
• Secured additional budget for yearly marketing campaigns from both BMW Event and Brand stakeholders, off the back of presenting revised annual communication strategies.
• Team lead on various individual marketing campaigns, managing the strategic development, through to creative concepting,
production, delivery and post-campaign analysis.
• Managed yearly budget allocations, project profit forecasting and weekly budget reconciliations.
• Weekly team resourcing and requirements.
• Responsible for all BMW CRM marketing campaigns, reviewing all copy and designs before being shared with external
stakeholders. Approved all final proofs (email builds/artwork proofs), before being deployed. Including the monthly
deployment of BMW's Newsletter, circulated to c. 900,000 recipients.
• Team lead on BMW Events. Overseeing strategic and creative development across all briefs - personally responsible for
motorsport, golf and arts & culture related briefs.
• Managed junior team members across various projects.
Key achievement
• Sole team lead on a successful shoot across the U.K., Germany and Austria as part of the BMW/Snowbombing partnership.
Included management of senior BMW stakeholders, talent/influencers, internal creative and production teams, and external
video/photography crews.
• Led a CRM and socially-led marketing campaign, communicating a new brand partnership between BMW and Rapha.
Managing the campaign throughout the strategic development and briefing, to creative concepts, pre-production, budget
negotiations, shoot logistics, production and delivery.
• Led a logistically difficult shoot in the South of France over 5 days, managing two separate crews, for the BMW/Rapha
partnership.
• Led the creative development and build of a new campaign website (knifefree.co.uk), for the Government's latest anti-knife
crime campaign. From UX workshop and development through to website design, CMS build and testing.
• Worked alongside Senior Account Manager to create, plan and execute BMW's biggest launch of 2017, with a £5 million
budget, spanning TV, digital, (D)OOH, CRM, social and corporate.
• Secured additional budget for yearly marketing campaigns from both BMW Event and Brand stakeholders, off the back of presenting revised annual communication strategies.
Artwork, LED, Social, Manager, Workshop, Production, Campaign, Concepting, Testing, Development, Presenting, TV, Website, Management, Marketing, Photography, Event, C, Deployment, Account Manager, Forecasting, Budget, CMS, UX, Video, CRM, Design
2013 - 2014
freelance
Freelance Journalist
GQ Magazine.
— Interviewed fashion designer, Adrien Sauvage, for launch of GQ Magazine’s new ‘MyStyle’ feature.
— Interviewed (then) England cricket captain, Stuart Broad, ahead of the Ashes series.
— Researched, pitched and interviewed feature with James Bond actor Mads Mikkelsen.
— Interviewed footballers, Fernando Morientes and Luis García, in Ibiza, for the UCL Final and Ibiza opening season.
— Reported live and wrote feature on the England v. New Zealand rugby test match.
— Interviewed (then) England cricket captain, Stuart Broad, ahead of the Ashes series.
— Researched, pitched and interviewed feature with James Bond actor Mads Mikkelsen.
— Interviewed footballers, Fernando Morientes and Luis García, in Ibiza, for the UCL Final and Ibiza opening season.
— Reported live and wrote feature on the England v. New Zealand rugby test match.
Interview, Fashion, Journalist, Test, TV, Http, Feature
My education
2013
-
2014
Loughborough University
MSc, Intl Financial and Political Relations
MSc, Intl Financial and Political Relations
2010
-
2013
Loughborough University
Bachelors, English
Bachelors, English
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